More info on ebg.net/barcelona2018

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SOCIAL MEDIA
INTELLIGENCE

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SPEAKERS
JEAN
MENEVEAU
Partner
CEDRIC
DORDAIN
International
Digital
Performance
Director
LEONARDO
MASTROMAURO
Head of CRM &
Digital Marketing

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WHAT IS …
SOCIAL MEDIA
INTELLIGENCE

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What is my Brand’s position
compared to competition ?
What is my Brand’s reach
and reputation over the
Digital ecosystem ?

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SMI PROVIDES MEANS TO
TO KNOW THE REACH OF ONE’S BRAND IN THE
GLOBAL SOCIAL MEDIA SPHERE
PAID
SOCIAL
OWNED
SOCIAL
EARNED
SOCIAL
PAID
ROI
Website, mobile website,
blog, e-commerce, social
network pages
Advert, Display,
retargeting
Media coverage,
virality, Digital PR
• Automate the monitoring of a large amount of sources and
formats
• Enrich customer knowledge and market insights with social data
• Detect relevant events and weak signals (sentiment, satisfaction,
engagement, rejection…)
• Cross-reference and analyze a very high volume of Data to
extract useful information
• Identify and quantify the links and impacts between different
Social Media channels, « Paid », « Owned », « Earned »
Collect
Analyze

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EXAMPLE OF DIGITAL INDEX
WEBSITE
DIGITAL MARKETING
SOCIAL
MOBILE APP
1.Audience
2.Performance (Bounce, duration, loading…
3.UX (design, content & features)
1.Search (organic, paid)
2.Other (display, emails, social, partners)
3.Earned Media
1.Facebook
2.Youtube
3.Others (Twitter, Instagram, Pinterest,
Google+, Linkedin)
1.Downloads & updates
2.Comments and ratings
3.App store
DIGITAL INDEX
INDUSTRY AVERAGE
(INSURANCE)
BRANDS
(INSURANCE)

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MARKET
TRENDS

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ARTIFICIAL INTELLIGENCE
PREDICTIVE ANALYSIS
Predictive
Analysis
Nature of the relationship
Engagement level
Affinities and reactions
Virality and « viral journey »
Crisis risks
Recommendations
MARKET
TREND 1

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USE OF CHATBOTS’ SEMANTIC ANALYTICS DATA
SMI Analytics Data
• Multiple social networks
• Multiple languages
• Multiple contexts
• Conversation
• Self-learning
• Enrichment with
third-party data
• Sharing of the
Analytics data
Interactions
Intelligence
Integration
Chatbotmaturity
ENRICHMENT
MARKET
TREND 2

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ENRICHED « MULTI-FORMAT » CONTENTS,
FROM SOCIAL MEDIA TO BROADCAST MEDIA
Listening features evolving towards
« traditional » broadcast channels
Advanced analysis of
enriched multi-format contents
Analysis of the community reactions
SMIUGC video VoD TV Broadcast
Recommendations
matching user
profile
Content rating,
popularity
Live Streaming
Opinions &
Discussions
MARKET
TREND 3

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BENCHMARK

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SMI FEATURES ASSESSEMENT
Reporting
> Data sources (sites, blogs, forums…) and formats
> Reporting and Data Viz features (metrics, campaigns …)
Listening
Data
Management
Alerting
Analysis
Collaboration
Query
> Collection frequency, geography, language, integrated translation…
> Query for advanced analysis (key word, filter, dimensions…)
> Alerts on thresholds, trends…
> Trends, sentiments, conversations, competition, reputation…
> Collaborative team work, sharing, task assignment
Commodity
Specific
Niche
Activation > Publishing, posts history track, post automation
Interconnection > Connection to peripheral tools, data management
Security & Admin > Authentication, confidentiality, integrity, traceability…
MarketCoverage

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SOCIAL MEDIA INTELLIGENCE | Q1 2018 BENCHMARK

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PANEL
DISCUSSION

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PRESENTATION
OF THE PANELIST
CEDRIC
DORDAIN
International
Digital
Performance
Director
LEONARDO
MASTROMAURO
Head of CRM &
Digital Marketing

16. What social media do you want to monitor?
What objectives and needs lead to the implementation
of a Social Media Intelligence solution?

17. How did all the stakeholders align?
(objectives, brand territories, KPI…)

18. How is the SMI solution integrated within your digital
ecosystem?

19. How do you share / use insights across your
organization?

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CONTACT
JEAN MENEVEAU
Partner
meneveau@colombus-consulting.com
+33 6 50 73 60 99

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THANK YOU
FOR YOUR ATTENTION