Evaluation Activity 3

1. Rogue Pictures
I would choose Rogue productions to market my film. Firstly, they are a popular
company and have made previous films so they are very experienced with producing
films. They are also the child company of Universal. This means they will have the
relevant experience to produce my film. They have previously made horror style
documentary films such as Catfish. This means they have experience of filming in the
style I want my film to be presented in. Since their popularity in the horror genre, they
are trusted and have a good reputation which means my film would get a big following
as a result.

2. Clockwork Studios and
Candle light productions
 Both these companies are working together to make
my film. Their mission statement is to produce
documentary style horror films. There are not very
many documentary style horror films so they are quite
unique companies. Their aim is to produce
documentary style horror films because they are very
uncommon in the horror genre and they want to
introduce more into the genre because they are more
believable and makes the storyline more tense as the
storylines are often unpredictable.
 They both aim to make documentary style films
popular so other companies will take inspiration and
start to create this niche sub genre more popular.

3. What do production companies do?
 There are many types of production companies that specialise in areas such as: Film, TV, Radio,
Video games ext.
For example: Paramount Pictures are purely a motion picture company that just produce motion
picture and do not produce any other kind of media.
 They are the companies that are responsible for making and producing the media. In my case,
Clockwork Studios and Candle Light Productions are responsible for producing the funds to
make the film. They are often run by parent companies that helping them out and making deals
with the companies. My two companies could have Sony, Universal or Warner be the parent
company and they would help me produce the film in return for a percentage of the money
made in the box office.

4. Distributor
 The distributor is the one that determines the marketing
strategy. This means that these individuals are the ones who
are responsible for deciding how they are going to promote
the film to the audience. With most films, they are usually
shown in the cinema and then later sold on DVD. Some films
however are able to be streamed online for a fee. Only certain
companies are legally allowed to do so. Companies such as
Netflix and Love film store lots of films where paying
customers can access all their films. The distributors will be the
ones to decide where they market their product

5. Money
 The money is normally made though parent companies. Most production
companies have parent companies that give them money to make the film but take
a percentage of their earnings from their box office sales.
 However this isn’t the case. Some films for example are crowd funded by people.
Normally documentary style films are on websites such as: Kick Starter where
people donate money into making this film. Rather than making money, the people
who donate money are often given the movie and often get better rewards for the
more that is donated. This way of making money is less common however as most
production companies are owned by a parent company.

6. What is my film similar
to?
 My film is similar to The Blair Witch project.
This is because it was my inspiration for the
style of film I wanted to conduct. The Blair
Witch project is a documentary style horror
film and it was even believed to be real due
to the hand held technique and believable
storyline. The difference between Blair Witch
and my film is that my film starts by me
trying to find the ‘Grove Devil’ first rather
than introduce the characters. This is because
I wanted to leave it as a surprise as I wanted
the characters to remain a mystery to make
the storyline predictable.

7. Main selling points
 My film would be sold internationally. It would have subtitles in other languages so
people from other countries could understand. The reason for advertising in other
countries is because I want to broaden my demographics so I will have a bigger
audience. Having a bigger is important because if it becomes popular then there is
a chance it n become a franchise and another film could be released.
 This is what happened with Blair Witch, It became popular so as a result more films
were made. I used this as inspiration when planning my story because I knew it was
a successful documentary style film.

8. On-Line companies
 I think companies such as: Netflix and Amazon Stream would want to show my film. They
would be interested in my film because it is a documentary style horror which is quite
uncommon. The aim is that my film wold receive good publicity and therefore companies
such as: Netflix and Amazon Stream will want to advertise my video. This would be
beneficial to my production companies because this means that they might get a chance
to make a second film which means it has a chance to turn into a franchise.