2. AGENDA
Supply Chain Management (SCM)
Introduction
History
Logistics Management
Supply Chain Vs. Logistics Management
Supply Chain Requirements and Uncertainties
Bullwhip Effect
Strategic Partnership
Examples of Strategic Partnership
Supplier Quality Control (SQC)
Introduction
Why SQC?
SQC Techniques
SCM and SQC at Praxair
Slide 2
3. Agenda (Cont’d..)
SCM and SQC @ Praxair
Introduction to Praxair
Supply Chain Management @ Praxair
Supplier Quality Control @ Praxair
References
4. Introduction to SCM
SCM is the integration of key business processes from end user
through original suppliers that provides products, services, and
information that add value for customers and other stakeholders
- Global Supply Chain Forum (GSCF)
Slide 4
SupplierSupplier ManufacturerManufacturer DistributorDistributor RetailerRetailer CustomerCustomer
Upstream
Downstream
5. Introduction (Cont’d..)
Slide 5
Customer wants
detergent
Customer wants
detergent
Albertson’s
Supermarket
Albertson’s
Supermarket
Third
party distributor
Third
party distributor
P&G or other
manufacturer
P&G or other
manufacturer
Plastic
Producer
Plastic
Producer
Chemical
manufacturer
(e.g. Oil Company)
Chemical
manufacturer
(e.g. Oil Company)
Tenneco
Packaging
Tenneco
Packaging
Paper
Manufacturer
Paper
Manufacturer
Timber
Industry
Timber
Industry
6. Elements of SCM
Slide 6
Deciding how to best move and store materialsLogistics
Determining location of facilitiesLocation
Suppliers
Evaluating suppliers and supporting operationsPurchasing
Meeting demand while managing inventory costsInventory
Controlling quality, scheduling workProcessing
Incorporating customer wants, time etc.Design
Predicting quantity and timing of demandForecasting
Determining what customers wantCustomers
Typical IssuesElement
Monitoring supplier quality, delivery and relations
7. History
1750 - 1800
Industrial Revolution
Era of Mechanical Inventions
Product and process complexity increase
1800’s
Increased factory complexity
Birth of Industrial Engineering movement
1900’s
Assembly line, Mass production
Henry Gantt: Gantt charts, Scheduling
Human factors
Statistical Quality Control
1989 - 1993
Business Process Reengineering
Slide 7
9. Onset of Supply Chain Management
The term “SCM” was introduced by consultants in early 1980s
Era of inter-network competition: SC vs. SC: Brand vs. brand, or
store vs. store => <suppliers-brand-store> vs. <suppliers-brand-
store> type of competition.
Common goals for the entire supply chain
A supply chain consists of facilities, functions, activities for producing
& delivering product or service all the way from early suppliers to
eventual customers
The new focus is the entire supply chain
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10. Logistics Management
Logistics Management is that part of Supply Chain
Management that plans, implements, and controls the
efficient, effective forward and reverse flow and storage
of goods, services and related information between the
point of origin and the point of consumption in order to
meet customers' requirements.
- Council of Supply Chain Management
http://www.cscmp.org
Slide 10
11. Movement Within a Facility
Slide 11
RECEIVING
Storage
Work
center
Work center
Work center
Storage
Work
center
Storage
Shipping
12. SCM VS. Logistics Management
Focus of logistics was on making each firm in the
distribution channel more efficient, productive and
profitable
Each firm operated on its own, maximizing profits with
little attention to others in the chain
Within each firm, each function preoccupied with
optimizing its own performance
Intra-functional (silo) orientation: cost tradeoffs and
managing customer service levels
Slide 12
13. Supply Chain Requirements and Uncertainties
Requirements for a Successful Supply Chain
Trust among trading partners
Effective communications
Supply chain visibility
Event management capability
Performance metrics
Sources of Uncertainty in Supply Chains
Wrong forecasts
Late deliveries
Poor quality
Machine breakdowns
Canceled orders
Erroneous information
Price uncertainties
Slide 13
14. Bullwhip Effect
Distortion of demand information of a product while it passes from
one firm to the next across SC
The information transferred in the form of “orders” tend to be
distorted and can misguide upstream members in their inventory and
production decisions.
In particular, “variance of orders” > “variance of sales”
Information sharing in SCs is important
Sales Information available in the form of orders received from the
downstream member should be used with great caution.
Slide 14
15. Bullwhip Effect (Cont’d..)
Who is affected?
Nearly all industries are affected !
