We should want to read it
Should show your personality and passion (but not be too informal)
Write persuasively and use an active voice.
Presented by Chris Robinson from Boost Marketing at April members meeting
Money (staff time, travel, facilities)
Time (out of office, development time)
Its also really good to include appendices but don’t rely on judges reading this.
If you have things you want them to definitely see then include a small image of it in the body of the submission.
Judges tend to get submissions as PDF documents so we are stuck with the formatting you submit the document in.
Don’t just cut and paste the text in. Its true that people judge a book by the cover and inevitable that judges will find it hard to put aside poorly presented text.
You have a word count but not a space count
Use good formatting that suits the submission form
From other documents (so tone is different)
Embarrassing mistakes
Another view point
Comprehension