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WHY BIG BRANDS LOVE
WORDPRESS
SARA ROSSO
#WCEU @ROSSO
10 YEARS OF WORDPRESS
20.1%
+3.4% points since last year
Q: WHY DO BIG BRANDS
LOVE WORDPRESS?
7 YEARS OF (MY) WORDPRESS
SARA @ROSSO
VIP GLOBAL SERVICES MANAGER
AUTOMATTIC / WORDPRESS.COM
VIP.WORDPRESS.COM
A: IT’S EASY TO USE.
KAISER FAMILY FOUNDATION
“...EVERYONE WE SPOKETO
SAIDTHAT WORDPRESS
WAS THE BETTER
CHOICE FOR EASE OF USE,
INTUITIVENESS, & SIMPLER
WORKFLOW.”
@KAI...
BBC AMERICA
“...WE WERE ABLETO GETTHE
SAME EDITINGTOOLS &
EASY-TO-USE INTERFACE
INTOTHE HANDS OF ALL OF
OUR EDITORS.”
BBC AMERICA
“I ENABLE NON-TECHNICAL
PERSONNELTO CONTRIBUTE
TO OURTEAM’S BLOG, &
THEY CAN ACTUALLY
FIGURE IT OUT IN
WORDPRESS.”
NASA
A: IT’S BEAUTIFUL.
007.COM
ENTERPRISE MAGAZINE UK
ENTERPRISE MAGAZINE UK
THE ROLLING STONES
JUSTINTIMBERLAKE
USAIN BOLT
VAN HEUSEN
A: IT SCALES.
WORDPRESS.COM:
500 MILLION
DATABASE TABLES
A SINGLE
CODEBASE
CNN
CBS LOCAL - NEWYORK
HARVARD BUSINESS REVIEW BLOGS
“OUR SITES ALL NOW SHARE
A COMMON WORDPRESS
THEME WHICH MAKES IT
VERY EASY TO MAINTAIN
THE CODEBASE ANDTO SPIN
UP NEW ONES...
BATES UNIVERSITY
BOISE STATE UNIVERSITY
A: YOU OWN YOUR DATA.
KAISER FAMILY FOUNDATION
NY POST
NY POST SEARCH
A: YOU CAN LAUNCH
QUICKLY.
“ALMOST ALL OF OUR
NEW WEB CONTENT IS
NOW CREATED ON
WORDPRESS.”
TIME.COM
TIME’S PERSON OFTHEYEAR
THE WALL STREET JOURNAL BLOGS
THE WALL STREET JOURNAL BLOGS
SITES.USA.GOV
A: IT INTEGRATES
& PLAYS WELL
WITH OTHER SERVICES.
BLOG
C M S
PLATFORM
AMC’STHE WALKING DEAD STORY SYNC
THE WALL STREET JOURNAL STREAMS
THE WASHINGTON POST SUPERGRID
LAVESPAVITA
LAVESPAVITA
BANGOR DAILY NEWS
A: IT GOES MOBILE AND
RESPONSIVE.
QUARTZ
“...THE FEEL OF A
NATIVE APP...ACCESSIBLE BY
ANY DEVICE WITH A
SCREEN.”
QUARTZ
TIME.COM
“WE HAVE DEVELOPED A
RESPONSIVETHEMETHAT WE
CAN USETO EASILY
LAUNCH A NEW SECTION
OF OUR WEBSITE & QUICKLY
START CREATING ...
METRO UK
HARVARD GAZETTE
A: YOU CAN ITERATE
QUICKLY WITH A SMALL
DEVELOPMENT TEAM.
“THE SPEED WITH WHICH
WE CAN INTRODUCE NEW
