Quit Bothering Your Creative Team: Tips for Using Workfront DAM
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Stop wasting your creative team’s time and start using Workfront DAM like an expert! In this session we’ll give you the tools you need to become a Workfront DAM pro. You’ll learn how to convert file types and sizes, send the right files to printers or social media channels, discover assets quickly, and implement best practices for tagging content.
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Quit Bothering Your Creative Team: Tips for Using Workfront DAM
- 2. Shash Cates Sr. Product Marketing Manager Expert Tips: Workfront DAM Russ Biehn Sr. Sales Engineer - DAM
- 3. Why Invest in a DAM
- 4. Consumers crave constant content • Consistent, compelling brand story • Importance of metadata • Asset reporting • Self-service automation • Search • Collaboration & sharing • Access to assets • Compliance & versioning Meaningful personalized experiences, multiple channels
- 5. Managing complete asset lifecycle • HQ: Wellington, NZ – 2,000 employees, 150 branches • Challenge – Lacked in-house centralized asset management solution – Loss of control in management of assets – Pay fees to modify assets • Benefits gained from WF DAM – Cost savings = $5,700/month - $68,000/year – Gained efficiencies business processes – Regulation compliance – Single repository Gaining efficiencies in cost, compliance, usage
- 7. Keepin’ It True: Brand Portal
- 17. Where In The World: Importance of Metadata & Metadata Mapping
- 25. Metadata
- 26. Metadata
- 31. Reporting
- 32. Reporting
- 33. Reporting
- 34. Give ‘Em What They Want: Self-Service Automation
- 36. Asset Approvals Related assets & lightboxes File conversions
- 38. Crop an image
- 39. Crop an image
- 40. Crop an image
- 41. Image Attribute
- 42. I Spy…: Searching Made Easy
- 46. Search
- 47. Search
- 48. Sharing Is Caring: Collaborating & Sharing
- 52. Share
- 53. Share
- 56. On Lock Down: Controlling Access
- 63. All About Control: Compliance & Versioning
- 73. Questions? • Come see us at the DAM booth - Experience Zone • Account Manager • Account Executive We have answers….
Editor's Notes
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Consistent, compelling brand story Maintaining brand integrity Manage, organize, search, and deliver assets Seamless control of brand delivery through various channels How do you do it? Brand Portal
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Date released: 2009 Lifespan: Nearly two months The Pepsico-owned juices (PEP, +1.30%), which claims to deliver "100% pure squeezed Florida sunshine" to its customers, had somewhat of a cloudy day branding-wise five years ago when it introduced new packaging. The company replaced its iconic logo - an orange-with-a-straw-stuck-in-it - in favor of a glass filled with juice. The backlash was fierce: Sales by Tropicana rivals increased, while its own fell 20%, according to AdvertisingAge. A little over a month later, it switched back to its previous design.
- Date released: 2010 Lifespan: A week Clothing store Gap (GPS, -1.35%) tried to recast its image from "classic, American design to modern, sexy, cool," a company spokesperson said at the time. That ended in failure, however. The retail store has always been known for the elegant and elongated letters of its font. But it switched to lowercase black letters with an awkwardly placed blue box atop the letter. In reaction to the outcry, the company used Facebook to solicit its customers for advice. "We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!” the company wrote. "So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas." The call for help didn't amount to much and the company later returned to its "classic" roots.
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Foundational information about assets Assets found faster Assets used correctly Targeted access across teams and channels
- Licensing restrictions Brand consistency Facilitate business processes Ensure regulatory and licensing compliance
- Assets used correctly Targeted access across teams and channels Brand consistency Assets found faster
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Which assets drive most consumer engagement
- Reporting Users Asset download Asset usage When asset downloaded Metadata exporter Audit logs
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Asset approval Related assets Lightboxes File conversions Formats Size
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Standardization = quicker searches = streamlined Relevancy to searches Metadata standards Taxonomy
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Control the story by controlling the asset Target the destination Share direct link Set link expiration to control access Share a collection Ensure channel security Safe and secure sharing of assets Targeted channel-specific file formats File conversions at the source, faster time to market
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Controlling the access, controlling the brand Layers of complexity slow down time to market Geographic Time zones Languages Variety of devices
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Integrated, controlled workflow solution Faster access Timely, accurate content Compliant content – legal requirements
- Version control Historical versions Restore previous versions Embed links Maintain centralized asset storage Archived asset storage
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement
- Which assets drive most consumer engagement