Firms that experience large variations in demand are at risk
Firms that depend on suppliers upstream or distributors and
retailers downstream may be at risk
Causes of Bullwhip Effect
Finite supply shared by many retailers
Rationing game: retailer orders more than demand
Fixed order cost
Wholesale price varies over time
Inflationary / deflationary environment
Prices with no trend but variability
Slide 15
17. Bullwhip Effect (Cont’d…)
Slide 17
Retailer Distributor Manufacturer Supplier
Order Order Order Order
Stock Stock Stock Stock
Increased Variability
18. Bullwhip Effect - Disrupted Supply Chain
Slide 18
Customer Demand forecast = 20 units
Suppliers
Producers
Distributors
Retailers
Products &
Services
Products &
Services
Products &
Services
Information Flow
Cash Flow
Key: = Inventory Levels
160 Units 80 Units 40 Units
80 Units 40 Units 20 Units
As demand increases, the distributor decides to accommodate the forecasted
demand and increase inventory to buffer against unforeseen problems in demand.
Each step along the supply chain increases their inventory (double in this example)
to accommodate demand fluctuations.
The top of the supply chain receives the harshest impact of the whip effect.
19. Bullwhip Effect (Cont’d..)
Results of Bullwhip effect
Excess inventories
Problems with quality
Increased raw material costs
Overtime expenses
Increased shipping costs
Lost customer service
Lengthened lead time
Solutions
Improve communication along the supply chain
Improve sources of forecast data
Work with firms upstream and downstream in the supply chain
Slide 19
20. Strategic Partnership in Supply Chain
Business partnering occurs through a pooling of resources in a
trusting atmosphere focused on continuous, mutual improvement
Source: Robson, Rawnsley (2001)
Benefits of strategic partnerships
Improved supplier product quality
On-time shipments
Lower costs, less inventory
Improved logistics
Customer satisfaction
Increased business because of customer satisfaction
Vendor management inventory
Lean extended enterprise
Slide 20
21. Strategic Partnership Examples
Blockbuster
Demand for newly released movies at blockbuster typically starts high and decreases
rapidly. Peak demand last about 10 weeks
Blockbuster purchases a copy from a studio for $65 and rent for $3. Hence, retailer must
rent the tape at least 22 times before earning profit
Retailers cannot justify purchasing enough to cover the peak demand
In 1998, 20% of surveyed customers reported that they could not rent the movie they wanted
Starting in 1998 Blockbuster entered a revenue sharing agreement with the major studios.
Studio charges $8 per copy, Blockbuster pays 30 - 45% of its rental income
Even if Blockbuster keeps only half of the rental income, the breakeven point is 6 rental per
copy
The impact of revenue sharing on Blockbuster was dramatic, Rentals increased by 75% in
test market and market share increased from 25% to 31%
Slide 21
22. Strategic Partnership Examples (Cont’d..)
Seven Eleven Stores
Retailer determines order sizes and timing but in addition
passes POS (point of sales) data to the supplier. POS
improves supplier’s forecasts.
Wal-Mart, K-Mart (Vendor Managed Inventory)
Supplier maintain the inventory levels at the customer site and
continuously replenish as and when required. This has
resulted in 30% inventory turnover improvement.
Milliken and Company
The lead time from order receipt at Milliken’s textile plants to
final clothing receipt at the department stores was reduced
from 18 weeks to 3 weeks. The POS data was used by the
supplier to improve forecasting and scheduling.
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23. Supplier Quality Control
A methodology to:
Select/Qualify the correct supplier
Develop/Launch the item being sourced
Monitor ongoing performance
II. Develop/Launch
I. Select/Qualify
III. Monitor Performance
24. Why is SQC Required??
Improved Product Quality
Reduced Lead Times
Decreased Overall Life Cycle Costs
Increased Customer Satisfaction
Faster and Cheaper can still be Better!
25. Why is SQC required? (Cont’d...)
Process maintained under control
Quality Built-In; Not Added On!