FEATURES ON WORDPRESS
IS SOMETHING A LOT OF
PEOPLE HAVE COMMENTED
ON.”
QUARTZ
“THAT’S WHY OPEN SOURCE
PROJECTS LIKE WORDPRESS
ARE A GOOD FIT – WE CAN
BE VERY EFFECTIVE WITH
A SMALL TEAM.”
KQED
GIGAOM
“EVERYTHINGTHAT WE RUN
ON OUR SITE STARTS OUT
AS AN INDEPENDENT
PLUGINTHAT RUNS ON
BASELINE WORDPRESS.”
GIGAOM
THE WASHINGTON POST
“[WORDPRESS] ALLOWS
FAST DEVELOPMENT &
ALLOWS USTO ABC —
ALWAYS BE CHANGING.”
THE WASHINGTON POST
A: IT CAN HUMANIZE DATA.
DATA.NASA.GOV
“THETEAM STUDIEDTHE
USAGE PATTERNS ON
DATA.GOV AND FOUND
THATVISITORS WERE
HUNGRY FOR EXAMPLES
OF HOW DATA ARE USED.”
DATA...
DATA.GOV
A: IT’S A DYNAMIC
PLATFORM.
“NOW,WE HAVE A SOLID
PLATFORMTHAT IS FLEXIBLE
AND CONSTANTLY BEING
IMPROVED.”
BBC AMERICA
OPEN.NASA
“WE USE WORDPRESS AS A
FLEXIBLE PLATFORM –
IT’S A CMSTHAT WE ADAPT
TO A WHOLE BUNCH OF
NEEDS.”
NASA
IGN
“...A ROBUST & FLEXIBLE
CONTENT MANAGEMENT
SYSTEM,AND...A LARGE
COMMUNITY OF
DEVELOPERS WHO ARE
CONTINUALLY UPDATING
IT.”
...
A: THE WORDPRESS
COMMUNITY.
CONSUMER FINANCIAL PROTECTION BUREAU
“EMBRACE THE
WORDPRESS
COMMUNITY...THEY’RETHE
SOURCE FOR SOLVINGYOUR
PROBLEMS AND GIVINGYOU
INSPIRATIONTO SOLVE
THEIRS.”
C...
“IT FEELS GREAT WHEN
WE’RE ABLETO OFFER FIXES
THAT CAN HELPTHE ENTIRE
COMMUNITY.”
BBC AMERICA
“HAVING ALLTHIS CODE
AVAILABLE AND SHARED BY
THE REST OF THE
WORDPRESS COMMUNITY
MAKES IT EASIER FOR US
TO WORK ONTHE SITE...
“IT’STHE POWER OF THE
OPEN SOURCE
COMMUNITY WHICH MAKES
WORDPRESS AS GOOD AS IT
IS.”
INTERACTIVE ONE
A: THE WORDPRESS
SECRET WEAPON:
YOU.
“...WE ALMOST NEVER, EVER
COME INTHROUGHTHETOP,
WE ALWAYS COME IN
THROUGHTHE BOTTOM.”
- MATT MULLENWEG
PROTOTYPE IN ONE DAY
Partner FOR SUCCESS
GET Inspired & INSPIRE OTHERS
HELP TELL THE STORY
27,2o0 plugins
BUILD OR ACTIVATE FEATURES
GET Involved
Learn FROM OTHERS
Q: NEED MORE ANSWERS?
THANKS!
@AUTOMATTIC AUTOMATTIC.COM/JOBS
@WORDPRESSVIP VIP.WORDPRESS.COM
@ROSSO SARAROSSO.COM
Why Big Brands Love WordPress
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Why Big Brands Love WordPress

