May 2015 TEAM Coalition Conference Call Minutes

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Minutes from TEAM Coalition May 21, 2015 Conference Call: Marketing Committee Focus
PARTICIPANTS
Kevin Bruder, IAVM
Shannon Vafiadou, MLS
Carl Mittleman, Aramark
Jordan Jiloty, NASCAR
Dan Klenetzky, NASCAR
Caitlin Oakley, Beer Institute
Russ Simons, Venue Solutions Group
Yenifer Fauche, MLB
Mary Wilfert, NCAA
Jerry Freed, Delaware North
Kathleen Petrones, Legends
Rebecca Spicer, NBWA
Gene Giron, MillerCoors
Diane Wagner, MillerCoors
Bill Bradley, Anheuser-Busch
Taylor Amerman, Brown-Forman
Marc Hindorff, Brown-Forman
Gus Kontopuls, Elite
Mary Mycka, SMA
Nick Ellinger, MADD
Alex Ozenberger, TEAM Coalition
Jill Pepper, TEAM Coalition
Jared Smalley, TEAM Coalition
Jessica Thurston, TEAM Coalition
Christy Verbosky, TEAM Coalition
GUESTS
Brian Walters, Centerplate
TEAM CONFERENCE CALL DIAL-IN INFORMATION:
Toll-free dial-in number (U.S. and Canada): (866) 505-4901
Conference code: 1264287901
2015 CONFERENCE CALL SCHEDULE:
Month Date/Time Focus
January Thursday, 1/15/2015 at 11 AM ET Training
February Thursday, 2/19/2015 at 11 AM ET Marketing
March Thursday, 3/19/2015 at 11 AM ET Membership
April Thursday, 4/16/2015 at 11 AM ET Training
May Thursday, 5/21/2015 at 11 AM ET Marketing
June Wednesday, 6/3/2015 Semi-annual membership meeting Louisville, KY
July Thursday, 7/16/2015 at 11 AM ET Membership
August Thursday, 8/20/2015 at 11 AM ET Training
September Thursday, 9/17/2015 at 11 AM ET Marketing
October Thursday, 10/15/2015 at 11 AM ET Membership
November Thursday, 11/19/2015 at 11 AM ET Training
December TBD Semi-annual membership meeting
Marketing Committee Agenda
 NCAA activities
o Alex will attend the NCAA Men’s College World Series in Omaha, NE this year from June 19 – 24
o Jill offered to be the NCAA partner for the National Championships for Lacrosse and Women’s
Softball
 NBA RHIR

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o 68,461 designated drivers for the 2014-2015 season, about 3,000 more designated drivers than
last season
o Designated Drivers for the Season from all NBA teams are being contacted and confirmed
o 4 teams remain in the playoffs. The Designated Drivers for the Season for the Golden State
Warriors, Houston Rockets, Cleveland Cavaliers and Atlanta Hawks will all have background
checks completed in preparation for identifying our Responsibility Has Its Rewards sweepstakes
Grand Prize winners. The Designated Drivers for the Season for the two teams competing in The
Finals 2015 will each receive a pair of tickets to a game of The Finals. TEAM will be at Game 1
and Game 3 of The Finals to recognize the winners.
o Top 5 teams for designated drivers:
 Dallas Mavericks – 9,488 designated drivers
 Oklahoma City Thunder – 8,200 designated drivers
 Houston Rockets – 7,374 designated drivers
 Sacramento Kings – 6,069 designated drivers
 San Antonio Spurs – 5,391 designated drivers
o Also noteworthy: The Pistons and Magic both broke 1,500 signups after having no active
program last year.
 NHL RHIR
o 112,510 DDs league wide – 1,000 more than last season
o Designated Drivers for the Season from all NHL teams are being contacted and confirmed
o Grand prize winner for the Responsibility Has Its Rewards sweepstakes will be a randomly
selected Designated Driver for the Season from a participating NHL team. The Grand Prize of the
RHIR sweepstakes is a trip for two to the 2016 NHL All-Star Game in Nashville, TN.
 NASCAR RHIR
o Auto Club Speedway – 3/22/2015; partnership with Budweiser; second time activating; first time
with an RHIR winner; 266 pledges to be responsible; click here to see photos from the activation
o Bristol Motor Speedway – 4/19/2015; second season activating; click here to see photos from
the activation
o Richmond International Raceway – 4/25/2015; partnership with Miller Lite; photo op with Brad
Keselowski with RHIR winner; 34 pledges during the very rainy pre-race hours; click here to see
the photos
o Talladega Super Speedway – 5/3/2015; partnership with Miller Lite; 65 pledges; click here to see
the photos
 MLS RHIR
o 50% of clubs have provided their March and April designated driver numbers, for a total of over
5,100 designated drivers league wide
o Recent Cascadia Responsibility Challenge Rivalry Matches
 Vancouver Whitecaps FC hosted Portland on 3/28/2015
 Seattle Sounders FC hosted Portland on 4/26/2015 – click to see photos
 Portland Timbers hosted Vancouver on 5/2/2015 – click to see photos
 Vancouver Whitecaps FC hosted Seattle on 5/16/2015 – click to see photos
o Houston Dynamo hosted FC Dallas in a Budweiser Good Sport Designated Driver Challenge
Rivalry Game on 5/1/2015 – click to see photos
o Responsibility Cup is new this year; league-wide competition similar to NFL Responsibility Bowl

