social media & government: an example
                        sebastian chan
                        manager, web services...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   2
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   3
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   4
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   5
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   6
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   7
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   8
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   9
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   10
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   11
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   12
• more usable
       services
                                                                              •        the v...
• a real world
       example

                                                                              • what we did...
citizens are diverse
                   (why are do so many government websites look the same?)
sebastian chan, powerhouse...
we owe them a
                                better experience


sebastian chan, powerhouse museum, september 2007 - www....
we might learn
                                         something from
                                           users to...
how popular are
                government websites?

2% of sites viewed by Australians
   up to around 6% including all h...
SITE                                     % of category
                   Bureau of Meteorology                           ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   20
a case study
            semi social search + tagging + core data




sebastian chan, powerhouse museum, september 2007 - ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   22
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   23
an early experiment


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   24
Electronic Swatchbook
www.powerhousemuseum.com/electronicswatchbook




sebastian chan, powerhouse museum, september 2007 ...
swatchbooks used by
            designers and students


sebastian chan, powerhouse museum, september 2007 - www.powerhous...
phase one - digitisation


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   27
catalogued as books




                                                                                        used as ‘p...
or as parts of pages
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   29
out of copyright
                all now public domain


sebastian chan, powerhouse museum, september 2007 - www.powerhous...
launched May 2005
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   31
offers print
                 resolution downloads


sebastian chan, powerhouse museum, september 2007 - www.powerhousemus...
phase two - classification


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   33
no existing taxonomy
                or classification at the
                     swatch level

sebastian chan, powerhouse...
invites users to ‘describe’ the swatch with simple
                                                                  facet...
invisible tagging
                                          no feedback, no
                                              ...
10,000 users
           gigabytes of downloads
                   monthly

sebastian chan, powerhouse museum, september 20...
what did we learn?


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   38
users will tag even with
                 no incentives


sebastian chan, powerhouse museum, september 2007 - www.powerhou...
tags will be of
                        average quality even
                         with no feedback

sebastian chan, po...
users can be
                                 motivated to help


sebastian chan, powerhouse museum, september 2007 - www....
so how could this be
                    applied to something
                           bigger?

sebastian chan, powerhou...
like all agencies we had
         corporate databases on
                our website

sebastian chan, powerhouse museum, s...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   44
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   45
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   46
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   47
like most they
                   were hard to use
                 and made for experts

sebastian chan, powerhouse museu...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   49
‘threshold fear’


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   50
also applies to websites
                                      and user interfaces



sebastian chan, powerhouse museum, s...
we had another
                                            problem


sebastian chan, powerhouse museum, september 2007 - w...
the public is generally
                   unaware of musuem
                       collections

sebastian chan, powerhous...
84% begin an
        information search with
             a search engine
                                                ...
Powerhouse
                     collection search 1.0


sebastian chan, powerhouse museum, september 2007 - www.powerhouse...
target audience - experts
                                  focus - accuracy



sebastian chan, powerhouse museum, septemb...
searchable only on the
                                    museum’s own website
                                         (...
“advanced search”




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   58
one small problem




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   59
there aren’t very many experts




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   60
8% of Powerhouse
                                                  Museum traffic
                                         ...
difficult to browse




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   62
but does it need to be
                    this way?


sebastian chan, powerhouse museum, september 2007 - www.powerhousem...
the library
                                      “i didn’t realise there was also a book about that”




sebastian chan, ...
the supermarket
                                                                             “what else do i want”




seb...
powerhouse’s new open
                                    storage facility




sebastian chan, powerhouse museum, septembe...
these can all be
                                                              browsed



sebastian chan, powerhouse museu...
Powerhouse
                     collection search 2.0


sebastian chan, powerhouse museum, september 2007 - www.powerhouse...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   69
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   70
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   71
represents ~70% of
                                    active collection online



sebastian chan, powerhouse museum, sept...
built entirely in-house




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   73
target audience - non experts
                    focus - simplicity and
                         serendipity



sebastian...
accessible where the
                                            people are already



sebastian chan, powerhouse museum, ...
where students and
                                              teachers look first
                                      ...
“simple search”




