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WCMA Product Awards: 2017 all nominations and winners

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All 2017 nominated and products and merchandising and marketing programs with designations of the all winning entries.

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WCMA Product Awards: 2017 all nominations and winners

  1. 1. HUNTER DOUGLAS Sonnette™ Cellular Roller Shades Hunter Douglas Team Sonnette™ Cellular Roller Shades are a transformative update to the classic cellular shade. Combined with the streamlined aesthetic of a rolling product, Sonnette shades gently diffuse light through an innovative, curved shape. Offered in three cordless operating systems for safety, convenience and ease of use. Available in 48 colors, from whites to brights, in semi-opaque and room darkening opacities, Sonnette Cellular Roller Shades complement and enhance your space and lifestyle needs. WCMA PRODUCT OF THE YEAR
  2. 2. NORMAN WINDOW FASHIONS Vertical PerfectSheer™ Norman R&D Team The innovative sheer and fabric shade features luxury fabric vanes that seem to float as they are suspended between two layers of sheer. When closed, the shade is sleek and mimics the soft lines of soft fold drapery. PerfectSheer™ is a stylish, versatile and practical option for homeowners looking to add a modern twist to their décor and to experience a whole gamut of unique light control and viewthroughs. WCMA JUDGE’S AWARD
  3. 3. HUNTER DOUGLAS Sonnette™ Cellular Roller Shades Hunter Douglas Team Sonnette™ Cellular Roller Shades are a transformative update to the classic cellular shade. Combined with the streamlined aesthetic of a rolling product, Sonnette shades gently diffuse light through an innovative, curved shape. Offered in three cordless operating systems for safety, convenience and ease of use. Available in 48 colors, from whites to brights, in semi-opaque and room darkening opacities, Sonnette Cellular Roller Shades complement and enhance your space and lifestyle needs. CELLULAR & PLEATED SHADES
  4. 4. HUNTER DOUGLAS Duette Magnetic Hold-Down brackets Hunter Douglas Team Duette Magnetic Hold-Down brackets provide the ideal solution when mounting Duette honeycomb shades on a door or window. The hold-down bracket securely holds the bottom rail in place when needed and releases with ease when raising the shade. Our Magnetic Hold-Down bracket aesthetic has largely improved from the previously used clear plastic clips. The previous version of the hold-down bracket would have to physically be unhooked from the bottom rail. Now, the magnet allows consumers to easily secure and release CELLULAR & PLEATED SHADES
  5. 5. COMFORTEX WINDOW FASHIONS Boutique Fabric Engineer/Designer: Rich Watkins/ Tom Marusak Product Manager: Shane Brunell NEW! Boutique Fabric. High-style. Fashionable. Cosmopolitan. Boutique embodies all this and more with its characteristically soft fabric feel and shimmering visual effect. 3/4” Single Cell Light Filtering & Karma-Light Room Darkening. With Comfortex’s proprietary Karma-Light™ technology, the face of the fabric is always the same whether you choose light filtering or room darkening, allowing for a consistent color. Never again compromise high-style for light control! CELLULAR & PLEATED SHADES
  6. 6. ORION ORNAMENTAL IRON, INC Design Art Crystal on Iron Rods Atul Patel and Sunil Patel Design Art Crystal on Iron Rods. This is Fusion on Iron rods, brackets and rings used with Resin Base and Mouth Blown Hand Cut Swiss Crystal available in our Design Art Collection.With this fusion you can use the Resin Bases from simple to decorative design to mount the Hand Cut Swiss Crystal Finial on an Iron Rod sets and also finish the rod set in IA Finishes or DA Finishes. Picture shown in 2” diameter rod. DRAPERY HARDWARE
  7. 7. ORION ORNAMENTAL IRON, INC Iron Facia for Motorized and Manual Traversing Tracks Atul Patel and Edgar Catalan These is new Bamboo addition to our Iron Facia for Motorized and Manual Traversing Tracks. This facia is made out of steel (iron) and shaped to look like Bamboo including the ridge we see on Natural bamboo Tree. This facia also has accent Palm leaves that can be added (as shown in the Picture) or it can be plain Bamboo Style Facia. It can be used as Single or Double Traversing , where in Double Traversing the Back facia will also be the same Bamboo. You can select the Bamboo Finials for the set. DRAPERY HARDWARE
  8. 8. ORION ORNAMENTAL IRON, INC COMBO bracket Atul Patel and Sunil Patel This innovation is all in the COMBO bracket. These brackets can be used with a regular Rod in the from with rings and traversing (manual/motorized) in the back. One can design stationary panels in the front with a Sheer traversing in the back or use the same overlap and straight Arm with rings in the front on regular rod and traversing with same arm in the back. This is available for Round or square rod in the front and the traversing facia will match the front rod. Available in all IA finishes. DRAPERY HARDWARE
