Bringing Order to Chaos
CGU Ins rance
Insurance
October 2013
Digital
Di it l
Darwinism

Reference: Brian Solis
It is not the strongest that survive,
i
t th t
t th t
i
nor the most intelligent,
intelligent
but the one most responsive ...
Innovation
Google Glass
Samsung Galaxy Gear
Bitcoin
Big Data
Big Data is the frontier of a firm s
Big Data is the frontier of a firm’s
ability to store, process and access         
y
...
Social Insights
Social Insights
Personalisation
One Size Does Not Fit All

21
Amazon
Spotify
Communities
A virtual community is a
social network of individuals who
interact through di it l media,
digital
irrespective of geograp...
Red Bull
Red Bull
Red Bull
Huggies
American Express

32
Telstra
Social
Social Networks
Social Networks
Social Networks
Social Business
Social Trends
1

Branded entertainment overtaking traditional disruptive marketing

2

Social search is displacing Google’...
Mobile
Mobile to
eclipse Desktop
p
p
by 2014
1 in every $10
spent online is now
m-Commerce
Sephora
Starbucks

47
Nike
Bringing Order to Chaos
Lines are Blurring between Online & Offline

Source: Goolgle
Context Drives Choice

Source: Google
Dynamic Customer Journey
Sales

Marketing

Service

Source: Altimeter Group
Multi Channel

Chat

Social

Mobile
e

Web

Email

Print

Phone
e

Fa to Fa
ace
ace

Customers
Omni Channel
C
Chat

So
ocial

Mo
obile

W
Web

Email

P
Print

Ph
hone

Face to Face
e

Customers

Seamless Experience
Design Thinking
Emerging Business Functions

Offer
Designers

Micro Need
Matchmakers

Community
Maestros

Commercial
Opportunity
pp
y
Dete...
Financial Services
CGU Insurance
Be Part of the Evolution…
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
Bringing Order to Chaos - CGU Insurance at NIBA 2013
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Bringing Order to Chaos - CGU Insurance at NIBA 2013

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How do businesses adapt and bring order to chaos in this emerging world of digital and technology, and apply this to be successful into the future? CGU Insurance completed a dynamic presentation on this topic at the 2013 NIBA Conference for Insurance in Melbourne in October 2013

Published in: Economy & Finance, Technology
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Bringing Order to Chaos - CGU Insurance at NIBA 2013

  1. 1. Bringing Order to Chaos CGU Ins rance Insurance October 2013
  2. 2. Digital Di it l Darwinism Reference: Brian Solis
  3. 3. It is not the strongest that survive, i t th t t th t i nor the most intelligent, intelligent but the one most responsive to….. change - Charles Darwin
  4. 4. Innovation
  5. 5. Google Glass
  6. 6. Samsung Galaxy Gear
  7. 7. Bitcoin
  8. 8. Big Data
  9. 9. Big Data is the frontier of a firm s Big Data is the frontier of a firm’s ability to store, process and access          y ,p all of the data it needs to  operate,  make decisions,  reduce risks, and serve customers d k d ‐ Forrester
  10. 10. Social Insights
  11. 11. Social Insights
  12. 12. Personalisation
  13. 13. One Size Does Not Fit All 21
  14. 14. Amazon
  15. 15. Spotify
  16. 16. Communities
  17. 17. A virtual community is a social network of individuals who interact through di it l media, digital irrespective of geography, in order to pursue mutual interests or goals. - Wiki di Wikipedia
  18. 18. Red Bull
  19. 19. Red Bull
  20. 20. Red Bull
  21. 21. Huggies
  22. 22. American Express 32
  23. 23. Telstra
  24. 24. Social
  25. 25. Social Networks
  26. 26. Social Networks
  27. 27. Social Networks
  28. 28. Social Business
  29. 29. Social Trends 1 Branded entertainment overtaking traditional disruptive marketing 2 Social search is displacing Google’s traditional search Google s 3 Gamification & videos driving customer loyalty 4 Social commerce becoming a real sales channel 5 Building relationships to crowdsource ideas & develop new products
  30. 30. Mobile
  31. 31. Mobile to eclipse Desktop p p by 2014
  32. 32. 1 in every $10 spent online is now m-Commerce
  33. 33. Sephora
  34. 34. Starbucks 47
  35. 35. Nike
  36. 36. Bringing Order to Chaos
  37. 37. Lines are Blurring between Online & Offline Source: Goolgle
  38. 38. Context Drives Choice Source: Google
  39. 39. Dynamic Customer Journey Sales Marketing Service Source: Altimeter Group
  40. 40. Multi Channel Chat Social Mobile e Web Email Print Phone e Fa to Fa ace ace Customers
  41. 41. Omni Channel C Chat So ocial Mo obile W Web Email P Print Ph hone Face to Face e Customers Seamless Experience
  42. 42. Design Thinking
  43. 43. Emerging Business Functions Offer Designers Micro Need Matchmakers Community Maestros Commercial Opportunity pp y Detectives
  44. 44. Financial Services
  45. 45. CGU Insurance
  46. 46. Be Part of the Evolution…

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