Bringing Order to Chaos - CGU Insurance at NIBA 2013
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How do businesses adapt and bring order to chaos in this emerging world of digital and technology, and apply this to be successful into the future? CGU Insurance completed a dynamic presentation on this topic at the 2013 NIBA Conference for Insurance in Melbourne in October 2013
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Bringing Order to Chaos - CGU Insurance at NIBA 2013
- 1. Bringing Order to Chaos CGU Ins rance Insurance October 2013
- 2. Digital Di it l Darwinism Reference: Brian Solis
- 8. It is not the strongest that survive, i t th t t th t i nor the most intelligent, intelligent but the one most responsive to….. change - Charles Darwin
- 9. Innovation
- 10. Google Glass
- 14. Bitcoin
- 16. Big Data
- 17. Big Data is the frontier of a firm s Big Data is the frontier of a firm’s ability to store, process and access y ,p all of the data it needs to operate, make decisions, reduce risks, and serve customers d k d ‐ Forrester
- 19. Social Insights
- 20. Social Insights
- 21. Personalisation
- 22. One Size Does Not Fit All 21
- 24. Amazon
- 25. Spotify
- 26. Communities
- 27. A virtual community is a social network of individuals who interact through di it l media, digital irrespective of geography, in order to pursue mutual interests or goals. - Wiki di Wikipedia
- 28. Red Bull
- 29. Red Bull
- 30. Red Bull
- 32. Huggies
- 34. Telstra
- 35. Social
- 37. Social Networks
- 38. Social Networks
- 39. Social Networks
- 40. Social Business
- 42. Social Trends 1 Branded entertainment overtaking traditional disruptive marketing 2 Social search is displacing Google’s traditional search Google s 3 Gamification & videos driving customer loyalty 4 Social commerce becoming a real sales channel 5 Building relationships to crowdsource ideas & develop new products
- 43. Mobile
- 44. Mobile to eclipse Desktop p p by 2014
- 45. 1 in every $10 spent online is now m-Commerce
- 47. Sephora
- 48. Starbucks 47
- 49. Nike
- 51. Bringing Order to Chaos
- 52. Lines are Blurring between Online & Offline Source: Goolgle
- 53. Context Drives Choice Source: Google
- 54. Dynamic Customer Journey Sales Marketing Service Source: Altimeter Group
- 55. Multi Channel Chat Social Mobile e Web Email Print Phone e Fa to Fa ace ace Customers
- 56. Omni Channel C Chat So ocial Mo obile W Web Email P Print Ph hone Face to Face e Customers Seamless Experience
- 57. Design Thinking
- 58. Emerging Business Functions Offer Designers Micro Need Matchmakers Community Maestros Commercial Opportunity pp y Detectives
- 63. CGU Insurance
- 64. Be Part of the Evolution…