FEARLESSLY CLIMBING
Jill Rowley
Chief Growth Officer
Marketo
the Marketing Leadership Ladder
Michelle McCarthy
Director of Marketing Operations
Blackbaud
What the CMO office looks like
Marketo’s Marketing Organization
CMO
Demand Marketing
ENT +
COMM
Integrated
Campaigns
Marketing
Operations
Field
Marketing
Paid
Digital/SEO
Product Marketing
Content +
Product
Marketing
Competitive
Intel
A/R
Corporate
Comms
PR
Social
Marketing
Digital
Experience
Creative marketo.com
Cust
Mktg
Events
Taking Risks
Seizing Opportunities
Talent Development / Personal Development
Resources
Fearlessly Climbing the Marketing Leadership Ladder

Fearlessly Climbing the Marketing Leadership Ladder