Buzzaar is a completely new kind of solution that combines all the online services needed by the local business. Already today over 70% of purchase decisions are online affected. Local business needs tools to reach and connect with the local online audience. Buzzaar integrates ecommerce, social features, advertising and content marketing into single and easily managed platform. Buzzaar brings together the content and product offering provided by the local businesses. Buzzaar creates a living community where people can find offers, inspirations, recommendations and services near their home.

1. BUZZAAR PRESENTATION
WORLD NEWSPAPER GONGRESS 2014
9.6.2014
PASI VUORIO, ANTTI ERÄNNE VUOLE OY

2. 85% OF COMMERCE HAPPENS OFFLINE,
> 50% OF BUYING DECISIONS ARE MADE
ONLINE!
Mission
Help local
businesses
connect with
consumers
online

3. SOLUTION: ECOMMERCE AND
CONTENT MARKETING PLATFORM
 CREATEONLINE EXTENSIONOF OFFLINESTORE
 CONCENTRATE ON CUSTOMER SERVICE ANDTWO-WAY COMMUNICATION
CONTEN
T
EVENTS
DISCUSSION
S

4. BUZZAAR FOR CONSUMERS
 FIND LOCALBUSINESSESAND
SERVICES
 GET BESTLOCAL OFFERS
 GET INSPIRED BY CONTENT AND
DISCUSSIONS
 FIND REVIEWS AND
RECOMMENDATIONS
POWERED LOCAL
MARKETPLACE
RESPONSIVE
DESIGN: OPTIMIZED
FOR MOBILE

5. Local Marketplaces
MARKETPLACE NETWORK
Themed Marketplaces
Home&
Garden
Beauty&
Women
?
Health&
Sports
…
City 1
City 2
City 3
City 4
B
B
B
Content
Products
Deals
Tickets
Digital
ONE SYSTEM, MULTIPLE
MARKETPLACES
MEDIA OWNER
BUZZAAR
MARKETPLACE
CLOUD

6. IN CO-OPERATION WITH MEDIA
LOCAL MEDIA
brand
content
products
MEDIA OFFERS
• EXISTING RELATIONSHIP WITH
BUSINESSES
• EXISTING AUDIENCE ANDLOCAL
MARKETING CHANNEL
• TRUSTED BRAND
• PREMIUM CONTENT
BUZZAAR OFFERS
• NEW ONLINE BUSINESS MODEL
FOR PUBLISHER
• DEEPER ENGAGEMENT WITH
LOCAL BUSINESSES
• MORE DATAABOUTAUDIENCE
• NEW, INTERESTING CONTENT
DIGITAL FRANCHISE

7. BUSINESS MODEL AND
OFFERING FOR BUSINESSES
 ONE-STOP-SHOPFORBUILDING
YOUR ONLINE PRESENSEAND
MARKETING
 PLATFORMFOR ECOMMERCE,
MARKETING,
COMMUNICATIONS,GIFT CARDS
AND COUPONS…
 PLACEIN TRUSTED,HIGH
VOLUMEMARKETPLACE
 VISIBILITY IN LOCALMEDIA
99 EUR
/MONTH

8. BUZZAAR SERVICE FOR
PUBLISHER

9. DEMO AND MORE INFORMATION
AT BUZZAAR.IO