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Service Design Network UK Conference - Paul Thurston PDR_sdnuk16_v4

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Paul Thurston PDR

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Service Design Network UK Conference - Paul Thurston PDR_sdnuk16_v4

  1. 1. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  2. 2. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  3. 3. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK SDGC15 Trends in policy and service design PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  4. 4. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Agile procurement Specialised design support Strategic investment Training for service design Design for policy making Design in innovation programmes Design & research get closer Rewrite the job spec Government as SD agency Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  5. 5. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK SPIDER Recommendations for the public sector PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  6. 6. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Make it organisational policy Use it to realise ideas Recruit design managers with experience of it Use it for co-creation Use it to develop strategy Use it to stimulate social enterprise Build capacity to do it for yourself Use agile procurement to buy the right outcomes Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  7. 7. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK DMI Trends in Design and Government in Europe PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  8. 8. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  9. 9. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Put down your post-it notes and scale up your project ambitions
  10. 10. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Fad...
  11. 11. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 2005
  12. 12. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 2016
  13. 13. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Has the debate kept up?
  14. 14. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Fear of stagnation
  15. 15. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK To discuss...
  16. 16. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK “The UK is the heart of service design in EMEA.” Forrester Research 2013 | Service Design Agency Overview, 2013 https://www.forrester.com/report/The+State+Of+Service+Design+2013/-/E-RES108541?objectid=RES108541
  17. 17. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Not ahead for long
  18. 18. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  19. 19. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK 50.5%
  20. 20. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK HTTP://WWW.BLOOMBERG.COM/NEWS/ARTICLES/2016-01-28/CHINA-TRUMPETS-ITS-SERVICE-ECONOMY 1985 2015 Services Agriculture Construction and manufacturing 0 35t 70t GDP in Yuan 50.5%
  21. 21. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  22. 22. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK UK Service Design Brand
  23. 23. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for government & agencies
  24. 24. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for agencies PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 So, what do we do?
  25. 25. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Shift mindset by 3 years
  26. 26. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for agencies PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 3 things
  27. 27. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 1: New Tech & Big Data PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  28. 28. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  29. 29. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 2: UK SD as export product (government and agency)
  30. 30. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
  31. 31. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Shared ownership of IP in joint venture
  32. 32. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 3: Education
  33. 33. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  34. 34. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK 1: UK SD as export product 2: Education 3: New Tech & Big Data @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
  35. 35. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Put down your post-it notes and scale up your project ambitions
  36. 36. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Thank you pthurston@pdronline.co.uk www.pdronline.co.uk @pdr_online

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