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   77
emphasis on results,
                         recommendations, filtering
                             to obtain accuracy


...
63% of Powerhouse
                                                Museum traffic
                                          ...
these are new users,
                                               new audiences



sebastian chan, powerhouse museum, se...
now 17 million object
                                        records viewed since
                                       ...
~50,000 object records
                                        viewed daily



sebastian chan, powerhouse museum, septembe...
interest is very broad




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   83
95% of all available
                                     objects visited at least
                                     on...
most popular object
                                               viewed only
                                           ...
32nd place




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   86
223rd place




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   87
4th place




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   88
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   89
it has never been on
                                                public display



sebastian chan, powerhouse museum, ...
how does it work?


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   91
four key features to
                                              enhance serendipity
                                   ...
two are organisationally
                                  generated, two are user
                                       ...
object name and
                                    type taxonomies


sebastian chan, powerhouse museum, september 2007 - ...
applied to ~90% of
                                                      collection



sebastian chan, powerhouse museum, ...
by trained registrars
                                                 and curators



sebastian chan, powerhouse museum, ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   97
subject taxonomy


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   98
applied to objects
                                       catalogued since 2000



sebastian chan, powerhouse museum, sept...
by trained registrars
                                                 and curators



sebastian chan, powerhouse museum, ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   101
user keywords/tags
                                                                       folksonomy
                     ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   103
tagging is anonymous




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   104
there are no explicit
                                         incentives for taggers



sebastian chan, powerhouse museum...
tags are passed through
                                     a ‘badwords’ filter



sebastian chan, powerhouse museum, sept...
7,296 user tags
                                      4,934 unique tags
                                    added to 4,032...
tags complement
                                                      existing rich text
                                 ...
and formal taxonomies




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   109
for discovery
                             not descriptive purposes



sebastian chan, powerhouse museum, september 2007 -...
used in many different ways




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   111
black
                                                                              green
                                ...
search tracking
                                       ‘implicit tagging’
                                                ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   114
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   115
aggregated synonyms




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   116
high volume of searches
                                  eliminates ‘false drop’
                                     err...
this year there have
                                                been 7.1 million
                                    ...
~64,775 unique
                                                           search phrases



sebastian chan, powerhouse mus...
all users contribute data
                                       anonymously



sebastian chan, powerhouse museum, septemb...
manufacturing

             cricket
                                                           tennis

trophies           ...
what are we learning
                    about our audience?


sebastian chan, powerhouse museum, september 2007 - www.pow...
there are lots of them
                                       and they now look at
                                       ...
Collection visits                  Total site visits   Objects viewed



                     2,000,000




              ...
what they look at

                                                     how users search

                                ...
bridging the
                                                                ‘semantic gap’



sebastian chan, powerhouse ...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   127
fashion
                                                                                       japanese fashion
          ...
search trends




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   129
last 90 days for search phrase “australian design”
1,500


1,350

                                                        ...
how are users
                                                 responding?


sebastian chan, powerhouse museum, september ...
telling us more about
                      our collections


sebastian chan, powerhouse museum, september 2007 - www.powe...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   133
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   134
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   135
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   136
organisational effects?


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   137
renewed focus on the
                     collection


sebastian chan, powerhouse museum, september 2007 - www.powerhousem...
significant increase in
                      public enquiries
                                                            ...
changed nature of
                                 public enquiries
  new users come with different understandings and
   ...
what are we working
                         on next?


sebastian chan, powerhouse museum, september 2007 - www.powerhouse...
more reuse of content
               and syndication


sebastian chan, powerhouse museum, september 2007 - www.powerhousem...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   143
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   144
becoming location
                                aware & mobile


sebastian chan, powerhouse museum, september 2007 - www...
inspiration from the
                            library world


sebastian chan, powerhouse museum, september 2007 - www.p...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   147
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   148
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   149
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   150
“emergent value”


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   151
new visualisations
                             ‘experiencing’ data


sebastian chan, powerhouse museum, september 2007 - ...
timeline



                                                                                       ‘popularity’




sebast...
APIs and feeds
                  more than just Opensearch which we have




sebastian chan, powerhouse museum, september ...
search relationship
                                visualisations


sebastian chan, powerhouse museum, september 2007 - w...
sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   156
ramping up
                                             the social layer


sebastian chan, powerhouse museum, september 20...
lessons learned?