  9. 9. HELSER BROTHERS Foldaway Tieback Arm with Adjustable Swivel Base Mark Helser Helser Brothers new Adjustable Tieback Arms’ sleek,low-profile design can be blended seamlessly with any theme while its’ Innovative swiveling and locking base allows ultimate control.When extended,it holds the panels securely in a curved arm that comes in both our modern plated and elegant hand-painted finishes. Then, when not in use, it can be folded back and locked unobtrusively against the wall. DRAPERY HARDWARE
  10. 10. ORION ORNAMENTAL IRON, INC Square Bypass Rod System Atul Patel and Edgar Catalan This is a Square Bypass Rod System which is a new addition to our Bypass System.Now a Square Rod can be used with Square Bypass Supporting Brackets and Square “C” rings to draw the drapes from left to right or vice versa bypassing the supporting brackets. With this system you are not limited to Center Opening of the drapes but now can use Square rod drawing to left or right bypassing the Square bracket using “C” rings. This system is available in Single or Double rod set. DRAPERY HARDWARE
  11. 11. COULISSE INC. Coulisse’s Eco Essence Coulisse BV Coulisse’s Eco Essence is a transparent plain roller blind fabric made of 100% recycled PET-bottles and plays into the globally growing demand for sustainable products in homes and buildings. The fabric was designed to create a sustainable alternative for regular polyester roller blind fabrics. The fabric has a delicate weaving texture and offers pleasant light filtering, privacy and atmosphere. Thanks to its width of 280 cm, the fabric is perfect for the application on large windows. GREEN PRODUCTS — SUSTAINABILITY
  12. 12. NORMAN WINDOW FASHIONS Cordless Faux Wood Blinds with SmartRelease & SmartPrivacy Norman R&D team Child safe, fashionable, durable, economical and SMART. Featuring cordless control with SmartRelease. A single wand performs dual functions – tilt the slat for light control, and lower the blind when needed. When blind is in a raised position, a wand twist tilts slats open or closed. Keep twisting and the blind lowers automatically; twist again and it stops. Great for tall windows. Combined with a modern Poly Deco headrail and SmartPrivacy (no visible route holes) it’s the world’s best blind. HORIZONTAL BLINDS (ALL FINISHES)
  13. 13. NORMAN WINDOW FASHIONS OSMO Finish on Normandy® Wood Blinds Norman R&D Team OSMO is a safe, natural finish made from natural oils and waxes (sunflower, linseed, soya and thistle oils; carnauba, candelila and linseed waxes) available on our wood blinds. The finish comes in on-trend colors and amplifies wood grain, giving it a wet effect while instilling a vintage, weathered look. It penetrates deeply to protect wood from within, as well as the surface from humidity. It does not crack, flake, peel or blister. SmartRelease automatically lowers the blind with a single pull. HORIZONTAL BLINDS (ALL FINISHES)
  14. 14. HUNTER DOUGLAS EverWood® Alternative Wood Blinds Hunter Douglas Team EverWood® Alternative Wood Blinds feature new colors and stunningly realistic TruGrain® finishes to reflect a myriad of design styles. Combining the beauty of real woodwiththeperformanceof engineeredmaterials,EverWoodblindsdeliveronquality and performance while still maintaining an approachable price point. Resilient and beautiful, the new EverWood finishes showcase proprietary patterns in a color palette of livable neutrals for an updated take on ‘faux wood’. HORIZONTAL BLINDS (ALL FINISHES)
  15. 15. HUNTER DOUGLAS Hunter Douglas 1" Décor® and Celebrity® aluminum blinds Hunter Douglas Team Hunter Douglas 1” Décor® and Celebrity® aluminum blinds are made of 95% recycled aluminum. Modernized with the SimpleLift™ operating system, eliminating lift cords for enhanced child and pet safety, these blinds are a powerful combination of sustainability and sleek durability. Lift components in SimpleLift are located in the bottom rail. Operation is easy with the use of a button to lift and lower, safely locking shades into place when the button is released. HORIZONTAL BLINDS (ALL FINISHES)
  16. 16. HUNTER DOUGLAS Parkland® Wood Blinds Hunter Douglas Team Parkland® Wood Blinds collection features new colors and modern finishes to capture contemporary interior design trends. New Classics™ finishes consist of paints and stains in an on-trend color palette that ranges from bright whites to warm grays. The new Wirebrushed deck features a proprietary wire brushed finish with an added glaze to bring out the natural beauty of wood. New modern finishes paired with Hunter Douglas quality ensures the natural warmth of wood shades. HORIZONTAL BLINDS (ALL FINISHES)
