2. â Gen Z (Zoomers) is the generation
after the millennials, ages ranges from
11-24 and years from 1997-2010.
â They grew up on the internet and
social media just like millennials, but
Gen Z also grew up metaverse
(Minecraft, Roblox)
What is Gen Z?
4. Gen Z displays the following consumer
behavior:
1. They tend to be âinformed consumersâ, and will often
research and weigh up options before making a buying
decision
2. They tend to be much less attached to specific brands,
instead preferring to shop around for the best deal
3. They place high importance on brand ethics and corporate
responsibility, even more so than Millennials
5. Gen Z displays the following consumer
behavior:
4. Out of all the generations, theyâre the most likely to shop via
social media
5. Likely to trust influencers on social media with high followers
6. Digital Natives, familiar with digital and mobile technology
7. Value quality, price & practicality-- cautious and price-
conscious consumers
6. GEN Z AS CONSUMERS
1. Importance to value, quality, and ethical
practices
2. They are influenced by product choice,
availability and convenience in choosing a
shopping channel
3. Influenced by influencers and social media
4. Not loyal buyers
7. Shopping habits of the Generation
Z
Demands sustainable shopping.
Social media plays a big role.
Mobile payments.
8. ï¶ A manual merchandising approach wonât do it.
ï¶ Catching e-commerce trends
Meet Gen Zâs expectations with
the help of automated online
merchandising.