Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social media & government - an example / Web Directions South 2007
1. social media & government: an example
sebastian chan
manager, web services
powerhouse museum
sydney, australia
webdirections south
september 27, 2007
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 1
13. • more usable
services
• the value of being
citizen-centric
• emergent cross-
government value
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 13
14. • a real world
example
• what we did
• what we learnt
• recommendations
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 14
15. citizens are diverse
(why are do so many government websites look the same?)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 15
16. we owe them a
better experience
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 16
17. we might learn
something from
users too . . .
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 17
18. how popular are
government websites?
2% of sites viewed by Australians
up to around 6% including all health and education
(Hitwise Australia, Aug 2007)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 18
19. SITE % of category
Bureau of Meteorology 17.38%
Australian Taxation Office 3.70%
Centrelink 2.25%
Australian JobSearch 2.12%
ATO- Tax Agent Portal 1.51%
Roads and Traffic Authority, NSW 1.47%
Dept of Immigration & Multicultural 1.20%
& Indigenous Affairs
ourbrisbane.com 1.15%
NOAA National Weather Service 1.10%
Medicare Australia 1.10%
NSW Lotteries 0.92%
CityRail 0.89%
ASIC 0.86%
NSW Transport Infoline 0.73%
ABN Lookup 0.70%
(Hitwise Australia, Aug 2007)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 19
32. offers print
resolution downloads
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 32
33. phase two - classification
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 33
34. no existing taxonomy
or classification at the
swatch level
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 34
35. invites users to ‘describe’ the swatch with simple
facetted tagging (patterns, colours, mood)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 35
36. invisible tagging
no feedback, no
incentive
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 36
37. 10,000 users
gigabytes of downloads
monthly
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 37
38. what did we learn?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 38
39. users will tag even with
no incentives
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 39
40. tags will be of
average quality even
with no feedback
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 40
41. users can be
motivated to help
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 41
42. so how could this be
applied to something
bigger?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 42
43. like all agencies we had
corporate databases on
our website
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 43
51. also applies to websites
and user interfaces
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 51
52. we had another
problem
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 52
53. the public is generally
unaware of musuem
collections
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 53
54. 84% begin an
information search with
a search engine
(online computer library center
‘perceptions’ report 2005)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 54
55. Powerhouse
collection search 1.0
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 55
56. target audience - experts
focus - accuracy
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 56
57. searchable only on the
museum’s own website
(deep web)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 57
63. but does it need to be
this way?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 63
64. the library
“i didn’t realise there was also a book about that”
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 64
65. the supermarket
“what else do i want”
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 65
66. powerhouse’s new open
storage facility
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 66
67. these can all be
browsed
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 67
68. Powerhouse
collection search 2.0
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 68
74. target audience - non experts
focus - simplicity and
serendipity
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 74
75. accessible where the
people are already
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 75
76. where students and
teachers look first
“in the flow”
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 76
78. emphasis on results,
recommendations, filtering
to obtain accuracy
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 78
79. 63% of Powerhouse
Museum traffic
(Dec 2006)
355,000 visits
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 79
80. these are new users,
new audiences
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 80
81. now 17 million object
records viewed since
June 2006
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 81
82. ~50,000 object records
viewed daily
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 82
83. interest is very broad
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 83
84. 95% of all available
objects visited at least
once in first ten weeks
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 84
85. most popular object
viewed only
28,000 times
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 85
90. it has never been on
public display
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 90
91. how does it work?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 91
92. four key features to
enhance serendipity
and ‘browsability’
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 92
93. two are organisationally
generated, two are user
contributed
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 93
94. object name and
type taxonomies
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 94
95. applied to ~90% of
collection
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 95
96. by trained registrars
and curators
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 96
110. for discovery
not descriptive purposes
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 110
111. used in many different ways
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 111
112. black
green
vase
blue
chinese
value
gold
white aboriginal
most common tags australia
price
silver
wood
japanese
glass
olympics
fish
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 112
113. search tracking
‘implicit tagging’
(frictionless serendipity)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 113
117. high volume of searches
eliminates ‘false drop’
errors over time
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 117
118. this year there have
been 7.1 million
on site searches
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 118
119. ~64,775 unique
search phrases
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 119
120. all users contribute data
anonymously
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 120
121. manufacturing
cricket
tennis
trophies football
bats
search relationships
alistair morrison
sarawak
hedda morrison
peking china
netsuke
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 121
122. what are we learning
about our audience?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 122
123. there are lots of them
and they now look at
multiple objects
in a visit
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 123
124. Collection visits Total site visits Objects viewed
2,000,000
1,500,000
1,000,000
before launch
500,000
0
May 2006 Dec 2006 August 2007
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 124
125. what they look at
how users search
how they describe it
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 125
126. bridging the
‘semantic gap’
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 126
130. last 90 days for search phrase “australian design”
1,500
1,350
sydney design 07 promo starts sydney design 07
1,200
1,050
900
750
600
450
300
150
0
90 days ago yesterday
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 130
131. how are users
responding?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 131
132. telling us more about
our collections
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 132
138. renewed focus on the
collection
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 138
139. significant increase in
public enquiries
roughly 300% increase
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 139
140. changed nature of
public enquiries
new users come with different understandings and
ideas about ‘what you do’
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 140
141. what are we working
on next?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 141
142. more reuse of content
and syndication
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 142
159. prototype to solve an
existing problem
This gets necessary organisation buy-in
and proof-of-concept
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 159
160. expect to have to work
outside your existing CMS
Or you’ll pay through the nose
and it still won’t be flexible enough
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 160
161. build internal capacity
It really helps if you haven’t outsourced everything
You will be needing internal developers
once the users arrive
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 161
162. launch early
Once you have a stable enough beta, go live.
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 162
163. be prepared for
surprises
Your existing users will be joined by a lot of others
who will behave differently
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 163
164. overuse
underuse
different uses
Be prepared to scrap and refocus if your new
users don’t use certain features
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 164
165. your data may have
a different external
use value
Maybe the community can better visualise your data?
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 165
166. scalability
Be prepared
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 166
167. oh and one more
thing . . .
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 167
169. experimental project
(and a demand driven encyclopaedia of NSW)
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 169
170. cross goverment
data mashups
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 170
171. Powerhouse
Museum
State Library of NSW
trialled across Arts
portfolio first
Australian
Art Gallery of NSW
Museum
Historic Houses Trust
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 171
172. open APIs
what do we need?
data feeds
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 172
173. About NSW may act as
a feed repository for
developers
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 173
175. sebastian chan
manager, web services
powerhouse museum
sydney, australia
sebc@phm.gov.au
Fresh + New blog
THANK YOU. www.powerhousemuseum.com/dmsblog
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 175