1. TIP THE SCALES IN YOUR FAVOR
There is no substitute for expertise in the direct response business.
We've created some unbelievable
programs with TMP - when I see Transactional Marketing In fact, Earl Greenburg, Founder and CEO of TMP, coined the
Earl is one of our industry's greatest
conundrums - a bit like the chicken
Bret is calling in, I grab for the phrase transactional media when paid programming began and the egg. Which came first,
phone because I know we're
about to make money.
Partners airing. President Bret Saxon’s background in publishing and electronic retailing or Earl ? They
are, in my mind, synonymous.
Abel Guerra, VP, New York Yankees
filmmaking combined with personal relationships at the highest
Jack Kirby, Past Chair, ERA
level of many organizations make him an amazing resource.
If you want to get something
The tipping point is that magic moment when CEO, Continuum Commerce LLC
Rus Sarnoff’s Rolodex and database surpasses any out there –
done in direct response, call
in DR and television. Bill Browne’s creative thinking and As a leader in the direct
TMP. They are unbelievable at an idea, trend or social behavior crosses a
connections to product marketers add a new exciting response industry, we recognize
generating revenue.
the important benefits TMP can
Jeff Bowler, Executive Producer, FOX threshold, tips, and spreads like wildfire.* dimension. Lea Goodsell’s branding and public relations
bring to clients.
expertise adds a strong dimension. Together, the TMP team
TMP doubled my company's Dan Danielson, Chair ERA, and John
revenues within 200 days by has more practical experience in TV programming, publishing, Cabrinha, CO-CEOs, Mercury Media
Transactional Marketing Partners provides the tipping point
taking my domestic business and for each client which leads to positive business development. infomercial development, product placement, advertising,
replicating it internationally. public relations and product development than any enterprise TMP is a wonderful resource for
This is done through a variety of custom-designed strategies business development, strategic
Unbelievable thinkers - in the industry.
Unbelievable executors.
including direct and relationship marketing, public relations, ideas and meaningful networking.
Alex Zakrzeski, CEO, AMZ Marketing development of strategic alliances, customer acquisition tech- Jeff Giordano, Past Chair, ERA
TMP team members are “connectors” – people with a truly
niques, promotions and other means which help TMP clients CEO, IR Holdings
The bottom line with Earl and extraordinary knack of making friends and acquaintances –
achieve and exceed their goals.
Bret at TMP is that they make us people with a special gift for bringing the world together. And at I watched Earl serve an
money. We love our relationship As a partner in business development, TMP’s work is trackable TMP, these “connectors,” as Gladwell defines them, bring this unprecedented three terms as
with them. Chairman of ERA while developing
and accountable, with our success tied to that of our clients. gift to bear on behalf of their clients on a daily basis.
Paul Guyardo, Senior Vice President a sophisticated team of players in
and Chief Marketing Officer, K-Mart Taking advantage of our own highly developed list of clients
For 15 years TMP has been working to bring companies and his Transactional Marketing
and relationships, TMP draws from a strong team of employees Partners. This team of multi-
I’ve learned the art of being a individuals together for the mutual benefit of both. We’re looking
with strengths in many different areas to create the right mix of talented players has made and
strategic partner and building forward to doing the same for you.
relationships—all by watching personnel and talents for each project. continues to make a difference in
the way they manage their clients. * almost every discipline in the Direct
TMP represents the leading product developers, service providers, The Tipping Point by Malcolm Gladwell
Linda Goldstein, Past Chair, ERA Response industry.
Partner, Manatt,Phelps & Phillips distribution channels and entrepreneurial marketers that enable Ray Wysocki, Past Chair, ERA
Transactional Marketing Partners
billions of dollars in global direct response sales. Owing to its 3340 Ocean Park Boulevard. Suite 3050, Santa Monica, CA 90405
Sometimes the blessing of the
unique expertise in entertainment programming, brand marketing 310-392-4042 Product Partners is exactly the
partners we pick can make all
the difference. and the law, TMP can identify the potential of a product, a 125 E. Tahquitz Canyon, Suite 203, Palm Springs, CA 92262 kind of relationship we were
Greg Renker, Past Chair, ERA relationship, a new technology or service and located 760-323-3338 looking for to help drive our
CO-CEO, Guthy-Renker opportunities to integrate the relationship or innovation into the Transactional Marketing Product Partners business and it has worked out
Ulmerton Business Center, 13555 Automobile Blvd., Suite 630, Clearwater, FL
great. We work with Kim
Amy Petrucelli and everyone at transaction process. Banchs who has been a key fac-
33762
Product Partners have been a tor in increasing our number of
godsend incoordinating every Actionable industry intelligence and out-of-the-box strategic 727-571-2711
new product introductions by
aspect of our live TV shopping thinking coupled with an interactive network of resources, 1975 E. Sunrise Blvd. #540, Ft. Lauderdale, FL 33304 100% this year. They are worth
business. uniquely positions Transactional Marketing Partners at the core of 954-525-8380 their weight in gold.
Lou Matinale, Matony Products Transactional Marketing Partners Public Relations Andy Khubani, IdeaVillage
the direct response marketing industry. TMP initiates transactions
125 E. Tahquitz Canyon, Suite 203, Palm Springs, CA 92262
by creating customized collaborations that provide exclusive
760-323-3338
access to DR media, new product developers, unique service
providers and active distribution channels around the world. www.transactionalmarketing.com
Earl Greenburg Bret Saxon Kim Banchs Lea Goodsell Amy Petrucelli Meg Howard Andy Krakower Ozzie Osborne Bill Heeley Ben Chmura Bill Browne Rob Stein Evelyn Vokal Rus Sarnoff Chris Wulf