STORYTELLING 101
Sartaj Anand
Myth 1
Myth 1
Storytelling is for EveryoneNOT
Truth
Truth
Storytelling is for Everyone
But WE Have a Problem
We know too much
We forget
We need to
uNlearN
We need to
uNlearN
We need to
Practice
uNlearN
We need to
Practice
100:1 Rule
100:1 Rule
Preparation
Presentation
100:1 Rule
Preparation
Presentation
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100:1 Rule
Preparation
Presentation
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Craft
100:1 Rule
Preparation
Presentation
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Craft Make
100:1 Rule
Preparation
Presentation
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Craft Make Rehearse
Myth 2
Myth 2
Storytelling can be used
in Business.
NOT
Truth
Truth
Storytelling can be used
in Business.
Stories
Tell Stories about
You us
---------------------------
You us
---------------------------
You us
---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
Universal
Social
Communal
Empathic
Movements
Why Does this matter ?
Stories have morals
Choose wisely
Rule
Rule
Choose People first. Always.
Why ?
Why ?
Because in the end business is
and People don’t buy what you do. They buy why
You do it. actions drive
decisions. the other way around.
ALL HUMAN
SOCIAL FISCAL
NEVER
Why Stories ?
Creates interest
Sells more
Gets Traction
Feels good
... And more
Stories have
Good
Structure
Start
Start
WHY ?
Start
WHY ?
middle
Start
WHY ?
middle
---
Start
WHY ?
middle
How ?
---
Start
WHY ?
middle
How ?
END
---
Start
WHY ?
middle
How ?
END
---
----
Start
WHY ?
middle
How ?
END
WHAT ?
---
----
Time vs. interest
Time vs. interest
Start Middle End
Design
Rule
Rule
Do what’s Best for your Story.
USE
TEXT
USE
TEXT
Images
USE
TEXT
Images
VideoUSE
TEXT
Images
Video
speech
USE
TEXT
Images
Video
speech
Music
USE
But please be Human
Show Yourself
Polarize
There is NO need for
There is NO need for
 Bullet points
There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
Boredom + safety + Fear
There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
Boredom + safety + Fear
Convention
Oh and 1 more thing...
Always start on paper
Always start on paper
:)
Storytelling 101
Storytelling 101

Storytelling 101