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1.1. Nielsen российский покупатель что дальше_для рассылки

Global Shopper trends vs. Russia shopper trends

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Copyright©2012TheNielsenCompany.Confidentialandproprietary.
1
КОНСТАНТИН
ЛОКТЕВ
Директор по аналитике и
консалтингу
РОССИЙСКИЙ ПОКУПАТЕЛЬ:
ЧТО ДАЛЬШЕ?
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
2
РОССИЙСКИЙ РЫНОК: ХУДШЕЕ ПОЗАДИ
ЭКОНОМИКА ПОТРЕБИТЕЛИ FMCG
Источник: Росстат, Nielsen FMCG Index AS/SO2016, Nielsen Consumer Confidence Index .
Изменение натуральных продаж FMCG
продуктов (ежедневного потребления),
% к прошлому году
Динамика ВВП,
2016 к 2015 г.
-0,2%
Индекс потребительского доверия
Nielsen
63 -0,8%
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
3
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
НИЗКИЙ СПРОС И ИНФЛЯЦИЯ – ПОРОЧНЫЙ КРУГ
6,0
4,7
3,5
1,6
1,4
1,3
1,3
1,1
0,1
-0,2
-0,2
-0,3
-0,5
-0,8
5,5
0,5
-0,3
1,6
-0,1
2,8
1,3
-0,2
1,2
2,1
0,8
0,4
0,7
7,2
Индия
Корея
Испания
Канада
Италия
Мексика
Австралия
Япония
США
Китай
Франция
Германия
Великобритания
Россия
Рост объемов продаж FMCG (Q3 16) ИПЦ (2016, IMF)
АЗИАТСКО-
ТИХООКЕАНС
КИЙ РЕГИОН
ЕВРОПА
АФРИКА и
БЛИЖНИЙ
ВОСТОК
ЛАТИНСКАЯ
АМЕРИКА
СЕВЕРНАЯ
АМЕРИКА
111
81
83
83
120
Индекс потребительского доверия Темпы роста FMCG и инфляция
Источник: Nielsen Consumer Confidence Index Q’4 2016, Nielsen FMCG Index AS/SO2016, IMF WEO October 2016 .
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
4
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
НЕРАВНОМЕРНАЯ ДИНАМИКА СПРОСА
Изменение натуральных объемов продаж Кв2’16 vs Кв2’15. Топ рынки по миру.
Источник: Nielsen Growth reporter results – Volume change Q2 16 vs Q2 15
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
5
Гипермаркеты Дискаунтеры Традиционная
торговля
УНИКАЛЬНАЯ СИТУАЦИЯ НА РЫНКАХ
Источник: Nielsen Value and Volume growth per channel, данные ритейл-аудита
Units % change
6
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
ПРИЧИНЫ «ПОКУПАТЕЛЬСКОЙ ЗИМЫ»
27
Геополитическая напряженность
42
Макроэкономическая нестабильность
44
Защитная стратегия ритейлеров
39
Неуверенность производителей
86
ИЗМЕНЕНИЕ ПОВЕДЕНИЯ
ПОКУПАТЕЛЕЙ
Цифры под факторами: % практиков, которые согласны, что этот фактор входит в топ-3 причин глобальной тенденции замедления роста продаж
товаров ежедневного потребления.
Источник: Nielsen’s Client Industry Practitioner Global Survey (n=102); October and November 2016

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1.1. Nielsen российский покупатель что дальше_для рассылки