Watch the video of this talk here: http://ow.ly/DJMDA Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ Marion Fröhlich & Mauro Rego from SAP Design & Co-Innovation Center Typically, enterprise software is primarily intended to achieve some functional objective: to track, store or manage business data or to support related process using that data. The impact of enterprise software is often narrow and limited only to what it can accomplish in a specific business context. Nevertheless, it has a bigger ­and often unforeseen – potential to impact quality of life. In this talk, Marion and Mauro shared how well-conceived design can have an impact beyond its primary business goals. By creating real value for different roles, beyond the scope of the initial functional requirements, enterprise software can affect people’s lives differently.

1. SERVICE DESIGN GLOBAL CONFERENCE
October 2014 | Stockholm
impacting quality of life
with enterprise it
Marion Fröhlich & Mauro Rego

2. IMPACTING QUALITY
OF LIVE WITH
ENTERPRISE IT
Global Service Design Conference
Stockholm 2014
Marion Fröhlich & Mauro Rego
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1

3. PURPOSE
EFFORT
ENGAGEMENT
PRIORITIES
What the…?
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4. PURPOSE
X
What the…?
IMPACT
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5. Enterprise IT
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6. MARION FRÖHLICH
Senior Strategic Design
Consultant at SAP
@marionfroehlich
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
MAURO REGO
Tall Strategic Design
Consultant at SAP
@mauroalex

7. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
Our customers produce
more than 65% of the
co!ee and tea we drink
each day.
Our customers
produce more than
79% of the world’s
chocolate.
!
Our customers
produce more
than 72% of the
world’s beer.

8. DESIGN & co-Innovation Center
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9. Like a drop in the water…
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reserved.

10. Like a drop in the water…
USERS COMPANY PARTNER TEAM WORLD
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reserved.

11. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
USER
CENTERED
2014 SAP SE or an SAP affiliate company. All rights reserved.

12. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
SOCIAL
CENTERED
2014 SAP SE or an SAP affiliate company. All rights reserved.

13. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
BUSINESS
CENTERED
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14. © 2014 SAP SE or an SAP affiliate company. 2014 SAP SE or an SAP affiliate company. A Alll lr irgighhtsts r eresseervrveedd..

15. Story #1: Medical Research Insights
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16. Story #1: Medical Research Insights
© 2014 SAP SE or an SAP affiliate company. All rights reserved.

17. Story #1: Medical Research Insights
© 2014 SAP SE or an SAP affiliate company. All rights reserved.

18. Story #1: Medical Research Insights
© 2014 SAP SE or an SAP affiliate company. All rights reserved.

19. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
NEW ANALYTICS
PRODUCT FOR
HEALTHCARE
INDUSTRY
Story #1: Medical Research Insights

20. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
STREAMLINED
WORKFLOWS
AND INCREASED
EFFICIENCY
Story #1: Medical Research Insights

21. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAVE TIME AND
OBTAIN MEANING-FUL
DATA EASILY
Story #1: Medical Research Insights

22. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
BUILD SOMETHING
WITH PURPOSE
THAT IS BEING USED
Story #1: Medical Research Insights

23. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
MORE EFFECTIVE
TREATMENT FOR
PATIENTS
Story #1: Medical Research Insights

24. Story #2: Enabling education without borders
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25. 24
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‹#›

26. © 2014 SAP SE or an SAP affiliate company. 2014 SAP SE or an SAP affiliate company. A All l rrigighhttss rreesseerrvveedd..

27. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
A PLATFORM
FOR KNOWLEDGE
SHARING
ACROSS BORDERS
Story #2: TEACHSURFING

28. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
BUILD SOMETHING
WITH PURPOSE
IMPACT PEOPLE’S
LIFE
Story #2: TEACHSURFING

29. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
CHANCE TO
EXPERIENCE THE
WORLD
DIFFERENTLY
Story #2: TEACHSURFING

30. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
ATTEND HER/HIS
COMMUNITY
WITH A DIFFERENT
EXPERIENCE
Story #2: TEACHSURFING

31. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
PRODUCT
ECO-SYSTEM
Story #2: TEACHSURFING

32. HOW DOES IT
FIT TO THE
COMPANY’S GOALS?
#1 WHAT IS THE VALUE
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BE AWARE ABOUT
THE PERCEIVED
QUALITY FROM THE
STAKEHOLDERS
FOR THE WORLD?
WHY THE USERS
LOVE IT?
WHY THE TEAM
WILL BE SO
ENGAGED?!
HOW THE PARTNERS
PROFIT TO BE
TOGETHER WITH YOU?
Challenges

33. #2
THERE IS NO
DICHOTOMY
Challenges
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‹#›

34. #3
FIGHT FOR
LONG TERM
INVOLVEMENT
Challenges
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‹#›

35. IMPACTING QUALITY OF LIFE
‣ You can manage the impact of Enterprise IT
‣ There are 5 main dimensions to be addresses:
Company, Team, Partner, User and Society
‣ The impact is not always visible
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36. THANK YOU.
Marion Fröhlich
Senior Strategic Design Consultant
@marionfroehlich
marion.froehlich@sap.com
Mauro Rego
Strategic Design Consultant
@mauroalex
mauro.rego@sap.com
© 2014 SAP SE or an SAP affiliate company. All rights reserved.