IT industry

1. IT Hardware Industry Analysis
With Special Reference to Dell Inc.

2. Objective
• Understanding of position of Dell Inc. to other companies in IT
Hardware industry in India .
• Strategic planning of Dell Inc. for Indian Market
• Performance benchmarks set by Dell Inc. in industry
• Types of risks prevailing in the industry businesses in that industry
• Identify threats and opportunities facing Dell Inc. India
• Understand the performance of Dell Inc. in India.

3. Introduction
• US Based Computer hardware company
founded in 1980s
• Operation in 190 Countries ,
• 9 Manufacturing bases in 6 continents
• Operation Started In India in 1990s
• 2009 Manufacturing unit started In India
• No.1 PC maker in India by sales volume

4. PEST Analysis
0
0.5
1
1.5
2
2.5
3
3.5
4
Rank
Series 1

5. Strategic Group Analysis
0
1
2
3
4
5
6
7
product/Service Range
Price

6. Industry Life Cycle
0
500
1000
1500
2000
2500
3000
2005 2006 2007 2008 2009 2010 2011 2012
Sales $Million
Sales

7. Porter’s Five Forces
0
0.5
1
1.5
2
2.5
3
Rank
Rank

8. SWOT Analysis

9. Thank You
Presented By : Ravi Kumar Banshiwal
MBA Ist semester
Roll No 127635