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Comparing Social Media Intelligence Solutions - BENCHMARK BY EBG - BARCELONA 2018


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Comparing Social Media Intelligence Solutions - BENCHMARK BY EBG - BARCELONA 2018

  2. 2. digitbench18WIFI digitbench18 # SPEAKERS JEAN MENEVEAU Partner CEDRIC DORDAIN International Digital Performance Director LEONARDO MASTROMAURO Head of CRM & Digital Marketing
  3. 3. digitbench18WIFI digitbench18 # WHAT IS … SOCIAL MEDIA INTELLIGENCE
  4. 4. digitbench18WIFI digitbench18 # What is my Brand’s position compared to competition ? What is my Brand’s reach and reputation over the Digital ecosystem ?
  5. 5. digitbench18WIFI digitbench18 # SMI PROVIDES MEANS TO TO KNOW THE REACH OF ONE’S BRAND IN THE GLOBAL SOCIAL MEDIA SPHERE PAID SOCIAL OWNED SOCIAL EARNED SOCIAL PAID ROI Website, mobile website, blog, e-commerce, social network pages Advert, Display, retargeting Media coverage, virality, Digital PR • Automate the monitoring of a large amount of sources and formats • Enrich customer knowledge and market insights with social data • Detect relevant events and weak signals (sentiment, satisfaction, engagement, rejection…) • Cross-reference and analyze a very high volume of Data to extract useful information • Identify and quantify the links and impacts between different Social Media channels, « Paid », « Owned », « Earned » Collect Analyze
  6. 6. digitbench18WIFI digitbench18 # EXAMPLE OF DIGITAL INDEX WEBSITE DIGITAL MARKETING SOCIAL MOBILE APP 1.Audience 2.Performance (Bounce, duration, loading… 3.UX (design, content & features) 1.Search (organic, paid) 2.Other (display, emails, social, partners) 3.Earned Media 1.Facebook 2.Youtube 3.Others (Twitter, Instagram, Pinterest, Google+, Linkedin) 1.Downloads & updates 2.Comments and ratings 3.App store DIGITAL INDEX INDUSTRY AVERAGE (INSURANCE) BRANDS (INSURANCE)
  7. 7. digitbench18WIFI digitbench18 # MARKET TRENDS
  8. 8. digitbench18WIFI digitbench18 # ARTIFICIAL INTELLIGENCE PREDICTIVE ANALYSIS Predictive Analysis Nature of the relationship Engagement level Affinities and reactions Virality and « viral journey » Crisis risks Recommendations MARKET TREND 1
  9. 9. digitbench18WIFI digitbench18 # USE OF CHATBOTS’ SEMANTIC ANALYTICS DATA SMI Analytics Data • Multiple social networks • Multiple languages • Multiple contexts • Conversation • Self-learning • Enrichment with third-party data • Sharing of the Analytics data Interactions Intelligence Integration Chatbotmaturity ENRICHMENT MARKET TREND 2
  10. 10. digitbench18WIFI digitbench18 # ENRICHED « MULTI-FORMAT » CONTENTS, FROM SOCIAL MEDIA TO BROADCAST MEDIA Listening features evolving towards « traditional » broadcast channels Advanced analysis of enriched multi-format contents Analysis of the community reactions SMIUGC video VoD TV Broadcast Recommendations matching user profile Content rating, popularity Live Streaming Opinions & Discussions MARKET TREND 3
  11. 11. digitbench18WIFI digitbench18 # BENCHMARK
  12. 12. digitbench18WIFI digitbench18 # SMI FEATURES ASSESSEMENT Reporting > Data sources (sites, blogs, forums…) and formats > Reporting and Data Viz features (metrics, campaigns …) Listening Data Management Alerting Analysis Collaboration Query > Collection frequency, geography, language, integrated translation… > Query for advanced analysis (key word, filter, dimensions…) > Alerts on thresholds, trends… > Trends, sentiments, conversations, competition, reputation… > Collaborative team work, sharing, task assignment Commodity Specific Niche Activation > Publishing, posts history track, post automation Interconnection > Connection to peripheral tools, data management Security & Admin > Authentication, confidentiality, integrity, traceability… MarketCoverage
  13. 13. digitbench18WIFI digitbench18 # SOCIAL MEDIA INTELLIGENCE | Q1 2018 BENCHMARK
  14. 14. digitbench18WIFI digitbench18 # PANEL DISCUSSION
  15. 15. digitbench18WIFI digitbench18 # PRESENTATION OF THE PANELIST CEDRIC DORDAIN International Digital Performance Director LEONARDO MASTROMAURO Head of CRM & Digital Marketing
  16. 16. What social media do you want to monitor? What objectives and needs lead to the implementation of a Social Media Intelligence solution?
  17. 17. How did all the stakeholders align? (objectives, brand territories, KPI…)
  18. 18. How is the SMI solution integrated within your digital ecosystem?
  19. 19. How do you share / use insights across your organization?
  20. 20. digitbench18WIFI digitbench18 # CONTACT JEAN MENEVEAU Partner +33 6 50 73 60 99