Speakers: Jill Rowley, Chief Growth Advisor @ Marketo Kristen Cardinalli, GVP - Demand Gen @ Marketo

1. ALLBOUND
Kristen Cardinalli
GVP, Demand Generation
& Marketing Operations
Marketo
Jill Rowley
Chief Growth Officer
Marketo

7. 35%of marketers use marketing analytics
before making a decision
CMOsurvey.org – February 2016
Less than

10. Organizations where
sales and marketing
are aligned had:
36% 38%Higher customer retention Higher sales win rates
v v
Marketing Profs

12. InBound OutBound

14. Togetherness, not divide and conquer

17. Build your own flight plan
to sales and marketing success.

18. Own the number
TOGETHER
Step 1

19. Know where you’re going

20. “Lead scoring is the shared sales and marketing methodology for
ranking leads in order to determine sales-readiness”
Use Lead Scoring
100
80
10
50

25. Adapt and evolve

26. Own the number, together
Know where you’re going
Adapt and evolve
1
2
3

27. 24% 27%faster growth
v v
faster profit growth
B2B organizations with aligned
sales and marketing operations:
Sirius Decisions

29. Who owns linking marketing
and sales in the organization?

31. Where do you learn
about best practices?