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o Victory celebrations for Designated Driver Challenge and Cascadia Responsibility Challenge
winners
 New England Revolution
 Philadelphia Union
 Houston Dynamo
 Seattle Sounders FC
 MLB RHIR
o Budweiser Good Sport Designated Driver Challenges remain the same as we had last season
o Recent victory celebrations for 2014 winners
 Pittsburgh Pirates
 Kansas City Royals
 Chicago Cubs
 Minnesota Twins
o Nationals monthly DD activations with Miller Lite continue this season as well
 April 17th activation
o Budweiser Good Sport Designated Driver Challenge Rivalry Series
 Los Angeles Dodgers host San Francisco Giants
 Texas Rangers host Kansas City Royals
 Philadelphia Phillies host Pittsburgh Pirates
 NFL Activities
o Bud Light Good Sport Designated Driver Challenge victory celebrations with Seahawks and
Falcons
o Buffalo Bills Responsibility Bowl win was celebrated with their season ticket holders and a
random selection of designated drivers at a special preseason event in early May. More details
will be shared on May conference call.
 Alcohol Responsibility Month plan for 2016 – more about this at the June membership meeting!
General Coalition Agenda
 Training Committee Update
o FYTD IDP attendance
Date Location
New
Trainers Recerts Total
October 20-21 Belmont Park Long Island, NY 10 5 15
November 4-5 AT&T Stadium Arlington, TX 26 3 29
November 12-13 O.co Coliseum 17 5 22
November 18-19 Heinz Field 17 5 22
January 6-7 Great American Ball Park Cincinnati, OH 5 12 17
January 13-14 Tropicana Field St. Petersburg, FL 9 3 12
January 21-22 Ovations GM meeting Tampa, FL 2 4 6
February 5-6 Petco Park San Diego, CA 11 6 17
February 10-11 Coors Field Denver, CO 16 8 24
February 19-20 Angel Stadium Anaheim, CA (Live Nation) 12 3 15
February 25-26 Fenway Park Boston, MA 19 5 24
March 3-4 AT&T Stadium Arlington, TX (Live Nation) 20 3 23

