Why Big Brands Love WordPress

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A presentation I gave at WordCamp Europe 2013 where I explain why big brands, enterprises & companies love WordPress, with tons of examples and quotes from companies using WordPress.

A peek at some of the answers:
- It’s easy to use.
- It’s beautiful.
- It Scales.
- You own your data.
- You can launch quickly.
- It integrates & plays well with other services.
- It goes mobile and Responsive.
- You can iterate quickly with a small development team.
- It can humanize data.
- It’s a dynamic platform.
- The WordPress Community.

And some information about the WordPress secret weapon: You.

A full list of links & sites in the presentation are available at:
http://vip.wordpress.com/2013/10/22/why-big-brands-love-wordpress/

Want more information about WordPress for enterprises & big brands? Get in touch at http://vip.wordpress.com or Twitter @rosso / @WordPressVIP

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Why Big Brands Love WordPress

  1. 1. WHY BIG BRANDS LOVE WORDPRESS SARA ROSSO #WCEU @ROSSO
  2. 2. 10 YEARS OF WORDPRESS
  3. 3. 20.1% +3.4% points since last year
  4. 4. Q: WHY DO BIG BRANDS LOVE WORDPRESS?
  5. 5. 7 YEARS OF (MY) WORDPRESS SARA @ROSSO VIP GLOBAL SERVICES MANAGER AUTOMATTIC / WORDPRESS.COM
  6. 6. VIP.WORDPRESS.COM
  7. 7. A: IT’S EASY TO USE.
  8. 8. KAISER FAMILY FOUNDATION
  9. 9. “...EVERYONE WE SPOKETO SAIDTHAT WORDPRESS WAS THE BETTER CHOICE FOR EASE OF USE, INTUITIVENESS, & SIMPLER WORKFLOW.” @KAISERFAMILYFOUND
  10. 10. BBC AMERICA
  11. 11. “...WE WERE ABLETO GETTHE SAME EDITINGTOOLS & EASY-TO-USE INTERFACE INTOTHE HANDS OF ALL OF OUR EDITORS.” BBC AMERICA
  12. 12. “I ENABLE NON-TECHNICAL PERSONNELTO CONTRIBUTE TO OURTEAM’S BLOG, & THEY CAN ACTUALLY FIGURE IT OUT IN WORDPRESS.” NASA
  13. 13. A: IT’S BEAUTIFUL.
  14. 14. 007.COM
  15. 15. ENTERPRISE MAGAZINE UK
  16. 16. ENTERPRISE MAGAZINE UK
  17. 17. THE ROLLING STONES
  18. 18. JUSTINTIMBERLAKE
  19. 19. USAIN BOLT
  20. 20. VAN HEUSEN
  21. 21. A: IT SCALES.
  22. 22. WORDPRESS.COM: 500 MILLION DATABASE TABLES A SINGLE CODEBASE
  23. 23. CNN
  24. 24. CBS LOCAL - NEWYORK
  25. 25. HARVARD BUSINESS REVIEW BLOGS
  26. 26. “OUR SITES ALL NOW SHARE A COMMON WORDPRESS THEME WHICH MAKES IT VERY EASY TO MAINTAIN THE CODEBASE ANDTO SPIN UP NEW ONES.” INTERACTIVE ONE
  27. 27. BATES UNIVERSITY
  28. 28. BOISE STATE UNIVERSITY
  29. 29. A: YOU OWN YOUR DATA.
  30. 30. KAISER FAMILY FOUNDATION
  31. 31. NY POST
  32. 32. NY POST SEARCH
  33. 33. A: YOU CAN LAUNCH QUICKLY.
  34. 34. “ALMOST ALL OF OUR NEW WEB CONTENT IS NOW CREATED ON WORDPRESS.” TIME.COM
  35. 35. TIME’S PERSON OFTHEYEAR
  36. 36. THE WALL STREET JOURNAL BLOGS
  37. 37. THE WALL STREET JOURNAL BLOGS
  38. 38. SITES.USA.GOV
  39. 39. A: IT INTEGRATES & PLAYS WELL WITH OTHER SERVICES.
  40. 40. BLOG C M S PLATFORM
  41. 41. AMC’STHE WALKING DEAD STORY SYNC
