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What Is Cause Marketing

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Annemarie Schumacher
Annemarie Schumacher

A presentation on cause marketing, why it works for business and why all businesses should be engaged in it.

BusinessTechnology
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CAUSE MARKETING WHAT IT IS. WHY IT WORKS.
SOURCES FOR THIS PRESENTATION: ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS CAUSE MARKETING? ,[object Object],[object Object],[object Object],[object Object]
[object Object]
CAUSE MARKETING BENEFITS BUSINESS.
CAUSE MARKETING CREATES TRUSTED AND LASTING RELATIONSHIPS WITH DIVERSE STAKEHOLDERS THROUGH: ,[object Object],[object Object],[object Object],[object Object],[object Object]
IN A RECENT SURVEY, AMONG CORPORATE MARKETERS WITH CAUSE PROGRAMS: 58% report an improvement in employee morale and retention as a result of these programs   72% report an enhanced brand reputation
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],IN 2009 …
[object Object],[object Object],[object Object],IN ADDITION:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETERS AGREE. CAUSE WORKS.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CAUSE MARKETING BENEFITS NONPROFITS.
2010 TRENDS IN GIVING … ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],CAUSE MARKETING CAN FILL THE GAP …
[object Object],[object Object],CAUSE MARKETING PROVIDES OUTLETS FOR CONSUMERS OF ALL FINANCIAL MEANS TO GIVE BACK.
[object Object],[object Object],[object Object],[object Object]
CAUSE MARKETING RESONATES WITH MILLENNIALS.
[object Object],[object Object],[object Object],MILLENNIALS, THOSE CURRENTLY BETWEEN THE AGES OF 18 AND 24, ARE THE MOST RECEPTIVE TO CAUSE MARKETING:
[object Object],[object Object],[object Object],AFTER HEARING ABOUT CORPORATE-CHARITABLE PARTNERSHIPS:
EXAMPLES OF CAUSE MARKETING PROGRAMS.
ABOUT SCHUMACHER CREATIVE: Based in St. Louis, Schumacher Creative is a boutique cause-marketing and public relations agency providing a range of creative marketing services for its clients. We help corporations and foundations craft their giving messages. We also assist non-profits with their strategic messaging and marketing campaigns. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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What Is Cause Marketing

  • 1. CAUSE MARKETING WHAT IT IS. WHY IT WORKS.
  • 2.
  • 3.
  • 4.
  • 5. CAUSE MARKETING BENEFITS BUSINESS.
  • 6.
  • 7. IN A RECENT SURVEY, AMONG CORPORATE MARKETERS WITH CAUSE PROGRAMS: 58% report an improvement in employee morale and retention as a result of these programs   72% report an enhanced brand reputation
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. CAUSE MARKETING BENEFITS NONPROFITS.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. CAUSE MARKETING RESONATES WITH MILLENNIALS.
  • 20.
  • 21.
  • 22. EXAMPLES OF CAUSE MARKETING PROGRAMS.
  • 23.
  • 24.