Speakers: Beth McEnery, Digital Marketing Mgr @ Gogo Business Aviation Louis McRae, Lead Solutions Consultant @ Marketo Teresa Fok, Product Marketing Manager @ Marketo

1. Visualize & Prove Impact with
Marketo Performance Insights
Teresa Fok, Product Marketing Manager, Marketo
Louis McRae, Lead Solutions Consultant, Marketo
Beth McEnery, Digital Marketing Manager, Gogo Business Aviation

2. What We’ll Cover Today
How to Change the Perception of Marketing With Business Metrics
Demonstration: Marketo Performance Insights (MPI)
Success Story: How Gogo Business Aviation Proves Impact With MPI

3.  Dark layouts are preferred
 Level 2 bullet
 Level 3 bullet
 Level 4 bullet
The Data Explosion

4. Email Web Social Mobile Ads
Expanding Customer Data Points

5. Say their biggest
concern is inability to
measure results
(Forrester)
Top area of CMO
spending
(Gartner)
#1 77%
Rank analytics as a
top weakness
(Forrester)
77%
The State Of B2B Marketing Analytics

6. Which Metrics Really Matter?
Metrics that tie marketing strategies and tactics
to the bottom line
REVENUEPIPELINE ROI

7. Getting The Insights You Need Is Painful
Manual
Spreadsheeting
Trained Data
Experts
Complex
Integrations

8. The Cost of Inefficiency
Loss of
Productivity
Failure to Defend
Budgets
Inaccurate
Decision Making

9. Imagine there’s an easier way….

10. Marketo Performance Insights
Measure marketing impact at your fingertips
Intuitive
Highly visual, pre-configured dashboards
Inclusive
Metrics and filters across all channels,
campaigns, and strategies
Integrated
Out-of-the-box without complex integrations

11. Drive Impact Across Your Team
Engagement
Which channels generate the
most new names?
Which campaigns are resonating
the most?
Pipeline & Revenue
How would a budget cut affect
pipeline?
Which tactics could fill my
revenue gap this quarter?
Business Strategies
How is our new ABM strategy
performing?
Which business segments
should we target?
PRACTITIONER MANAGER / DIRECTOR VP / CMO

12. Performance Insights Empowers You To
Save Time
Make Smarter
Decisions
Prove Impact

13. DEMO

14. Beth McEnery
Digital Marketing Manager
Gogo Business Aviation

17. DEMO