  17. 17. HUNTER DOUGLAS SimpleLift™ with PowerView® Motorization Hunter Douglas Team The natural warmth and beauty of Hunter Douglas horizontal blinds showcase modern technology and safety with the launch of SimpleLift™ with PowerView® Motorization. With no wand or cords needed to tilt, raise or lower the blind, uninterrupted views and easy living are within reach. Easily lift blinds with the SimpleLift cordless lift system and tilt slats with the touch of a button, smartphone or home automation system. The PowerView Pebble™ and SimpleLift bottom rail come in multiple colors HORIZONTAL BLINDS (ALL FINISHES)
  18. 18. NORMAN WINDOW FASHIONS 2" Aluminum Blinds Norman R&D Team Presenting a breath of fresh air and high-end look to the aluminum category. Our new aluminum blind features 2” slats along with SmartPrivacy®, our signature and award- winning concealed route design that closes blinds tighter for better light control. Plus, the blind features better closure both ways for enhanced light block capability; color coordinated decorative headrail with built in light block; and a valance free decorative headrail for a clean modern look. HORIZONTAL BLINDS (ALL FINISHES)
  19. 19. PLASTIBEC Plastibec: Evolve Laserlite Angelo Sudano Decorative faux wood with revolutionary colour and texture…the evolution of the horizontal product category! This is a NEW and decorative product category. The existing whites and wood colour stains are all the market offer, limiting the decoration contributionofakeymarketsegment.Evolvelaserlite™fauxwooddecorativecollection, consists of 6 designer patterns representing today’s interior decorative home trends. It is time to evolve! HORIZONTAL BLINDS (ALL FINISHES)
  20. 20. LUTRON ELECTRONICS., INC. Lutron Palladiom Shading System Vlado Pejic, Dave Kirby The Lutron Palladiom Shading System combines breakthrough engineering and refined design to expose automated roller shades by eliminating the need for recessed pocket or fascia. Capable of supporting a 12’ by 12’ shade on a slender 2” tube, the shades showcase hand-finished, machined aluminum brackets, and a new hembar aesthetic, in four beautiful finishes. Patented bracket design completely conceals all wires, fasteners and programming interfaces, while maintaining symmetrical 1/2 light gaps. MOTORIZATION & AUTOMATION
  21. 21. ROLLEASE ACMEDA SS38 motorized roman shade Jere Gianola, Automate Motorization Program Manager Wenhao Zhu, Senior Mechanical Design Engineer Rollease Acmeda’s SS38 motorized roman shade balances sustainability, innovation and fashion. The Rollease Acmeda Automate motorized SS38 is the industry’s first off grid roman shade with a rechargeable lithium ion battery built to live within the headrail. Used with Rollease Acmeda’s low light harvesting solar panel allows the SS38 to be powered for extended periods of time. The motorized SS38 also features two way communication, control through a mobile app, and voice control through Alexa. MOTORIZATION & AUTOMATION
  22. 22. COMFORTEX WINDOW FASHIONS Rechargeable Simplicity Motorized Roller Shade Designers: Rich Watkins/ Tom Marusak Product Manager: Nobina Preston Reliable. Affordable. Rechargeable! There is no need to ever spend time and money to replace your batteries! Rechargeable Simplicity Roller Shades are powered by an integrated battery within the motor that is discrete and easy-to-recharge. Shades hold a charge for months, and with the new integrated battery for roller shades, there is no need to find a location to install and hide a battery wand in a window. This option also reduces pollutants in the environment by eliminating batteries. MOTORIZATION & AUTOMATION
  23. 23. COMFORTEX WINDOW FASHIONS Simplicity Wave Rechargeable Motorized Cellular Shade Designer: Rich Watkins/ Tom Marusak Product Manager: Shane Brunell Simplicity Wave is the newest innovation in rechargeable motorization.Simply wave the wand in front of the wave graphic on the head rail to operate the shade. Simplicity Wave Rechargeable Shades can be mounted without the hassle of worrying about where to mount and hide the battery wand. The battery pack is integrated within the head rail. The motor in Simplicity Wave is completely rechargeable! Never change batteries again. MOTORIZATION & AUTOMATION
  24. 24. COULISSE INC. Coulisse’s Pull Motion Bas Klein Tuente & Ruben de Vries With the Internet of Things, devices in and outside the home are more and more connected. Intelligent motorized blinds already exist but are mostly wired. Coulisse developed Pull Motion: a super easy wireless motor, perfect for the application in the home.The pull motor allows for motorizing single roller blinds and is rechargeable with a regular USB cable. The motor is easy to program and operate, by pulling the cord or wand. The blind can also be operated with a remote or an app on your Phone MOTORIZATION & AUTOMATION