  42. 42. THE WALL STREET JOURNAL STREAMS
  43. 43. THE WASHINGTON POST SUPERGRID
  44. 44. LAVESPAVITA
  45. 45. LAVESPAVITA
  46. 46. BANGOR DAILY NEWS
  47. 47. A: IT GOES MOBILE AND RESPONSIVE.
  48. 48. QUARTZ
  49. 49. “...THE FEEL OF A NATIVE APP...ACCESSIBLE BY ANY DEVICE WITH A SCREEN.” QUARTZ
  50. 50. TIME.COM
  51. 51. “WE HAVE DEVELOPED A RESPONSIVETHEMETHAT WE CAN USETO EASILY LAUNCH A NEW SECTION OF OUR WEBSITE & QUICKLY START CREATING CONTENT.” TIME.COM
  52. 52. METRO UK
  53. 53. HARVARD GAZETTE
  54. 54. A: YOU CAN ITERATE QUICKLY WITH A SMALL DEVELOPMENT TEAM.
  55. 55. “THE SPEED WITH WHICH WE CAN INTRODUCE NEW FEATURES ON WORDPRESS IS SOMETHING A LOT OF PEOPLE HAVE COMMENTED ON.” QUARTZ
  56. 56. “THAT’S WHY OPEN SOURCE PROJECTS LIKE WORDPRESS ARE A GOOD FIT – WE CAN BE VERY EFFECTIVE WITH A SMALL TEAM.” KQED
  57. 57. GIGAOM
  58. 58. “EVERYTHINGTHAT WE RUN ON OUR SITE STARTS OUT AS AN INDEPENDENT PLUGINTHAT RUNS ON BASELINE WORDPRESS.” GIGAOM
  59. 59. THE WASHINGTON POST
  60. 60. “[WORDPRESS] ALLOWS FAST DEVELOPMENT & ALLOWS USTO ABC — ALWAYS BE CHANGING.” THE WASHINGTON POST
  61. 61. A: IT CAN HUMANIZE DATA.
  62. 62. DATA.NASA.GOV
  63. 63. “THETEAM STUDIEDTHE USAGE PATTERNS ON DATA.GOV AND FOUND THATVISITORS WERE HUNGRY FOR EXAMPLES OF HOW DATA ARE USED.” DATA.GOV
  64. 64. DATA.GOV
  65. 65. A: IT’S A DYNAMIC PLATFORM.
  66. 66. “NOW,WE HAVE A SOLID PLATFORMTHAT IS FLEXIBLE AND CONSTANTLY BEING IMPROVED.” BBC AMERICA
  67. 67. OPEN.NASA
  68. 68. “WE USE WORDPRESS AS A FLEXIBLE PLATFORM – IT’S A CMSTHAT WE ADAPT TO A WHOLE BUNCH OF NEEDS.” NASA
  69. 69. IGN
  70. 70. “...A ROBUST & FLEXIBLE CONTENT MANAGEMENT SYSTEM,AND...A LARGE COMMUNITY OF DEVELOPERS WHO ARE CONTINUALLY UPDATING IT.” IGN
  71. 71. A: THE WORDPRESS COMMUNITY.
  72. 72. CONSUMER FINANCIAL PROTECTION BUREAU
  73. 73. “EMBRACE THE WORDPRESS COMMUNITY...THEY’RETHE SOURCE FOR SOLVINGYOUR PROBLEMS AND GIVINGYOU INSPIRATIONTO SOLVE THEIRS.” CONSUMER FINANCE PROTECTION BUREAU
  74. 74. “IT FEELS GREAT WHEN WE’RE ABLETO OFFER FIXES THAT CAN HELPTHE ENTIRE COMMUNITY.” BBC AMERICA
  75. 75. “HAVING ALLTHIS CODE AVAILABLE AND SHARED BY THE REST OF THE WORDPRESS COMMUNITY MAKES IT EASIER FOR US TO WORK ONTHE SITE.” NASA
  76. 76. “IT’STHE POWER OF THE OPEN SOURCE COMMUNITY WHICH MAKES WORDPRESS AS GOOD AS IT IS.” INTERACTIVE ONE
  77. 77. A: THE WORDPRESS SECRET WEAPON: YOU.
  78. 78. “...WE ALMOST NEVER, EVER COME INTHROUGHTHETOP, WE ALWAYS COME IN THROUGHTHE BOTTOM.” - MATT MULLENWEG
  79. 79. PROTOTYPE IN ONE DAY
  80. 80. Partner FOR SUCCESS
  81. 81. GET Inspired & INSPIRE OTHERS
  82. 82. HELP TELL THE STORY
  83. 83. 27,2o0 plugins BUILD OR ACTIVATE FEATURES
  84. 84. GET Involved
  85. 85. Learn FROM OTHERS
  86. 86. Q: NEED MORE ANSWERS?
  87. 87. THANKS! @AUTOMATTIC AUTOMATTIC.COM/JOBS @WORDPRESSVIP VIP.WORDPRESS.COM @ROSSO SARAROSSO.COM

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