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A presentation I gave at WordCamp Europe 2013 where I explain why big brands, enterprises & companies love WordPress, with tons of examples and quotes from companies using WordPress.

A peek at some of the answers:
- It’s easy to use.
- It’s beautiful.
- It Scales.
- You own your data.
- You can launch quickly.
- It integrates & plays well with other services.
- It goes mobile and Responsive.
- You can iterate quickly with a small development team.
- It can humanize data.
- It’s a dynamic platform.
- The WordPress Community.

And some information about the WordPress secret weapon: You.

A full list of links & sites in the presentation are available at:
http://vip.wordpress.com/2013/10/22/why-big-brands-love-wordpress/

Want more information about WordPress for enterprises & big brands? Get in touch at http://vip.wordpress.com or Twitter @rosso / @WordPressVIP

Published in: Technology, Business

Why Big Brands Love WordPress

  1. 1. WHY BIG BRANDS LOVE WORDPRESS SARA ROSSO #WCEU @ROSSO
  2. 2. 10 YEARS OF WORDPRESS
  3. 3. 20.1% +3.4% points since last year
  4. 4. Q: WHY DO BIG BRANDS LOVE WORDPRESS?
  5. 5. 7 YEARS OF (MY) WORDPRESS SARA @ROSSO VIP GLOBAL SERVICES MANAGER AUTOMATTIC / WORDPRESS.COM
  6. 6. VIP.WORDPRESS.COM
  7. 7. A: IT’S EASY TO USE.
  8. 8. KAISER FAMILY FOUNDATION
  9. 9. “...EVERYONE WE SPOKETO SAIDTHAT WORDPRESS WAS THE BETTER CHOICE FOR EASE OF USE, INTUITIVENESS, & SIMPLER WORKFLOW.” @KAISERFAMILYFOUND
  10. 10. BBC AMERICA
  11. 11. “...WE WERE ABLETO GETTHE SAME EDITINGTOOLS & EASY-TO-USE INTERFACE INTOTHE HANDS OF ALL OF OUR EDITORS.” BBC AMERICA
  12. 12. “I ENABLE NON-TECHNICAL PERSONNELTO CONTRIBUTE TO OURTEAM’S BLOG, & THEY CAN ACTUALLY FIGURE IT OUT IN WORDPRESS.” NASA
  13. 13. A: IT’S BEAUTIFUL.
  14. 14. 007.COM
  15. 15. ENTERPRISE MAGAZINE UK
  16. 16. ENTERPRISE MAGAZINE UK
  17. 17. THE ROLLING STONES
  18. 18. JUSTINTIMBERLAKE
  19. 19. USAIN BOLT
  20. 20. VAN HEUSEN
  21. 21. A: IT SCALES.
  22. 22. WORDPRESS.COM: 500 MILLION DATABASE TABLES A SINGLE CODEBASE
  23. 23. CNN
  24. 24. CBS LOCAL - NEWYORK
  25. 25. HARVARD BUSINESS REVIEW BLOGS
  26. 26. “OUR SITES ALL NOW SHARE A COMMON WORDPRESS THEME WHICH MAKES IT VERY EASY TO MAINTAIN THE CODEBASE ANDTO SPIN UP NEW ONES.” INTERACTIVE ONE
  27. 27. BATES UNIVERSITY
  28. 28. BOISE STATE UNIVERSITY
  29. 29. A: YOU OWN YOUR DATA.
  30. 30. KAISER FAMILY FOUNDATION
  31. 31. NY POST
  32. 32. NY POST SEARCH
  33. 33. A: YOU CAN LAUNCH QUICKLY.
  34. 34. “ALMOST ALL OF OUR NEW WEB CONTENT IS NOW CREATED ON WORDPRESS.” TIME.COM
  35. 35. TIME’S PERSON OFTHEYEAR
  36. 36. THE WALL STREET JOURNAL BLOGS
  37. 37. THE WALL STREET JOURNAL BLOGS
  38. 38. SITES.USA.GOV
  39. 39. A: IT INTEGRATES & PLAYS WELL WITH OTHER SERVICES.
  40. 40. BLOG C M S PLATFORM
  41. 41. AMC’STHE WALKING DEAD STORY SYNC
  42. 42. THE WALL STREET JOURNAL STREAMS