  25. 25. HUNTER DOUGLAS PowerView® Hub Hunter Douglas Team The new PowerView® Hub is the beauty and brains of the PowerView® Motorization system. New features include Wifi or Ethernet connectivity, primary and secondary hub in a single device, and improved antenna for increased reliability. The Hub connects consumers to the elegantly designed PowerView® App and PowerView® Scene Controller, and other home automation control systems, including Amazon Alexa andGoogle Assistant to create and activate Scenes and Automations. MOTORIZATION & AUTOMATION
  26. 26. HUNTER DOUGLAS PowerView® Repeater Hunter Douglas Team The PowerView® Repeater is an elegantly designed accessory used to extend the range and reliability of the PowerView signal for shades located farther from the PowerView®Hub.The new PowerView Repeater features an app-controllable nightlight, which allows users to select from 7 colors and adjust the brightness of the LEDs. PowerView Repeaters can also be added to PowerView Scenes and Automations to synchronize the nightlight to the movement of your PowerView® Shades. MOTORIZATION & AUTOMATION
  27. 27. HUNTER DOUGLAS SoftTouch™ Motorization Hunter Douglas Team SoftTouch™ Motorization is a new battery-powered lift system designed for intuitive wand-controlled shade operation of select Hunter Douglas shades. Gently pull down to close your shades and slightly push up to open them. Users can also set a favorite position to quickly operate the shade and walk away while the shade quietly moves to the desired position. SoftTouch Motorization has no exposed operating cords for superior child safety. MOTORIZATION & AUTOMATION
  28. 28. NORMAN WINDOW FASHIONS New Motorized Shutter Norman R&D Team Featuring revolutionary waterproof motors that run up to a year on a single charge. A convenient setup platform and power meter accessed through smart phone app. An ultra modern backlit remote that’s magnet mountable and controls all shutters in the house. Along with extra intuitive adjustment – switch between adjustment by remote or by hand with no extra steps required. Plus, when louvers are moving in motorized mode, they will stop when touched for child safety (much like a garage door). MOTORIZATION & AUTOMATION
  29. 29. ROLLEASE ACMEDA Automate Jere Gianola, Automate Motorization Program Manager Wenhao Zhu, Senior Mechanical Design Engineer Rollease Acmeda’s Automate motorization balances sustainability and innovation. Automate features the industry’s first 100% off grid motorization platform. A complete range of roller shade motors feature built in rechargeable lithium ion batteries, continuously trickle charged from low light harvesting solar panels,providing a wirefree shade that rarely needs supplemental power to stay charged. Rollease Acmeda is paving the way for a new generation of battery powered wirefree roller shades MOTORIZATION & AUTOMATION
  30. 30. SOMFY SYSTEMS, INC. Somfy myLink™ RTS Smartphone and Tablet Interface Somfy Team The Somfy myLink™ RTS Smartphone and Tablet Interface is now Alexa-enabled! This simpleplug-indeviceoffersappcontrolofupto16channelsofSomfy-poweredproducts while home or away and now features voice control. A new Amazon Alexa skill allows users to use simple commands to control RTS products so they don’t have to stop what they’re doing! The myLink is also integration-ready with available drivers and modules for Control4™, Savant, and Crestron™ home automation systems. MOTORIZATION & AUTOMATION
  31. 31. SOMFY SYSTEMS, INC. Sonesse® 30 WireFree (Li-ion) RTS Somfy Team The Sonesse® 30 WireFree (Li-ion) RTS is Somfy’s first motor with an embedded, rechargeablelithium-ionbatterytoliftlargershadesandtilthorizontalblinds.Iteliminates the need to purchase and replace batteries, reducing waste. This motor features LED indicators for visual feedback to ease installation and streamline programming. A low battery indicator light advises users that it is time to recharge. Its quiet operation and adjustable speed control enhance performance. MOTORIZATION & AUTOMATION
  32. 32. HUNTER DOUGLAS Sonnette™ Cellular Roller Shades Hunter Douglas Team Sonnette™ Cellular Roller Shades are a transformative update to the classic cellular shade. Combined with the streamlined aesthetic of a rolling product, Sonnette shades gently diffuse light through an innovative, curved shape. Offered in three cordless operating systems for safety, convenience and ease of use. Available in 48 colors, from whites to brights, in semi-opaque and room darkening opacities, Sonnette Cellular Roller Shades complement and enhance your space and lifestyle needs. ROMAN & ROLLER SHADES
