2. INTRODUCTION
• ETV Kannada rebranded as COLORS Kannada on April 20, 2015.
• Reflecting the distinctive culture and traditions of Karnataka through its
differentiated content, the brand has changed.
• This is a part of the recent announcement by one of India’s fastest growing
entertainment networks, viacom18, on expanding its portfolio by rebranding
five ETV regional general entertainment channels.
• Colors Kannada takes the legacy forward with the new brand philosophy –
“onde sambandha, ade anubandha”.
5. INTRODUCTION
• From the response of the first two seasons of the dance reality show Dancing
Star, the Colors Kannada is back with Dancing Star 3, which received
overwhelming response from the viewers over the weekend.
• The first episode was telecasted on 9th of July where Juhi Chawla was invited as
the celebrity guest.
• The judges for the third season are Ravichandaran, Priyamani and Mayuri
Upadhya.
• This season 12 contestants are participating in the show.
6.
7. INTRODUCTION
• COLORS SUPER is the network’s second GEC in the Kannada market.
• The launch of COLORS SUPER was held on 24th July, 2015.
• Buoyed by the growing success of the regional broadcast portfolio, Viacom18
announced the launch of its first home-grown regional channel – COLORS
Super.
• The new channel has launched on 24th July, in the Kannada market, where it
already operates the current market leader – COLORS Kannada.
8. SWOT ANALYSIS
STRENGTHS:
• Media and Entertainment is one of the booming sector due to its vast customer
reach.
• Change in the lifestyle and spending patterns of the Indian masses on
entertainment.
• Technological innovations like online distribution channels, web-stores, multi-
and megaplexes are complementing the ongoing revolution and the growth of
the sector.
• The low cost of production and revenues ensures a good return on investment
for Indian Media And Entertainment industry.
9. SWOT ANALYSIS
WEAKNESSES:
• The media and entertainment sector in India is highly fragmented.
• Lack of cohesive production and distribution infrastructure, especially in the case
of music industry.
• The lack of efforts for media penetration in lower socio-economic classes, where
the media penetration is low.
10. SWOT ANALYSIS
OPPORTUNITIES:
• The increasing interest of the global investors in the sector.
• Opportunities for the expansion in the poorer sections of the society where the
penetration is poor.
• Technological innovations like animations, multiplexes, etc. and new distribution
channels like mobiles and internet have opened the doors of new opportunities
in the sector.
• Rise in the viewership and the advertising expenditure.
11. SWOT ANALYSIS
THREATS:
• Piracy, violation of intellectual property rights pose a major threat to the media
and entertainment companies.
• Lack of quality content has emerged as a major concern because of the “Quick-
buck” route being followed in the industry.
• With technological innovations taking place so rapidly, the media sector is facing
considerable uncertainty about success in the marketplace.