Achieve earlier corrective action on deficiencies
Less waste; Minimizes rework
Material protected from deterioration
Especially Applicable to Bulk Metals
Quality Control established at point of supply
26. SQC Techniques
Some of the techniques used are:
Supplier Scorecard: Supplier Evaluation
Regular supplier site visits: Supplier site inspection during the
equipment build
Supplier quality systems evaluation: Vendor quality system
evaluation
Non Conformance reporting process: Documentation of issues and
source of “Lessons Learnt” before and after the equipment build
Supplier training: Training the supplier by the customer (especially if
the supplier is fabricating the equipment for the first time)
27. Praxair - Introduction
A Fortune 500 company with sales of $ 8.3 billion (2006)
Leader in industrial gases supply systems and equipment, and in
applications technologies; almost 3,000 active patents
One of the three largest industrial gases companies worldwide and
the largest in North and South America
Operations in 40 countries with over 27,000 employees
Services include on-site gas handling and monitoring systems,
pipeline and plant services, turnkey design and construction
28. Praxair Introduction- Sales by Served Markets
Slide 28
Chemicals 10%
Other 12%
Food and
Beverage 7%
Electronics 7%
Energy 12%
Healthcare 11%
Aerospace 4%
Manufacturing 21%
Metals 16%
29. SCM @ Praxair
Customer needs
Liquid Nitrogen
Customer needs
Liquid Nitrogen
Praxair PlantPraxair PlantField ContractorsField ContractorsPlant SitePlant Site
Cold Box
Fabricator
Cold Box
Fabricator
Cold Box
fabricator Sub
Supplier
Cold Box
fabricator Sub
Supplier
Valves SupplierValves Supplier
Valve Sub
Supplier
Valve Sub
Supplier
Metal ShopMetal Shop
30. SCM @ Praxair (Cont’d..)
Partnership with suppliers and customers for mutual benefit
6 Sigma projects with suppliers and customers
Strategic agreements with competitors
Core competency used to help suppliers as well as customers
Process improvements by streamlining internal supply chain
NAIG GPMM GSS PSTNAIG GPMM GSS PSTSUB-
SUPPLIER
SUB-
SUPPLIER
SUPPLIERSUPPLIER
PRAXAIR
CUSTOMERCUSTOMER
31. SQC @ Praxair
Historical Qualification
To ensure products and services consistently meet the
organization’s acceptance criteria
To implement a reduced testing regime for incoming goods
To maintain precise and up-to-date supplier records, “well-known”
partners, and improved quality of products and services
Low Cost Country Sourcing (LCCS)
To establish a competitive capital cost advantage
To include a low cost country sourcing for equipment, fabrication
and engineering design
To identify, qualify and select new equipment suppliers worldwide
and evaluate based on technical and low-cost evaluation criteria
32. SQC @ Praxair (Cont’d..)
Standard Method
Historically qualified Suppliers
Database of specifications, requirements and guidelines
Due to cost cutting initiatives in 1990’s and post 9/11, supplier
quality control was given less importance- this led to reliability
and other issues in field
LCCS program was another driver for the development of a
structured supplier quality control program
33. New Initiative for SQC @ Praxair
Tier 1 Tier 2 Tier 3
Critical path Non critical path Commodity
Single Source Less critical part
Sole source
Critical part
Compressors Water pumps Fittings
Induction motors Tanks Piping
Synchronous motors Cryo tanks Hardware
Cold Boxes Manual valves
BAHX Silencers
Packing S&T heat exchangers
Adsorbents Vaporizers
Chillers
Auto valves
Skids
Shop visit Shop visit As Needed
Quality System rating Quality System rating
Inspection test plan Inspection test plan
NCR tracking NCR tracking
Surveillance Surveillance
Control Plan Control Plan
SupplyAttributesEquipmentDescriptionQualityActivities
Commodities were
divided into Tier-1,Tier-2
and Tier-3 depending on
their criticality in terms of
their time impact on
project, cost and sourcing
status
Tier 1 – Build relationships
Critical supplier
Safety Critical
Routine surveillance
Tier 2 – Periodic surveillance
Tier 3 – Infrequent contact
Slide 33
34. SQC @ Praxair - Inspection Plan
Developed a method to ensure
that the suppliers adhere to
specifications mentioned as a
part of the purchase order-
Comprehensive and easy to
use commodity specific quality
control checklist containing key
specifications questions
Discussions with a cross
functional group of equipment
engineers, process engineers,
procurement and quality
engineers followed to finalize
the format of the checklist
Slide 34
36. Non- Conformance Tracking
One of the most important tools
to keep track of suppliers
performance
Helps to see supplier trends as
well as defect trends over time
Also useful as a repository for
“lessons learned”
37. Quality Engineering Team @ Praxair
The projects at Praxair have helped me see the
implementation of academic knowledge as well as the
importance of “people skills” in an organization. Overall, it
continues to been a great learning experience
Slide 37
Asia
4 Quality Engineers in Asia
region
South America
2 Quality Engineers
in South America
North America
5 Quality Engineers in
North American region
Europe
2 Quality Engineers
in Europe
38. References
Lecture notes from “Supply Chain and Global
Operations”
Praxair database
www.google.com (The best invention of 20th
Century!!!)
Experience
Slide 38