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   158
prototype to solve an
                    existing problem
                         This gets necessary organisation buy-i...
expect to have to work
outside your existing CMS
                                     Or you’ll pay through the nose
     ...
build internal capacity
   It really helps if you haven’t outsourced everything
         You will be needing internal deve...
launch early
               Once you have a stable enough beta, go live.




sebastian chan, powerhouse museum, september ...
be prepared for
                                            surprises
 Your existing users will be joined by a lot of othe...
overuse
                                                     underuse
                                                   d...
your data may have
                           a different external
                                 use value
Maybe the co...
scalability
                                                                                 Be prepared




sebastian cha...
oh and one more
                                      thing . . .


sebastian chan, powerhouse museum, september 2007 - ww...
About NSW?


sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog   168
experimental project
           (and a demand driven encyclopaedia of NSW)




sebastian chan, powerhouse museum, septembe...
cross goverment
                                       data mashups


sebastian chan, powerhouse museum, september 2007 - ...
Powerhouse
  Museum
                                                                      State Library of NSW


         ...
open APIs

                               what do we need?

                                                              ...
About NSW may act as
          a feed repository for
               developers

sebastian chan, powerhouse museum, septemb...
more?




sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog           174
sebastian chan
                                                                                                manager, we...
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Social media & government - an example / Web Directions South 2007

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Talk presented at Web Directions South 2007 by Sebastian Chan, Powerhouse Museum.

http://www.powerhousemuseum.com/dmsblog/

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  • I loved this presso Sebastian. One of my favorites, it's great to see people in government being more proactive and visible in promoting the benefits of understanding thier customers and collaborating with them. I reckon anyone who missed this talk at the conference should have a good look at this one (esp. when the slidecast comes along).
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Social media & government - an example / Web Directions South 2007