  33. 33. HUNTER DOUGLAS SoftTouch™ Motorization Hunter Douglas Team SoftTouch™ Motorization is a new battery-powered lift system designed for intuitive wand-controlled shade operation of select Hunter Douglas shades. Gently pull down to close your shades and slightly push up to open them. Users can also set a favorite position to quickly operate the shade and walk away while the shade quietly moves to the desired position. SoftTouch Motorization has no exposed operating cords for superior child safety. ROMAN & ROLLER SHADES
  34. 34. HUNTER DOUGLAS PowerView® Motorization system for Roller & Screen Shades Hunter Douglas Team The PowerView® Motorization system for Roller & Screen Shades has been transformed to meet market needs with a modern, minimalistic design and advanced technology. Benefitsareimprovedinstallation,quieteroperation,expandedsizespecifications,even light gap and more accurate shade position throughout the entire range of motion. New design options include: Reverse Roll, Dual Roller Bracket, Small Round Cassette, Small Square Cassette. PowerView sales have increased over 2% since the launch. ROMAN & ROLLER SHADES
  35. 35. COULISSE INC. Coulisse Twin Pull Bas Klein Tuente & Ruben de Vries The child safety regulations all over the world are getting stricter and stricter. Coulisse therefore developed a control option that allows for creating roller blind systems that are child safe by design: Twin Pull. This mechanism is driven by two separated chains or wands which allows for easy and intuitive manual control. The operation is as smooth and light as that of a chain mechanism, yet unlike chain operation, is 100% child safe by design. The blind can be moved into any desired position ROMAN & ROLLER SHADES
  36. 36. NORMAN WINDOW FASHIONS PrecisionLift Cordless Roller Shades Norman R&D Team Roller shades have been virtually unchanged since the 18th century.Traditional cordless roller shades have unpredictable retraction and lowering functions, are difficult to operate, and hard to align at the same level in side-by-side installations. We combine elegance and sophistication with 21st century technology for a robust, precise, and safe shade, featuring feather-light touch operation that’s smooth, intuitive, and safe for kids. It’s the way cordless shades were meant to be engineered. ROMAN & ROLLER SHADES
  37. 37. NORMAN WINDOW FASHIONS Raceway Installation System (RIS) Norman R&D Team For quicker and easier installation of roller shades: because installation complexity = more time to install, a greater risk of a flawed end result, and less profit. RIS includes adjustable valance clips to solve frequent problems with valance treatments caused by uneven windows or ceilings. Simplicity, innovation, and solution-based design make RIS a must for roller shades and a way to turbo-charge profits. ROMAN & ROLLER SHADES
  38. 38. NORMAN WINDOW FASHIONS Vertical PerfectSheer™ Norman R&D Team The innovative sheer and fabric shade features luxury fabric vanes that seem to float as they are suspended between two layers of sheer. When closed, the shade is sleek and mimics the soft lines of soft fold drapery. PerfectSheer™ is a stylish, versatile and practical option for homeowners looking to add a modern twist to their décor and to experience a whole gamut of unique light control and viewthroughs. SHADINGS & SHEERS
  39. 39. HUNTER DOUGLAS Silhouette Window Shadings Hunter Douglas Team Silhouette Window Shadings enable consumers to decide if superior light diffusion or superior view is most important. Silhouette ClearView Shadings are the newest choice when consumers want supreme view-through combined with light control. Compared with classic Silhouette shadings, Silhouette ClearView shadings feature a specialized front sheer and rear blacksheer combination, optimizing the view while providing UV protection. SHADINGS & SHEERS
  40. 40. NORMAN WINDOW FASHIONS Horizontal PerfectSheer™ Norman R&D Team The innovative sheer and fabric shade features luxury fabric vanes that seem to float as they are suspended between two layers of sheer. The unique construction creates a dynamic 3D effect at different levels of openness and soothing rhythmic order to the shade.PerfectSheer™ is a stylish,versatile and practical option for homeowners looking to add a modern twist to their décor and to experience a whole gamut of unique light control and viewthroughs. SHADINGS & SHEERS
  41. 41. PHIFER INCORPORATED SheerWeave® Style 7200R/7250R John Baguley, Shaw of Australia Whether contemporary or traditional, Phifer’s Style 7200R complements any design scheme, combining total light blockage with a neutral yet subtly variegated pattern. Style 7250R offers a light-filtering option, using the same face fabric and pattern of Style 7200R to allow natural light to brighten interior spaces. These fabrics are suitable for roller shades, Roman shades and panel track systems and are ideal for residential use. SHADINGS & SHEERS
