Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Marketing Your ESL Programs Successfully: Tips and Tricks Sarah Elaine Eaton, M.A. November 14-15, 2003 TESL Canada / BC T...
<ul><li>“ As knowledge is acquired it must be organized and put into use, for a definite purpose, through practical plans....
Objectives <ul><li>In this workshop we will discuss how program managers can: </li></ul><ul><ul><ul><li>develop a viable m...
Questions to consider <ul><li>Discuss these questions with one or two other people and compare your answers. </li></ul><ul...
Develop a Winning Marketing Strategy <ul><li>Define your program before you market it. </li></ul><ul><li>Be honest about h...
 
Establishing Realistic Goals for Enrollment and Marketing <ul><li>The smaller your program the more capacity for growth yo...
Tracking Progress and Assessing Results <ul><li>Assess your current program demographics </li></ul><ul><li>Figure out the ...
Low cost tips and tricks <ul><li>Use the KISS principle in all your marketing materials </li></ul><ul><li>Be positive in a...
Join our online community <ul><li>Free Yahoo! Newsgroup dedicated to helping language schools learn to market their progra...
<ul><li>These ideas come from Sarah’s book: </li></ul><ul><li>101 Ways to Market your Language Program: </li></ul><ul><li>...
<ul><li>Contact Information </li></ul><ul><li>Sarah Elaine Eaton </li></ul><ul><li>Eaton International Consulting Inc. </l...
Upcoming SlideShare
Loading in …5
×

Marketing Your ESL Programs Successfully

6,847 views

Published on

Marketing Your ESL Programs Successful: Tips and Tricks, Presented at TESL Canada / BC TEAL November 2003

Published in: Education
  • Be the first to comment

Marketing Your ESL Programs Successfully

  1. 1. Marketing Your ESL Programs Successfully: Tips and Tricks Sarah Elaine Eaton, M.A. November 14-15, 2003 TESL Canada / BC TEAL
  2. 2. <ul><li>“ As knowledge is acquired it must be organized and put into use, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end.” </li></ul><ul><li>Napoleon Hill, </li></ul><ul><li>Think and Grow Rich </li></ul>
  3. 3. Objectives <ul><li>In this workshop we will discuss how program managers can: </li></ul><ul><ul><ul><li>develop a viable marketing strategy for marketing their programs </li></ul></ul></ul><ul><ul><ul><li>establish realistic goals for enrollment and marketing </li></ul></ul></ul><ul><ul><ul><li>track progress and assess the results of the marketing plans they develop </li></ul></ul></ul>
  4. 4. Questions to consider <ul><li>Discuss these questions with one or two other people and compare your answers. </li></ul><ul><li>Does your institution currently have a marketing strategy for ESL? </li></ul><ul><li>How do you promote your program now? </li></ul><ul><li>How could you improve your marketing? </li></ul>
  5. 5. Develop a Winning Marketing Strategy <ul><li>Define your program before you market it. </li></ul><ul><li>Be honest about how much you are willing and able to invest in marketing. </li></ul><ul><li>Create an image for your program. </li></ul><ul><li>Develop a strategy from “the top down” and “the bottom up”. </li></ul>
  6. 7. Establishing Realistic Goals for Enrollment and Marketing <ul><li>The smaller your program the more capacity for growth you have. </li></ul><ul><li>A 10% to 20% growth rate are attainable goals. </li></ul><ul><li>Set modest goals for the first year. </li></ul><ul><li>Use the first year of strategic marketing to get staff and administrators on board. </li></ul><ul><li>Ensure everyone supports your plan and goals will be easier to reach. </li></ul>
  7. 8. Tracking Progress and Assessing Results <ul><li>Assess your current program demographics </li></ul><ul><li>Figure out the marketing strategy that has proven most successful for you – ask your students where they heard about you </li></ul><ul><li>Develop a database that can be a marketing gold mine </li></ul><ul><li>Review your program’s successes and failures over the past year </li></ul><ul><li>Review your marketing and sales over the past year – Did you reach all your goals? </li></ul><ul><li>Plan ahead for next year </li></ul>
  8. 9. Low cost tips and tricks <ul><li>Use the KISS principle in all your marketing materials </li></ul><ul><li>Be positive in all your marketing materials – avoid negative words </li></ul><ul><li>Partner with other educational programs at your school </li></ul><ul><li>Ask host families to help you market your program </li></ul>
  9. 10. Join our online community <ul><li>Free Yahoo! Newsgroup dedicated to helping language schools learn to market their programs better. </li></ul><ul><li>[email_address] </li></ul>
  10. 11. <ul><li>These ideas come from Sarah’s book: </li></ul><ul><li>101 Ways to Market your Language Program: </li></ul><ul><li>a practical guide for </li></ul><ul><li>language schools and programs </li></ul><ul><li>Available on Amazon.com </li></ul>
  11. 12. <ul><li>Contact Information </li></ul><ul><li>Sarah Elaine Eaton </li></ul><ul><li>Eaton International Consulting Inc. </li></ul><ul><li>www.eatonintl.com </li></ul><ul><li>1.403.244.9015 </li></ul>

×