  1. social media & government: an example sebastian chan manager, web services powerhouse museum sydney, australia webdirections south september 27, 2007 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 1
  2. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 2
  3. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 3
  4. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 4
  5. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 5
  6. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 6
  7. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 7
  8. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 8
  9. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 9
  10. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 10
  11. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 11
  12. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 12
  13. • more usable services • the value of being citizen-centric • emergent cross- government value sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 13
  14. • a real world example • what we did • what we learnt • recommendations sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 14
  15. citizens are diverse (why are do so many government websites look the same?) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 15
  16. we owe them a better experience sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 16
  17. we might learn something from users too . . . sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 17
  18. how popular are government websites? 2% of sites viewed by Australians up to around 6% including all health and education (Hitwise Australia, Aug 2007) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 18
  19. SITE % of category Bureau of Meteorology 17.38% Australian Taxation Office 3.70% Centrelink 2.25% Australian JobSearch 2.12% ATO- Tax Agent Portal 1.51% Roads and Traffic Authority, NSW 1.47% Dept of Immigration & Multicultural 1.20% & Indigenous Affairs ourbrisbane.com 1.15% NOAA National Weather Service 1.10% Medicare Australia 1.10% NSW Lotteries 0.92% CityRail 0.89% ASIC 0.86% NSW Transport Infoline 0.73% ABN Lookup 0.70% (Hitwise Australia, Aug 2007) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 19
  20. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 20
  21. a case study semi social search + tagging + core data sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 21
  22. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 22
  23. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 23
  24. an early experiment sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 24
  25. Electronic Swatchbook www.powerhousemuseum.com/electronicswatchbook sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 25
  26. swatchbooks used by designers and students sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 26
  27. phase one - digitisation sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 27
  28. catalogued as books used as ‘pages’ sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 28
  29. or as parts of pages sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 29
  30. out of copyright all now public domain sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 30
  31. launched May 2005 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 31
  32. offers print resolution downloads sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 32
  33. phase two - classification sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 33
  34. no existing taxonomy or classification at the swatch level sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 34
  35. invites users to ‘describe’ the swatch with simple facetted tagging (patterns, colours, mood) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 35
  36. invisible tagging no feedback, no incentive sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 36
  37. 10,000 users gigabytes of downloads monthly sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 37
  38. what did we learn? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 38
  39. users will tag even with no incentives sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 39
  40. tags will be of average quality even with no feedback sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 40
  41. users can be motivated to help sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 41
  42. so how could this be applied to something bigger? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 42
  43. like all agencies we had corporate databases on our website sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 43
  44. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 44
  45. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 45
  46. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 46
  47. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 47
  48. like most they were hard to use and made for experts sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 48
  49. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 49
  50. ‘threshold fear’ sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 50
  51. also applies to websites and user interfaces sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 51
  52. we had another problem sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 52
  53. the public is generally unaware of musuem collections sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 53
  54. 84% begin an information search with a search engine (online computer library center ‘perceptions’ report 2005) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 54
  55. Powerhouse collection search 1.0 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 55
  56. target audience - experts focus - accuracy sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 56
  57. searchable only on the museum’s own website (deep web) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 57
  58. “advanced search” sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 58
  59. one small problem sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 59
  60. there aren’t very many experts sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 60
  61. 8% of Powerhouse Museum traffic (May 2006) 17,000 visits sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 61
  62. difficult to browse sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 62
  63. but does it need to be this way? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 63
  64. the library “i didn’t realise there was also a book about that” sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 64
  65. the supermarket “what else do i want” sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 65
  66. powerhouse’s new open storage facility sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 66
  67. these can all be browsed sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 67
  68. Powerhouse collection search 2.0 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 68
  69. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 69
  70. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 70
  71. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 71
  72. represents ~70% of active collection online sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 72
  73. built entirely in-house sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 73
  74. target audience - non experts focus - simplicity and serendipity sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 74
  75. accessible where the people are already sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 75
  76. where students and teachers look first “in the flow” sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 76
  77. “simple search” sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 77
  78. emphasis on results, recommendations, filtering to obtain accuracy sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 78
  79. 63% of Powerhouse Museum traffic (Dec 2006) 355,000 visits sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 79
  80. these are new users, new audiences sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 80
  81. now 17 million object records viewed since June 2006 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 81
  82. ~50,000 object records viewed daily sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 82
  83. interest is very broad sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 83
  84. 95% of all available objects visited at least once in first ten weeks sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 84
  85. most popular object viewed only 28,000 times sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 85
  86. 32nd place sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 86
  87. 223rd place sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 87
  88. 4th place sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 88
  89. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 89
  90. it has never been on public display sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 90
  91. how does it work? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 91