  42. 42. PHIFER INCORPORATED SheerWeave® Style 7500 John Baguley, Shaw of Australia Seven new colors across popular neutral tones have been added to the SheerWeave Style 7500 blackout range. Phifer has also unveiled a new Style 7500R, a non-FR version for residential use, in response to a growing demand for a lower cost option where commercial fire certifications are not required. Style 7500 is an attractive and unique, PVC-free coated, polyester blackout fabric that maintains high quality at an economical price. All Style 7500 fabrics are certified to GREENGUARD standards SHADINGS & SHEERS
  43. 43. PHIFER INCORPORATED SheerWeave® Style 7700R/7750R John Baguley, Shaw of Australia Featuring a soft, textured pattern evoking the look of grasscloth, Phifer’s SheerWeave Style 7700R offers a PVC-free blackout option for total light blockage. Style 7750R filters natural light while maintaining the look of the face fabric of Style 7700R. A color- coordinated backing ensures the same neutral fabric color is shown toward both the interior of the room and glass. These fabrics are suitable for roller shades, Roman shades and panel track systems and are ideal for residential use. SHADINGS & SHEERS
  44. 44. NORMAN WINDOW FASHIONS Norman® Ultra Shutters Norman R&D Team The ultimate wood shutter. A farm harvested, FSC-certified, hardwood shutter with prescription moisture conditioning to suit the climate in which it is installed! Quarter sawn lumber to eliminate warping, motise and tenon joinery for durability. Extra thick stiles, rails, and louvers for robust look and performance. Pro grade concealed hinges, hand-rubbed stains, motorized options, a lifetime no-questions-asked warranty, and sampled elegantly. All this makes Ultra the best shutter money can buy. SHUTTERS
  45. 45. NORMAN WINDOW FASHIONS Specialty Shutter Templates Norman R&D Team French doors are beautiful but handle clearances, lock bases, trims and glass clearances make measuring a daunting prospect and huge drain on time. Bay windows, bow windows, corner windows and wide windows require intimate knowledge of shutter posts to get right. Norman templates – simple, ingenious, practical - each with a QR code to a video, take the guesswork out of these challenging applications and guide installers and retailers to the right post and way to measure every time SHUTTERS
  46. 46. MAXXMAR WINDOW FASHIONS DecoraSafe Norbert Marocco, Mario Marocco, Renato Ottaviani The patented DecoraSafe wand makes chain/cord loops inaccessible to children eliminating the risk of strangulation. Extremely affordable so available to all customers. Retrofit possible. A compact wand that also acts as a light stop on the clutch side of the shade. The DecoraSafe is free hanging and does not require attachment to the walls or window frames. Aesthetically appealing with slim profile. Shades can be operated traditionally or with a crank. SPECIALTY & MISCELLANEOUS PRODUCTS
  47. 47. HUNTER DOUGLAS Hunter Douglas Architectural TZ100 Tension Zip System Hunter Douglas Team The Hunter Douglas Architectural TZ100 Tension Zip System operates at any angle, including skylight, top-down, bottom-up and sideways orientations. An extrusion along the length of the opening keeps the shade under tension in all directions to maintain flat, consistent alignment. The system has no light gaps, so it provides complete blackout, as well as effective sun shading. TZ100 shades offer full automation, a wide range of controls, and support for internal and external applications. SPECIALTY & MISCELLANEOUS PRODUCTS
  48. 48. MAXXMAR WINDOW FASHIONS Maxxmar Tension Device Norbert Marocco, Mario Marocco, Renato Ottaviani Meets all safety regulations. / Tension Device to be properly secured to the wall or window frame to reduce a child’s access to the chain/cord loop. / Installer friendly. / external wings so that the installer can line up the screw through the tension device so that the proper tension is applied so chain/cord loop rotates smoothly through the dice. / Fabrication fast to install the tension device on finished product. SPECIALTY & MISCELLANEOUS PRODUCTS
  49. 49. PLASTIBEC Plastibec: Louver shapes and designs Angelo Sudano Shapes, shapes and more shapes! Plastibec introduces new louver shapes and designs. Generation trends are changing and so are our louver shapes. Our desire to reconnect with nature and return to a simpler way of life will be reflected in the design and style of our homes. Organic materials and traditional handcrafts will continue to gain momentum. Modern design, simple shapes with slightly curved angles are reflected in these new louver shapes imitating soft clean drapery curves and angled. VERTICALS & PANEL TRACKS (ALL FINISHES)
