in this ppt we describe the Six reasons why outdoor advertising works

1. Six reasons why outdoor
advertising works

2. Introduction
• Actually, spending hard-earned money on
advertising that never seems to work could be
scary.
• One of the most effective forms of traditional
advertising that many companies choose for
building their brand image is billboard
advertising.
• Despite the presence of other mediums like
online marketing tools, billboards yield far
greater results.

3. Billboards is GREAT for frequency
• Frequency works because people need to
see an impression a minimum of 3 to 4
times before it begins to sink in.
• Some experts say 17 times.
• Having an advertisement displayed on
someone’s primary driving route will result
in repeated impressions.

4. People spend money on their
primary driving routes
• If you were smart enough to locate your
business near a primary driving route, and you
are lucky enough to have a billboard to rent, you
are golden.
• For example, if you own a car wash 45 miles out
of my way, I really don’t care if you give me free
washes.
• I’m going to use the one right on my way home.
• I use the oil change place right next to my work.

5. Billboard advertising is 24 hours a
day, 7 days week… always on
• Try calling a TV station and ask to purchase a
whole days worth of ads… when they stop
laughing, they’ll tell you it just can’t be done.
• Buy a whole newspaper? Are you nuts? All the
ads on a radio station? Haha.
• Billboards allow you to dominate a particular
location, and if you design a FUN ad, it will get
the driver’s attention, and will make an
impression on them!

6. Billboards are a 100% pure
advertising medium
• You are not competing with the content. Here’s what
happens to your ads on these media:
• TV: Your intended customer “Tivo’s” the show, and zips
through the commercials. Or worse: your ad isn’t on the
right channel, or isn’t on during the right shows.
• Radio: They channel surf when ads come on or worse,
subscribe to Sirius / XM. And let’s not even mention iPods.
• Internet or e-mail: Advertising is just plain annoying on the
web.
• Billboard advertising doesn’t compete with any content… it
is just there for quick, repeated impressions on likely
consumers.

7. People are spending more and
more time in the car
• With the changes in the economy in recent
years, people are working longer or
working two jobs;
• but for sure they are spending more and
more time driving.
• But what is also true – the higher the
mileage – the higher the income.
• Here’s a sad truth: If one isn’t working,
they are likely home watching TV.

8. A long-term billboard campaign will
produce results.
• You shouldn’t run a billboard ad for one month and look
for big results.
• It’s more sophisticated than that.
• Think of it like fishing:
• If you move your boat every couple minutes after
throwing down one lure, you will quickly conclude that
you have been all over the lake and there are no fish in
it! Have patience, find out what the fish are biting, switch
up your lures, and reel them in!
• In marketing lingo: Commit to a long-term marketing
strategy, know who your likely customers are, have FUN
with your message, and see effective results!

9. Conclusion
• Today it is obvious that in order to survive in a business
one must have innovative and unique ideas in outdoor
advertising since it is the easiest way to create brand
awareness among the consumers.
• Hence reach out to one of the best outdoor advertising
companies in Kerala for stunning out-of-home
advertising services.
• By getting assistance from a professional advertiser, you
can make your billboard ads gazed by millions of
eyeballs.

10. Conclusion
• Today it is obvious that in order to survive in a business
one must have innovative and unique ideas in outdoor
advertising since it is the easiest way to create brand
awareness among the consumers.
• Hence reach out to one of the best outdoor advertising
companies in Kerala for stunning out-of-home
advertising services.
• By getting assistance from a professional advertiser, you
can make your billboard ads gazed by millions of
eyeballs.