  43. 43. THE WASHINGTON POST SUPERGRID
  44. 44. LAVESPAVITA
  45. 45. LAVESPAVITA
  46. 46. BANGOR DAILY NEWS
  47. 47. A: IT GOES MOBILE AND RESPONSIVE.
  48. 48. QUARTZ
  49. 49. “...THE FEEL OF A NATIVE APP...ACCESSIBLE BY ANY DEVICE WITH A SCREEN.” QUARTZ
  50. 50. TIME.COM
  51. 51. “WE HAVE DEVELOPED A RESPONSIVETHEMETHAT WE CAN USETO EASILY LAUNCH A NEW SECTION OF OUR WEBSITE & QUICKLY START CREATING CONTENT.” TIME.COM
  52. 52. METRO UK
  53. 53. HARVARD GAZETTE
  54. 54. A: YOU CAN ITERATE QUICKLY WITH A SMALL DEVELOPMENT TEAM.
  55. 55. “THE SPEED WITH WHICH WE CAN INTRODUCE NEW FEATURES ON WORDPRESS IS SOMETHING A LOT OF PEOPLE HAVE COMMENTED ON.” QUARTZ
  56. 56. “THAT’S WHY OPEN SOURCE PROJECTS LIKE WORDPRESS ARE A GOOD FIT – WE CAN BE VERY EFFECTIVE WITH A SMALL TEAM.” KQED
  57. 57. GIGAOM
  58. 58. “EVERYTHINGTHAT WE RUN ON OUR SITE STARTS OUT AS AN INDEPENDENT PLUGINTHAT RUNS ON BASELINE WORDPRESS.” GIGAOM
  59. 59. THE WASHINGTON POST
  60. 60. “[WORDPRESS] ALLOWS FAST DEVELOPMENT & ALLOWS USTO ABC — ALWAYS BE CHANGING.” THE WASHINGTON POST
  61. 61. A: IT CAN HUMANIZE DATA.
  62. 62. DATA.NASA.GOV
  63. 63. “THETEAM STUDIEDTHE USAGE PATTERNS ON DATA.GOV AND FOUND THATVISITORS WERE HUNGRY FOR EXAMPLES OF HOW DATA ARE USED.” DATA.GOV
  64. 64. DATA.GOV
  65. 65. A: IT’S A DYNAMIC PLATFORM.
  66. 66. “NOW,WE HAVE A SOLID PLATFORMTHAT IS FLEXIBLE AND CONSTANTLY BEING IMPROVED.” BBC AMERICA
  67. 67. OPEN.NASA
  68. 68. “WE USE WORDPRESS AS A FLEXIBLE PLATFORM – IT’S A CMSTHAT WE ADAPT TO A WHOLE BUNCH OF NEEDS.” NASA
  69. 69. IGN
  70. 70. “...A ROBUST & FLEXIBLE CONTENT MANAGEMENT SYSTEM,AND...A LARGE COMMUNITY OF DEVELOPERS WHO ARE CONTINUALLY UPDATING IT.” IGN
  71. 71. A: THE WORDPRESS COMMUNITY.
  72. 72. CONSUMER FINANCIAL PROTECTION BUREAU
  73. 73. “EMBRACE THE WORDPRESS COMMUNITY...THEY’RETHE SOURCE FOR SOLVINGYOUR PROBLEMS AND GIVINGYOU INSPIRATIONTO SOLVE THEIRS.” CONSUMER FINANCE PROTECTION BUREAU
  74. 74. “IT FEELS GREAT WHEN WE’RE ABLETO OFFER FIXES THAT CAN HELPTHE ENTIRE COMMUNITY.” BBC AMERICA
  75. 75. “HAVING ALLTHIS CODE AVAILABLE AND SHARED BY THE REST OF THE WORDPRESS COMMUNITY MAKES IT EASIER FOR US TO WORK ONTHE SITE.” NASA
  76. 76. “IT’STHE POWER OF THE OPEN SOURCE COMMUNITY WHICH MAKES WORDPRESS AS GOOD AS IT IS.” INTERACTIVE ONE
  77. 77. A: THE WORDPRESS SECRET WEAPON: YOU.
  78. 78. “...WE ALMOST NEVER, EVER COME INTHROUGHTHETOP, WE ALWAYS COME IN THROUGHTHE BOTTOM.” - MATT MULLENWEG
  79. 79. PROTOTYPE IN ONE DAY
  80. 80. Partner FOR SUCCESS
  81. 81. GET Inspired & INSPIRE OTHERS
  82. 82. HELP TELL THE STORY
  83. 83. 27,2o0 plugins BUILD OR ACTIVATE FEATURES
  84. 84. GET Involved
  85. 85. Learn FROM OTHERS
  86. 86. Q: NEED MORE ANSWERS?
  87. 87. THANKS! @AUTOMATTIC AUTOMATTIC.COM/JOBS @WORDPRESSVIP VIP.WORDPRESS.COM @ROSSO SARAROSSO.COM

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