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TREBOR SCHOLZ
ASSOCIATE PROFESSOR MEDIA & CULTURE THE NEW SCHOOL
SCHOLZT@NEWSCHOOL.EDU | @TREBORS | #PLATFORMCOOP
1.
2008
financial crisis
40 year long process



income inequality
extractive sharing economy
GROWTH IMPERATIVE
automation
privacy
stalled rights, no benefits
“nullification of the law”
2008
2014
the web hits rock bottom
THEORY TOO FAR
REMOVED FROM PRACTICE
becomING activists

On more issues
2.
what is
platform
cooperativism
?
OWNERSHIp
DEMOCRATIC
GOVERNANCE
+
it’s about
a
NEW Role
for unions
it’s about
a
NEW Role
for CO-OPS
it’s about
a
COMMITMENT TO
THE COMMONS
it’s not about
techno-solutionism
concrete
practical
near-term
solutions
it’s not about
killing investor-owned
firms
it’s about
a
diversified
digital economy
it’s about


Local

self-organization
UBERWORKED AND UNDERPAID
Published: November 14, 2016
OURS TO HACK AND TO OWN
Published: October 16, 2016
3.
REALLY EXISTING
PLATFORM
CO-OPS
HTTP://PLATFORM.COOP
artwork by caio sorrentino
#platformcoop
TRANSPORTATION
Tapazz
Denver taxi
Cotabo Taxi bologna
Juno
Managed by Q
Modo.coop
VTC Cab
Union Taxi
Green Taxi
Arcade Cit...
JOURNALISM
Positive News
Banyan Project
ON-DEMAND LABOR
Loconomics
Coopify
Guerrilla Translation
MUSIC
Resonate
CREATIVE PROJECTS
Snowdrift
TIMEBANK
TimesFree
FILM
Member’s Media
HOME HEALTH CARE
NursesCan
PHOTOGRAPHY
S...
credits: stocky
credits: stocksy
credits: stocksy
credits: stocksy
MARKETPLACES
Fairmondo
Enspiral
Faircoop
DATA COOPS
Midata.Coops
credits: fairmondo
THE ECO SYSTEM

not platform coops but interesting
Loomio Cooperative Ltd.
BetterRides
TimeFounder
The Food Assembly
Las I...
4.
credits: Enric Senabre Hidalgo
BARCELONA | 2015/11/30
Foundation platform Coop
barcelona
credits: thomas doennebrink
http://internetofownership.net
#WeAreTwitter
madrid | 2016/02/14
platform coop meetup
@private
credits: thomas doennebrink
• vcredits: thomas doennebrink
mexico city | 2016/09/29
workshop
@fab lab mx
credits: thomas doennebrink
berlin | 2016/04/12
foundation
@platformcoopberlin
credits: thomas doennebrink
berlin | 2016/03/04
platform coop berlin1
@supermarkt
credits: thomas doennebrink
australia
platform Coop events
credits: thomas doennebrink
paris | 2016/05/19
@ouisharefest paris
credits: thomas doennebrink
berlin | 2016/04/22
platform coop berlin2
@fairmondo
credits: thomas doennebrink
tenerife | 2016/09/22
tenerife colaborativa
@ull
credits: thomas doennebrink
berlin | 2016/06/09
platform coop berlin4
@coliga
credits: thomas doennebrink
berlin | 2016/12/09
platform coop days
@supermarkt/agora
berlin | 2016/05/03
platformcoop
@republica
credits: thomas doennebrink
weimar | 2016/06/01
kultursymposium
credits: thomas doennebrink
5.
HTTP://PLATFORMCOOP.NEWSCHOOL.EDU
The New School
Oxford Internet Institute
University of Oxford, U.K
Loconomics
Cooperative University College of Kenya
Loom...
the Consortium is anchored in
collective ownership, democratic
governance, a decisive commitment
to the global commons, in...
10 Areas of Activities
Research
Advocacy
Education
Design & Experimentation
Application Development
Solidarity
Funding
Leg...
the Consortium is anchored in
collective ownership, democratic
governance, a decisive commitment
to the global commons, in...
6.
REASONS WHY
PLATFORM
CO-OPS
FAIL
THE MAIN PROBLEM IS MARKETING —
BREAKING THROUGH THE
NETWORK EFFECT
LACK OF INVESTMENT
NOT SUFFICIENTLY PROJECTING
THEIR VALUES OUTWARD
RISK AVERSION
COMPETITION WITH
EXTRACTIVE STARTUPS,
SUPPORTED BY VENTURE
CAPITAL "SUGAR MONEY”
POOR LEADERSHIP
INSUFFICIENT VALUE PROPOSITION
LACK OF DEMOCRATIC GOVERNANCE
LOSS OF MEMBER CONTROL
LACK OF KNOWLEDGE
ABOUT THE COOPERATIVE
BUSINESS MODEL AND
HISTORY
IN SOME SECTORS, THE NEED TO SCALE
MARKETING: 