  50. 50. HUNTER DOUGLAS PowerView® motorized window treatments advertising campaign Hunter Douglas Team Quirky, outspoken and beloved, Iris Apfel is one of today’s most recognized style icons. A shared passion for timeless design and individual style made her a natural, yet unexpected ‘muse’ to bring attention to Hunter Douglas PowerView® motorized window treatments. To leverage the partnership, a comprehensive marketing program wascreated,includingTV,printanddigitaladvertising,emailblasts,PRandsocialmedia, PPC, SEO and dedicated website content, resulting in a significant sales lift. BEST CONSUMER ADVERTISING CAMPAIGN
  51. 51. HUNTER DOUGLAS The Alustra® Consumer Brochure Hunter Douglas Team The Alustra® Consumer Brochure is a design-inspired piece showcasing The Alustra Collection. The brochure was created to tell the story of how Alustra draws on timeless designs and the latest trends to create and curate fabrics sourced from around the world to dress windows in chic styles with smart functionality. The brochure brings the collection to life and displays how each product can match consumer’ wants, needs, and personal style, resulting in 2017 as record-breaking year in sales. BEST CONSUMER ADVERTISING CAMPAIGN
  52. 52. HUNTER DOUGLAS Hunter Douglas Digital Reference Guide Hunter Douglas Team The Digital Reference Guide was initiated by our dealers ask to help them “go mobile.” The solution reimagined 3500 pages and 10lbs of technical specs into a single app. Leveraging cutting-edge progressive web app technology, specs can be accessed offline or online, from any device and any operating system. Users can choose between English and French Canadian.Speed is a core tenant. Users are (at most) 3 clicks away from any data.The app has had more than 4,700 users and has a rating of 4.7/5. BEST MARKETING TECHNOLOGY
  53. 53. HUNTER DOUGLAS hunterdouglas.com Hunter Douglas Team The new hunterdouglas.com site marries a premium aesthetic with the right amount of product information to pique interest and encourage conversation. Impactful photography alongside thoughtful content reiterates the value of visiting with a Hunter Douglas specialist to experience the breadth and depth of purchasing and living with Hunter Douglas custom window treatments. Analytics to date: Dealer Locator searches are up 23% YoY, and Request-a-Consultation form submissions are up 77% since launch BEST MARKETING TECHNOLOGY
  54. 54. HUNTER DOUGLAS Hunter Douglas Savings Event point of sale displays Hunter Douglas Team The Energy Smart Style Savings Event touted wintertime savings on energy-efficient shades. The Celebration of Light Savings Event focused on light-diffusing products in the spring. The Smart Shades Savings Event offered summer savings on motorized styles. And the holiday-themed Season of Style Savings Event showcased our most popular products. These promotions generated strong engagement, local advertising activity, and sales increases for the promoted products among participating dealers. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  55. 55. HUNTER DOUGLAS 2017 Hunter Douglas Art of Windows Dressing™ Brochure & Customization Program Hunter Douglas Team This 2017 brochure informs consumers about the superior fabrics, innovations and workmanship of Hunter Douglas window fashions with 50+ pages of content.An online customization program enables dealers to order brochures with their logo and contact information printed on the back cover. Hosted on our popular ad-builder website and integrated with a print partner,the program leverages existing data and assets,resulting in a completely turnkey ordering process and orders for over 160,000 brochure. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  56. 56. HUNTER DOUGLAS The Custom Shutter Sampling System Hunter Douglas Team The Custom Shutter Sampling System is designed with high end, interchangeable components, to showcase all 3 product lines, individually, or mix brand components to drive sales. It contains 3 Bags, 3 beautiful Photobooks, 3 Design Options cases, of 3 interchangeable Trays, including; Color Chips, Frames, and Frame Accessories, a variety of Sample Panels and 3 BrandTags. All designed to be mixed in unlimited combinations for the Dealer to tailor the presentation by selling style or customer need BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  57. 