  92. four key features to enhance serendipity and ‘browsability’ sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 92
  93. two are organisationally generated, two are user contributed sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 93
  94. object name and type taxonomies sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 94
  95. applied to ~90% of collection sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 95
  96. by trained registrars and curators sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 96
  97. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 97
  98. subject taxonomy sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 98
  99. applied to objects catalogued since 2000 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 99
  100. by trained registrars and curators sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 100
  101. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 101
  102. user keywords/tags folksonomy (augmented serendipity) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 102
  103. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 103
  104. tagging is anonymous sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 104
  105. there are no explicit incentives for taggers sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 105
  106. tags are passed through a ‘badwords’ filter sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 106
  107. 7,296 user tags 4,934 unique tags added to 4,032 objects 318 archived/deleted sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 107
  108. tags complement existing rich text records sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 108
  109. and formal taxonomies sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 109
  110. for discovery not descriptive purposes sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 110
  111. used in many different ways sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 111
  112. black green vase blue chinese value gold white aboriginal most common tags australia price silver wood japanese glass olympics fish sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 112
  113. search tracking ‘implicit tagging’ (frictionless serendipity) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 113
  114. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 114
  115. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 115
  116. aggregated synonyms sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 116
  117. high volume of searches eliminates ‘false drop’ errors over time sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 117
  118. this year there have been 7.1 million on site searches sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 118
  119. ~64,775 unique search phrases sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 119
  120. all users contribute data anonymously sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 120
  121. manufacturing cricket tennis trophies football bats search relationships alistair morrison sarawak hedda morrison peking china netsuke sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 121
  122. what are we learning about our audience? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 122
  123. there are lots of them and they now look at multiple objects in a visit sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 123
  124. Collection visits Total site visits Objects viewed 2,000,000 1,500,000 1,000,000 before launch 500,000 0 May 2006 Dec 2006 August 2007 sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 124
  125. what they look at how users search how they describe it sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 125
  126. bridging the ‘semantic gap’ sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 126
  127. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 127
  128. fashion japanese fashion clothing anime pop art sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 128
  129. search trends sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 129
  130. last 90 days for search phrase “australian design” 1,500 1,350 sydney design 07 promo starts sydney design 07 1,200 1,050 900 750 600 450 300 150 0 90 days ago yesterday sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 130
  131. how are users responding? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 131
  132. telling us more about our collections sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 132
  133. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 133
  134. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 134
  135. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 135
  136. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 136
  137. organisational effects? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 137
  138. renewed focus on the collection sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 138
  139. significant increase in public enquiries roughly 300% increase sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 139
  140. changed nature of public enquiries new users come with different understandings and ideas about ‘what you do’ sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 140
  141. what are we working on next? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 141
  142. more reuse of content and syndication sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 142
  143. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 143
  144. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 144
  145. becoming location aware & mobile sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 145
  146. inspiration from the library world sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 146
  147. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 147
  148. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 148
  149. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 149
  150. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 150
  151. “emergent value” sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 151
  152. new visualisations ‘experiencing’ data sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 152
  153. timeline ‘popularity’ sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 153
  154. APIs and feeds more than just Opensearch which we have sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 154
  155. search relationship visualisations sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 155
  156. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 156
  157. ramping up the social layer sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 157
  158. lessons learned? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 158
  159. prototype to solve an existing problem This gets necessary organisation buy-in and proof-of-concept sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 159
  160. expect to have to work outside your existing CMS Or you’ll pay through the nose and it still won’t be flexible enough sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 160
  161. build internal capacity It really helps if you haven’t outsourced everything You will be needing internal developers once the users arrive sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 161
  162. launch early Once you have a stable enough beta, go live. sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 162
  163. be prepared for surprises Your existing users will be joined by a lot of others who will behave differently sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 163
  164. overuse underuse different uses Be prepared to scrap and refocus if your new users don’t use certain features sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 164
  165. your data may have a different external use value Maybe the community can better visualise your data? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 165
  166. scalability Be prepared sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 166
  167. oh and one more thing . . . sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 167
  168. About NSW? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 168
  169. experimental project (and a demand driven encyclopaedia of NSW) sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 169
  170. cross goverment data mashups sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 170
  171. Powerhouse Museum State Library of NSW trialled across Arts portfolio first Australian Art Gallery of NSW Museum Historic Houses Trust sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 171
  172. open APIs what do we need? data feeds sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 172
  173. About NSW may act as a feed repository for developers sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 173
  174. more? sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 174
  175. sebastian chan manager, web services powerhouse museum sydney, australia sebc@phm.gov.au Fresh + New blog THANK YOU. www.powerhousemuseum.com/dmsblog sebastian chan, powerhouse museum, september 2007 - www.powerhousemuseum.com/dmsblog 175

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