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David J. Moore
October2017
Manage Customer Service from Start to Finish
with SAP Hybris Service Cloud
2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Dynamic digital engagement
For happy digital customers
Communities
Self-service
Knowledge base Chatbots
Machine learning
IoT
Expert supportCustomer journey
3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
1. CAPTURE the customer
“73% of consumers want the
ability to solve product and
service issues on their own.”
Source: 2015 Aspect Consumer Experience Survey
4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
1. CAPTURE the customer
• Search engine optimized
Product and Customer-
created content drives
visitors and extends your
reach
• Use Social to link to
support via Facebook,
Twitter, and other social
networks
5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
2. GUIDE the customer
6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
2. GUIDE the customer
• Foster self-service and collaborative
issue resolution through Self Service
FAQ, Support Documents and Q&A
boards
• Machine learning to suggest and
promote answers for resolution
• Lower the total cost of support by
inspiring low touch service
engagements
7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
3. ENGAGE the customer
8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
8
3. ENGAGE the customer
9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
4. SECURE the customer
10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
4. SECURE the customer
§ Understand the customer's digital service
journey
§ Enable customer service communication
across traditional channels
§ Leverage Guided Support with embedded
Machine Learning
§ Allocate the right expert to resolve the
issue…
11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
QUESTION (ENGAGE)
Dynamic digital engagement for service
SERVICE (SECURE)EXPLORE (GUIDE)SEARCH WEB (CAPTURE)
§ Search links to company
product/service support
Web site
§ Access knowledge base
looking for solutions
§ Search FAQ
§ Search Communities
Q&A
§ First level chatbot service
§ Differencing and allocation
based on machine learning
§ Automatic handover to
Human chat triggered
when needed
§ Second level human
service
§ Experts
§ Field service technicians
3. 4.2.1.
12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Supporting the digital service journey with machine learning, bots, and the
Internet of Things (IoT)
Optimize digital service
journey
• Ticket categorization
• Recommended responses
• Supervisor insights
• Parts recommendation
• Service assistant
Scale service assist with
bots
• Conversational support
• Suggestion and promotion
of knowledge base articles
• Guided search
• Easy scaling of support at
peak times
Transform service with
the IoT
• Predictive maintenance
and service
• Fix before fail
• Performance-based
contracts
• Asset intelligence network
13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
End-to-end service management
SERVICE
PLANNING
Planned labor and parts
Planned tasks and checklists
Advance shipment of parts
Optimized schedule and resource
assignment
SERVICE
EXECUTION
Zero-admin mobile ‒ offline and online
Parts van stock
Time sheets
Work instructions and task lists
Service report and customer signature
SERVICE
ADMINISTRATION
Manage service contracts, warranty,
and entitlements
Billing, cost, and profitability analysis
Parts logistics
Real-time reporting and KPIs
CUSTOMER SERVICE
AND SUPPORT
Omnichannel support
Knowledge management and
collaboration
Routing, queuing, and escalation
Integration with connected assets
Thank you.
Contact information:
David J. Moore
Global Service CoE
David.moore01@sap.com
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components
of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated
companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are
set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release
any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products,
and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The
information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,
and they should not be relied upon in making purchasing decisions.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company)
in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies.
See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
© 2017 SAP SE or an SAP affiliate company. All rights reserved.

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Manage Customer Service from Start to Finish with SAP Hybris Service Cloud

  • 1. David J. Moore October2017 Manage Customer Service from Start to Finish with SAP Hybris Service Cloud
  • 2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Dynamic digital engagement For happy digital customers Communities Self-service Knowledge base Chatbots Machine learning IoT Expert supportCustomer journey
  • 3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 1. CAPTURE the customer “73% of consumers want the ability to solve product and service issues on their own.” Source: 2015 Aspect Consumer Experience Survey
  • 4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 1. CAPTURE the customer • Search engine optimized Product and Customer- created content drives visitors and extends your reach • Use Social to link to support via Facebook, Twitter, and other social networks
  • 5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 2. GUIDE the customer
  • 6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 2. GUIDE the customer • Foster self-service and collaborative issue resolution through Self Service FAQ, Support Documents and Q&A boards • Machine learning to suggest and promote answers for resolution • Lower the total cost of support by inspiring low touch service engagements
  • 7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 3. ENGAGE the customer
  • 8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 8 3. ENGAGE the customer
  • 9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 4. SECURE the customer
  • 10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 4. SECURE the customer § Understand the customer's digital service journey § Enable customer service communication across traditional channels § Leverage Guided Support with embedded Machine Learning § Allocate the right expert to resolve the issue…
  • 11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ QUESTION (ENGAGE) Dynamic digital engagement for service SERVICE (SECURE)EXPLORE (GUIDE)SEARCH WEB (CAPTURE) § Search links to company product/service support Web site § Access knowledge base looking for solutions § Search FAQ § Search Communities Q&A § First level chatbot service § Differencing and allocation based on machine learning § Automatic handover to Human chat triggered when needed § Second level human service § Experts § Field service technicians 3. 4.2.1.
  • 12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Supporting the digital service journey with machine learning, bots, and the Internet of Things (IoT) Optimize digital service journey • Ticket categorization • Recommended responses • Supervisor insights • Parts recommendation • Service assistant Scale service assist with bots • Conversational support • Suggestion and promotion of knowledge base articles • Guided search • Easy scaling of support at peak times Transform service with the IoT • Predictive maintenance and service • Fix before fail • Performance-based contracts • Asset intelligence network
  • 13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ End-to-end service management SERVICE PLANNING Planned labor and parts Planned tasks and checklists Advance shipment of parts Optimized schedule and resource assignment SERVICE EXECUTION Zero-admin mobile ‒ offline and online Parts van stock Time sheets Work instructions and task lists Service report and customer signature SERVICE ADMINISTRATION Manage service contracts, warranty, and entitlements Billing, cost, and profitability analysis Parts logistics Real-time reporting and KPIs CUSTOMER SERVICE AND SUPPORT Omnichannel support Knowledge management and collaboration Routing, queuing, and escalation Integration with connected assets
  • 14. Thank you. Contact information: David J. Moore Global Service CoE David.moore01@sap.com
  • 15. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. © 2017 SAP SE or an SAP affiliate company. All rights reserved.