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March 6-7 Yankee Stadium Bronx, NY (Live Nation) 19 3 22
March 11-12 U.S. Cellular Field Chicago, IL 20 4 24
March 18-19 Edward Jones Dome St. Louis, MO 5 5 10
April 15 Jiffy Lube Live Bristow, VA 13 0 13
April 23 LP Field Nashville, TN 3 0 3
April 29 Ralph Wilson Stadium Buffalo, NY 12 1 13
May 6-7 PPL Park Chester, PA 9 5 14
Total Year To Date 245 80 325
FY 2014 Totals 218 94 312
o IDPs scheduled
 June 15-16 Rose Bowl Pasadena, CA
 June 17-18 Ford Field Detroit, MI
o Online trainer recertifications = 66; FY2014 = 78
o Trainer certification and recertification total revenue = $119,450
 IDP revenue = $109,650
 Online recert revenue = $9,800
o Manuals sold update:
 52,186 through mid-May 21; FY2014 end of May = 43,159
 $579,000 in revenue
 $42,746 COGS
o Introductory video update:
 Shot videos for MLS and HEINEKEN USA on 5/20 at TEAM offices
 Still waiting to shoot video of Legends representative
 Hope to have a draft of the new video ready to share at the June membership
meeting
 Membership Committee
o CFL
Team Stadium Concessionaire Beer Partner
BC Lions (Vancouver) BC Place Centerplate Budweiser/Labatt
Calgary Stampeders McMahon Stadium In-house Molson
Edmonton Eskimos Commonwealth Stadium Western Food Services Molson
Hamilton Tiger-Cats Tim Hortons Field Levy Restaurants Coors Light
Montreal Alouettes Percival Molson Stadium Compass Group Budweiser/Labatt
Ottawa Redblacks TD Place Levy Restaurants Budweiser/Labatt
Saskatchewan Roughriders Mosaic Stadium at Taylor Field Aramark Molson
Toronto Argonauts Rogers Centre Aramark Budweiser/Labatt
Winnipeg Blue Bombers Investors Group Field Ovations Budweiser/Labatt
 Our main contact is Curt Emerson, Director of Events & Production
 Jill proposed a graduated membership dues program for the CFL to join TEAM
Coalition
 Year 1: CFL pays $5,000 membership dues
 Year 2: CFL pays $7,500 membership dues
 Year 3 and beyond: CFL pays $10,000 membership dues until the league
expands to 20 or more teams

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o USL (soccer league affiliated with MLS; basically the minor league for MLS)
 Jill and Allison had a great discussion with David Wagner, Vice President,
Competition & Operations for USL
 David invited TEAM to present at the USL league operations meeting in Tulsa,
OK from November 9 – 12, 2015
 24 teams, many are directly affiliated with MLS clubs and several play in the
same stadium as their MLS affiliate
Team Stadium Capacity Alcohol Sponsors
Arizona United SC Scottsdale Stadium 12,000 Four Peaks Brewing Co
Austin Aztex House Park 6,000 Shiner
Charleston Battery Blackbaud Stadium 5,100 Sierra Nevada, Magners, Warsteiner
Charlotte Independence Memorial Stadium 21,000
Colorado Springs Switchbacks FC Sand Creek Stadium 3,500 Heinekin
FC Montreal Stade Claude-Robillard 8,000
Harrisburg City Islanders Skyline Sports Complex 4,000
LA Galaxy II
Stub Hub Center 27,000
Stub Hub Center Track Stadium 2,000
Louisville City FC Louisville Slugger Field 13,131 El Jimador
New York
Red Bull Arena 20,000
Columbia University 3,500
Orange County Blues FC Anteater Stadium 2,500
OKC Energy FC Taft Stadium 7,500 Budweiser, Anthem Brewing Co
Pittsburgh Riverhounds Highmark Stadium 4,000
Portland Timbers FC 2 Merlo Field 4,892
Real Monarch SLC Rio Tinto Stadium 20,213
Richmond Kickers City Stadium 22,000
Rochester Rhinos Sahlen's Stadium 13,768
Sacramento Republic FC Bonney Field 11,242 Heinekin
Seattle Sounders FC 2 Starfire Sports Complex 4,500
Saint Louis FC St. Louis Soccer Park 5,500 Budweiser
Toronto FC II OSA Stadium 3,500
Tulsa Roughnecks FC ONEOK Field 7,833 Modelo
Vancouver Whitecaps FC II Thunderbird Stadium 3,500 El Jimador
Wilmington Hammerheads Legion Stadium 6,000
o Centerplate: Brian Walters was on the call; Brian is looking to attend a TEAM training to
compare the program to TIPS
o Constellation: continued conversations with Suzanne McGovern