3. Who is Sarah Cangley?
Sarah Cangley is the publisher and owner of
CHEEK2Chic luxury online magazine and website,
www.cheektochic.co.za.
Based in Johannesburg, Sarah is an accomplished
journalist having spent over 27 years contributing
to leading newspapers and magazines.
Her social column, CHEEK2Chic, was published in
the Citizen newspaper for 13 years, securing her a
stellar reputation as one of SA’s most high profile
journalists.
Sarah’s dream of launching her own publication and
developing an online presence came to fruition two years ago.
Thanks to her understanding of the luxury market, her highly sought after
attendance on the social scene and her avid social media following, the
CHEEK2Chic brand has secured its spot as THE “go-to” for all things fabulous.
4. “It is a visually appealing and compelling addition to the luxury market, with
both a local and international audience,” notes Jacqui Higgins, marketing and
media liaison CLA Eventing.
Sarah’s social media presence on Twitter @cheek2chic, is building up a core of
loyal followers who, like her, are part of the luxury market.
CHEEK2Chic celebrates the best South Africa has to offer and explores the most
sought after international brands, giving her audience an array of fabulous
prestige elements, showcasing the finest local and international products,
people and places.
5. Digital Marketing
Print media is in decline consumer behaviour is
trending towards digital, a blended strategy of
traditional and digital marketing can still yield
returns for your business
Why Digital:
• Cost Effective
• Real Time Results
• Maximum Exposure
• Easy to Use
6. • CHEEK2Chic is a crisp well thought out site with a
smooth customer journey and interesting content
• CHEEK2Chic website had 6 million hits in 2014
• The bi-monthly publication features some of SA’s most
respected writers and has 20 000 readers per issue
• CHEEK2Chic has a global audience, although over 70%
of all traffic is in the South African area.
• The average time spent on the site is almost triple the
industry standard which is 1.5 minutes.
• The average page views per visitor are far higher than
the industry standard.
7.
8. Benefits of Marketing with
• Quick and measurable turnaround in
comparison to print
• Going viral means you can easily share
information and receive far greater exposure
driving traffic to your website and social media
pages
• Non intrusive for consumers you know whoever
reads the information is there because they
want to be
• Longer shelf life once you’re out there the
repeat visibility is endless
9. Target Audience
• CHEEK2Chic speaks to influencers and a high
profile, well travelled audience with a taste for
luxury
• CHEEK2Chic has an engaged target audience -
shoppers referred by Cheek to Chic are 20%
more likely to make a purchase than from
straightforward advertising