57. HUNTER DOUGLAS Designer Banded Shades Hunter Douglas Team The new Designer Banded Shades sample book features 23 fabric styles, including unique geometric designs. A removable working sample shows consumers the functionality and benefits of the product. Each fabric is showcased on an individual deck and features a window with layered fabric to show true representation of the product in a home. Beautiful full-room and detail photography along with a Headrail Mounting Guide provide the sales tools necessary to close the sale. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  58. 58. HUNTER DOUGLAS Designer Roller Shades & Skyline Panels sample book Hunter Douglas Team The Designer Roller Shades & Skyline Panels sample book features an expanded fabric collection focusing on semi-opaque & opaque, updated colors, neutrals and greys. A color index in the new Photobook highlights the expansive color story. An Opacity Guide features fabrics in all four opacities to guide the consumer to the right opacity. Other key tools include: Custom Hardware and Top Treatments Guide with hardware color chips, Headrail Mounting Guide, Product Guide and detailed Photobook. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  59. 59. HUNTER DOUGLAS Solera Sample Book Hunter Douglas Team The Solera Sample Book is great for an in-store presentation and can also easily be carried to an in-home appointment. Each style and sku within the book shows side-by- side offerings of Light Filtering fabrics to diffuse light or and Room Darkening fabrics to add privacy, for every SKUsku. The book features easily removable panels so the product samples can may be taken out and displayed. Also featured for reference are the custom hardware colors offered, along with the control options that show BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  60. 60. HUNTER DOUGLAS The Sonnette™ Cellular Roller Shades sample book Hunter Douglas Team The Sonnette™ Cellular Roller Shades sample book combines form and function into a lightweight, easy-to-use package. A removable photobook depicts room photography, productbenefitsandapplications.Dimensionalsamplesshowcasetheinnovativecellular construction in semi-opaque and room darkening. Fabric collections are showcased on tabbed pages. Each color is individually swatched, showcasing neutrals to vibrant hues. A color-coordinated hardware guide demonstrates hardware color matches. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  61. 61. NORMAN WINDOW FASHIONS All-Inclusive Shutter Selling Sample Kit Norman R&D Team Presenting 4 programs in a compact, self-contained, durable and fashionable sample bag. The new selling platform takes homeowners on a visual journey, giving detailed solution-based ideas.The selling process is logical and includes demonstrative tools for retailerstosellwithconfidenceandforconsumerstobuywithinspirationandknowledge: the motise & tenon sample showcases build quality; templates make measuring error free; new frames that create solutions and widen design versatility. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  62. 62. NORMAN WINDOW FASHIONS Norman® Ultra Sample Case Norman R&D Team A high-end sample vehicle for the ultimate wood shutter, rich in demonstrably relevant features. Our flagship program is sampled in an elegant and portable handmade wood sample case aimed at highly discerning consumers. Special call-outs in the case include robust sample of an engineered stile with a high-grade concealed hinge. The sample case can also be used in conjunction with the comprehensive Norman Shutter Bag or as a standalone sample vehicle. BEST POINT OF SALE DISPLAY (INCLUDES SAMPLING)
  63. 63. COMFORTEX WINDOW FASHIONS The Color Lux Designer Cellular and Roller Collection Designers: Shanley Alber/Ashley Jackman Product Manager: Michael D’Agnese The Color Lux Designer Cellular and Roller Collection is the most exciting color program in the custom window treatment world. With Color Lux’s choice of over 800 colors, you nolongerneedtocompromiseoncolorforyourwindows.Whetheryouarecoordinating your shades with paint, wallpaper or other home décor items, you now can easily find the exact color you want with a simple and organized color deck. Each color has been matched to our fabric samples to ensure color consistency. BEST SAMPLING PROGRAM
  64. 64. HUNTER DOUGLAS Hunter Douglas’s That PowerView® Guy Show training Hunter Douglas Team That PowerView® Guy Show is the quirkiest, entertaining way to learn about PowerView Motorization from Hunter Douglas. Ripped straight from the Merv Griffen handbook, it features guests, games, a live studio audience, and eLearning gamification. A radical concept? Perhaps. The cleverest way yet to teach PowerView? Absolutely! The show is produced entirely in-house by the L&D department and has reached more than 1,300 viewers, with weekly increases in Leaderboard participation and top scores. BEST TRAINING PROGRAM

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