IN THE FACE THE 

NETWORK EFFECT
POOR LEADERSHIP
POOR VALUE PROPOSITION
LACK OF DEMOCRATIC
GOVERNANCE (LOSS O...
7.
Thx
@trebors
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
The Prospects of Platform Cooperativism
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The Prospects of Platform Cooperativism

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delivered at MoneyLab#3 in Amsterdam December 2, 2016

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The Prospects of Platform Cooperativism

  1. 1. TREBOR SCHOLZ ASSOCIATE PROFESSOR MEDIA & CULTURE THE NEW SCHOOL SCHOLZT@NEWSCHOOL.EDU | @TREBORS | #PLATFORMCOOP
  2. 2. 1.
  3. 3. 2008 financial crisis 40 year long process
 
 income inequality
  4. 4. extractive sharing economy GROWTH IMPERATIVE automation privacy stalled rights, no benefits “nullification of the law” 2008
  5. 5. 2014 the web hits rock bottom
  6. 6. THEORY TOO FAR REMOVED FROM PRACTICE
  7. 7. becomING activists
 On more issues
  8. 8. 2.
  9. 9. what is platform cooperativism ?
  10. 10. OWNERSHIp DEMOCRATIC GOVERNANCE +
  11. 11. it’s about a NEW Role for unions
  12. 12. it’s about a NEW Role for CO-OPS
  13. 13. it’s about a COMMITMENT TO THE COMMONS
  14. 14. it’s not about techno-solutionism
  15. 15. concrete practical near-term solutions
  16. 16. it’s not about killing investor-owned firms
  17. 17. it’s about a diversified digital economy
  18. 18. it’s about 
 Local
 self-organization
  19. 19. UBERWORKED AND UNDERPAID Published: November 14, 2016 OURS TO HACK AND TO OWN Published: October 16, 2016
  20. 20. 3.
  21. 21. REALLY EXISTING PLATFORM CO-OPS
  22. 22. HTTP://PLATFORM.COOP artwork by caio sorrentino
  23. 23. #platformcoop
  24. 24. TRANSPORTATION Tapazz Denver taxi Cotabo Taxi bologna Juno Managed by Q Modo.coop VTC Cab Union Taxi Green Taxi Arcade City 
 Covoiturage-libre.fr La'Zooz
  25. 25. JOURNALISM Positive News Banyan Project ON-DEMAND LABOR Loconomics Coopify Guerrilla Translation
  26. 26. MUSIC Resonate CREATIVE PROJECTS Snowdrift TIMEBANK TimesFree FILM Member’s Media HOME HEALTH CARE NursesCan PHOTOGRAPHY Stocksy
  27. 27. credits: stocky
  28. 28. credits: stocksy
  29. 29. credits: stocksy
  30. 30. credits: stocksy
  31. 31. MARKETPLACES Fairmondo Enspiral Faircoop DATA COOPS Midata.Coops
  32. 32. credits: fairmondo
  33. 33. THE ECO SYSTEM
 not platform coops but interesting Loomio Cooperative Ltd. BetterRides TimeFounder The Food Assembly Las Indias purpose.ag openbazaar.org inflekt.us Myuseragreement LLC
  34. 34. 4.
  35. 35. credits: Enric Senabre Hidalgo
  36. 36. BARCELONA | 2015/11/30 Foundation platform Coop barcelona credits: thomas doennebrink
  37. 37. http://internetofownership.net
  38. 38. #WeAreTwitter
  39. 39. madrid | 2016/02/14 platform coop meetup @private credits: thomas doennebrink
  40. 40. • vcredits: thomas doennebrink mexico city | 2016/09/29 workshop @fab lab mx credits: thomas doennebrink
  41. 41. berlin | 2016/04/12 foundation @platformcoopberlin credits: thomas doennebrink
  42. 42. berlin | 2016/03/04 platform coop berlin1 @supermarkt credits: thomas doennebrink
  43. 43. australia platform Coop events credits: thomas doennebrink
  44. 44. paris | 2016/05/19 @ouisharefest paris credits: thomas doennebrink
  45. 45. berlin | 2016/04/22 platform coop berlin2 @fairmondo credits: thomas doennebrink
