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@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
SDGC15
Trends in policy and
service design
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Agile procurement
Specialised design support
Strategic investment
Training for service design
Design for policy making
Design in innovation programmes
Design & research get closer
Rewrite the job spec
Government as SD agency
Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
SPIDER
Recommendations for
the public sector
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Make it organisational policy
Use it to realise ideas
Recruit design managers with experience of it
Use it for co-creation
Use it to develop strategy
Use it to stimulate social enterprise
Build capacity to do it for yourself
Use agile procurement to buy the right outcomes
Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
DMI
Trends in Design and
Government in Europe
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Put down your post-it
notes and scale up your
project ambitions
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Fad...
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
2005
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Has the debate kept up?
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Fear of stagnation
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
To discuss...
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
“The UK is the heart of
service design in EMEA.”
Forrester Research 2013 | Service Design Agency Overview, 2013
https://www.forrester.com/report/The+State+Of+Service+Design+2013/-/E-RES108541?objectid=RES108541
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Not ahead for long
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK
50.5%
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
HTTP://WWW.BLOOMBERG.COM/NEWS/ARTICLES/2016-01-28/CHINA-TRUMPETS-ITS-SERVICE-ECONOMY
1985 2015
Services
Agriculture
Construction and
manufacturing
0
35t
70t
GDP in Yuan
50.5%
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
UK Service Design Brand
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Role for government
& agencies
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Role for agencies
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
So, what do we do?
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Shift mindset by 3 years
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Role for agencies
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
3 things
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
1: New Tech & Big Data
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
2: UK SD as export
product
(government and agency)
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Shared ownership of
IP in joint venture
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
3: Education
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK
1: UK SD as export product
2: Education
3: New Tech & Big Data
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Put down your post-it
notes and scale up your
project ambitions
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Thank you
pthurston@pdronline.co.uk
www.pdronline.co.uk
@pdr_online

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Service Design Network UK Conference - Paul Thurston PDR_sdnuk16_v4

  • 1. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  • 2. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  • 3. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK SDGC15 Trends in policy and service design PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 4. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Agile procurement Specialised design support Strategic investment Training for service design Design for policy making Design in innovation programmes Design & research get closer Rewrite the job spec Government as SD agency Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 5. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK SPIDER Recommendations for the public sector PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 6. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Make it organisational policy Use it to realise ideas Recruit design managers with experience of it Use it for co-creation Use it to develop strategy Use it to stimulate social enterprise Build capacity to do it for yourself Use agile procurement to buy the right outcomes Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 7. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK DMI Trends in Design and Government in Europe PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 8. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  • 9. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Put down your post-it notes and scale up your project ambitions
  • 10. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Fad...
  • 11. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 2005
  • 12. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 2016
  • 13. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Has the debate kept up?
  • 14. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Fear of stagnation
  • 15. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK To discuss...
  • 16. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK “The UK is the heart of service design in EMEA.” Forrester Research 2013 | Service Design Agency Overview, 2013 https://www.forrester.com/report/The+State+Of+Service+Design+2013/-/E-RES108541?objectid=RES108541
  • 17. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Not ahead for long
  • 18. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  • 19. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK 50.5%
  • 20. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK HTTP://WWW.BLOOMBERG.COM/NEWS/ARTICLES/2016-01-28/CHINA-TRUMPETS-ITS-SERVICE-ECONOMY 1985 2015 Services Agriculture Construction and manufacturing 0 35t 70t GDP in Yuan 50.5%
  • 21. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 22. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK UK Service Design Brand
  • 23. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for government & agencies
  • 24. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for agencies PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 So, what do we do?
  • 25. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Shift mindset by 3 years
  • 26. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for agencies PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 3 things
  • 27. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 1: New Tech & Big Data PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 28. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 29. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 2: UK SD as export product (government and agency)
  • 30. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  • 31. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Shared ownership of IP in joint venture
  • 32. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 3: Education
  • 33. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 34. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK 1: UK SD as export product 2: Education 3: New Tech & Big Data @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  • 35. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Put down your post-it notes and scale up your project ambitions
  • 36. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Thank you pthurston@pdronline.co.uk www.pdronline.co.uk @pdr_online