This document discusses the global textile printing market and the growth of digital printing. It notes that traditional printing currently holds 97% of the market share while digital printing holds around 2%, but is expected to grow its share to 15% within 5 years. Digital printing offers benefits over traditional printing like quicker response times, design freedom, and a more environmentally friendly process. Key factors that will impact the sustainability of digital printing include ink costs, ink technology advances, quality improvements, optimizing the supply chain, and providing total solutions.