Organizing is often a concept discussed by political campaigns, but the principles are just as relevant for nonprofits to build deep, authentic community. Join us for a webinar about how organizing and NationBuilder can help your nonprofit build an awareness campaign, run a day of action, or empower local chapter leaders.
3. GOALS OF THE WORKSHOP
1. Learn the difference between organizing and mass
marketing
!
2. Understand the key principles of organizing
!
3. Demonstrate how organizing can help with digital
campaigns and days of action
4. Title Text
Title Text
WHAT MODEL(S) ARE YOU WORKING FROM?
MASS
MARKETING
COMMUNITY
ORGANIZING
1. Organizational “Asks”
2. Focus on List Building
3. The Goal is Brand Loyalty
1. Peer to peer“Asks”
2. Focus on Relationships
3. The Goal is Empowerment
5. -
PRINCIPLES OF ORGANIZING:
1. Put relationships at the center.!
!
2. Create various paths for taking action.!
!
3. Empower leaders at different levels.!
9. 2. CREATE VARIOUS PATHS FOR TAKING ACTION.
Donate
Donate
Donate
Donate
Attend Event Retweet
Volunteer for an Event
Recruit other Volunteers
Host and Event
Social Media
Ambassador
Chapter Leader
11. 3. EMPOWER LEADERS AT DIFFERENT LEVELS.
Examples: !Social Media Ambassadors
User-submitted events
! ! ! ! ! #GivingTuesday squads
12. BUILDING AN AWARENESS
CAMPAIGN:!
GROWING AND AMPLIFYING YOUR
MOVEMENT
MOBILIZING AROUND A DAY OF
ACTION:!
FACILITATING IN PERSON COMMUNITY
BUILDING
JUMPSTARTING A FUNDRAISING
CAMPAIGN:!
BUILDING ON PERSONAL RELATIONSHIPS
DEEPENING AN ADVOCACY
CAMPAIGN:!
MOVING FROM PASSIVE TO MEANINGFUL
ENGAGEMENT
DIGITAL CAMPAIGNS
13. 1) BUILDING AN AWARENESS CAMPAIGN:
GROWING AND AMPLIFYING YOUR MOVEMENT
http://www.united4la.org/
http://www.thepinkagenda.org/
14. Find your social !
influencers
Ask them to spread!
the word
Consolidate your !
data
BUILDING AN AWARENESS CAMPAIGN:!
GROWING AND AMPLIFYING YOUR MOVEMENT
18. 2) DEEPENING AN ADVOCACY CAMPAIGN:
MOVING FROM PASSIVE TO MEANINGFUL ENGAGEMENT
nationbuilder.com/oaktree nationbuilder.com/genun
19. Make clear asks
and empower
people to take
action
Track activity and !
identify potential!
leaders
Define your!
engagement ladder
DEEPENING AN ADVOCACY CAMPAIGN:
MOVING FROM PASSIVE TO MEANINGFUL ENGAGEMENT
23. 3) MOBILIZING AROUND A DAY OF ACTION:
FACILITATING IN PERSON COMMUNITY BUILDING
nationbuilder.com/food_day
http://www.gysd.org/
24. Give them tools to !
organize on the !
ground
Build a local !
community
Use location data !
to map your people
MOBILIZING AROUND A DAY OF ACTION:
FACILITATING IN PERSON COMMUNITY BUILDING
28. 4) JUMPSTARTING A FUNDRAISING CAMPAIGN:
BUILDING ON PERSONAL RELATIONSHIPS
http://nationbuilder.com/meridian_hill_pictures http://www.beaglefreedomproject.org/
29. Set up fundraising !
infrastructure
Personalize !
fundraising requests
Consolidate data to !
identify potential !
donors
JUMPSTARTING A FUNDRAISING CAMPAIGNS:
BUILDING ON PERSONAL RELATIONSHIPS
30. NAME AMOUNT TRACKING CODE DATE
Donation History IMPORT DONATIONS EXPORT DONATIONS
Mike Fisher $120 novfund01 Nov 12, 2015
Lauren Cooper $75 octfund02 Oct 10, 2015
John Doe $100 octfund01 Oct 08, 2015
CONSOLIDATE DONOR DATA
33. 93 characters left
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