WordCamp Nairobi 2017 Presentation by Peter Kamore

2. PETER KAMORE

3. v Overview on Email Marketing
v Some Stats
v Why use Email marketing?
v How to use Email Marketing Effectively
v The future of Email Marketing.
v Summary
v Q & A

4. Email Marketing and Subscription
Is the act of sending a commercial message, typical to a group people
using email while subscription confirmation email is an email that is
sent out to new subscribers in order to confirm that they want
to subscribe to an email list.

5. Statistics of Email Marketing
§ According to The radiant Group's E-mail market, there are 4.3 billion email accounts with an average of 2
email accounts per person.
§ Gmail has 1.2 Billion users wild wide and takes 20% of the global email client market and 68.4% of the
emails are classified a promotional with over I billion downloads of Gmail app from Google play store.
§ On Feb 2016 at the Google I/O event it was reported that Gmail had hit 1 Billion users which is a rise from the
2015’s 900 Million user. In this, Gmail had seen a growth from 425 accounts in 2012.
DID YOU KNOW?
v Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.
v In the UK, every one pound spent on email marketing has an ROI of 38 pounds; in the US, it's $44.

6. Statistics of Email Marketing Continued…

7. Why use Email marketing?
●Cost Effective
●Time saving
●Target customers of your brand.
●Customer profiling
●Flexible design
●Scalable
●Segment User and Customer Database Information

8. Companies Offering Webmail Services
Most used webmail accounts;
o Gmail
o Yahoo
o Outlook.com
o Inbox.com
o Zoho
o E.t.c

9. How to Make Email Marketing Effective

10. ●Full automation
●Better Personalization
●Machine Learning and Big data will predict what customers want to see, making ROI even higher.
●Integration with other communication channels
●
The future of Email Marketing

11. The future of Email Marketing Cont.…..
●Improved One-to-one Digital messaging.
●More Security and higher standards of encryption and Spam filtering.
●Embracing of Email in IoT, e.g. a Fridge emails to tell you to buy Milk on your way
home.
●Follow customers patterns and send relevant email to subscribers.

12. Appendix Q&A

13. THANK YOU