  46. 46. tenerife | 2016/09/22 tenerife colaborativa @ull credits: thomas doennebrink
  47. 47. berlin | 2016/06/09 platform coop berlin4 @coliga credits: thomas doennebrink
  48. 48. berlin | 2016/12/09 platform coop days @supermarkt/agora
  49. 49. berlin | 2016/05/03 platformcoop @republica credits: thomas doennebrink
  50. 50. weimar | 2016/06/01 kultursymposium credits: thomas doennebrink
  51. 51. 5.
  52. 52. HTTP://PLATFORMCOOP.NEWSCHOOL.EDU
  53. 53. The New School Oxford Internet Institute University of Oxford, U.K Loconomics Cooperative University College of Kenya Loomio, N INET's Young Scholar Initiative The ICA Group Business Council of Cooperatives and Mutuals (BCCM), AUSTRALIA Fairmondo Cultural Action, SOUTH K The C-Centre Chinese University in Hong Kong, C Berkman Klein Center for Internet & Society at Harvard University Stocksy United Co-operatives and Mutuals Canada, Civic Hall, U.S. Alexander von Humboldt Institute for Internet and Society Sharetribe Resonate, Enspiral, N Center for Civic Media Massachusetts Institute of Technology The Sustainable Economies Law Center FEBE Coop, Co-Design Studio Massachusetts Institute of Technology P2P Foundation Lab, Commons Transition Coalition Shareable, SMart Co-operatives Research Group The University of Sydney, Freelancers Union, Eyebeam, The European Trade Union Confederation (Confédération Européenne des Syndicats) Ver.di, IG Metall, The Research Fellowship Program on Worker Ownership Rutgers University Dimmons.net at IN3-UOC, SPAIN Solidarity Economy Network (SEN 1worker1vote.org, U.S. The National Domestic Workers Alliance (NDWA) Digital Society, University of Edinburgh, U.K. Young Scholars Initiative Working Group on Cooperatives and Cooperation
  54. 54. the Consortium is anchored in collective ownership, democratic governance, a decisive commitment to the global commons, inventive unions, social justice, as well as ecological and social sustainability.
  55. 55. 10 Areas of Activities Research Advocacy Education Design & Experimentation Application Development Solidarity Funding Legal Consultancy Documentation and Mapping Speakers Bureau
  56. 56. the Consortium is anchored in collective ownership, democratic governance, a decisive commitment to the global commons, inventive unions, social justice, as well as ecological and social sustainability.
  57. 57. 6.
  58. 58. REASONS WHY PLATFORM CO-OPS FAIL
  59. 59. THE MAIN PROBLEM IS MARKETING — BREAKING THROUGH THE NETWORK EFFECT
  60. 60. LACK OF INVESTMENT NOT SUFFICIENTLY PROJECTING THEIR VALUES OUTWARD RISK AVERSION
  61. 61. COMPETITION WITH EXTRACTIVE STARTUPS, SUPPORTED BY VENTURE CAPITAL "SUGAR MONEY”
  62. 62. POOR LEADERSHIP INSUFFICIENT VALUE PROPOSITION LACK OF DEMOCRATIC GOVERNANCE LOSS OF MEMBER CONTROL
  63. 63. LACK OF KNOWLEDGE ABOUT THE COOPERATIVE BUSINESS MODEL AND HISTORY
  64. 64. IN SOME SECTORS, THE NEED TO SCALE
  65. 65. MARKETING: 
 IN THE FACE THE 
 NETWORK EFFECT POOR LEADERSHIP POOR VALUE PROPOSITION LACK OF DEMOCRATIC GOVERNANCE (LOSS OF MEMBER CONTROL) INSUFFICIENT INVESTMENT RISK AVERSION COMPETITION WITH EXTRACTIVE STARTUPS SUPPORTED BY VENTURE CAPITAL 
 SCALE (IN SOME SECTORS) LACK OF EDUCATION ABOUT THE COOPERATIVE BUSINESS MODEL AND HISTORY
 
 REASONS WHY PLATFORM CO-OPS FAIL
  66. 66. 7.
  67. 67. Thx
@trebors

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