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The document provides instructions for optimizing a webpage for search engine ranking and promotion, including selecting keywords, adding metadata like titles and descriptions, setting up redirects, and promoting a concert in multiple cities through paid search and display advertising campaigns at the campaign, ad group, and ad levels with relevant keywords.

Business

1. Which page to optimized and why?
_____________________________________________________________________________
2. What are the necessary changes they can do on the page layout?
_____________________________________________________________________________
_____________________________________________________________________________
3. Select the 5 best keywords and do a competition and Position analysis?
______________________________________________________________________________
______________________________________________________________________________
4. File Name Added?
______________________________________________________________________________
5. Title added?
______________________________________________________________________________
6. Meta description added ?
______________________________________________________________________________
______________________________________________________________________________
7. Alt tag
______________________________________________________________________________
8. Create Robots.txt, 301 & 302 URL redirection?
______________________________________________________________________________
9. What are the tools you have used?
______________________________________________________________________________
PPC
10. This is Mikha Singh concert is happening in 3 different cities. How you’re going to promote it
in SEM Mode?
Concert Details:
DELHI : 14th
Feb, 2015
PUNE : 22nd
Feb, 2015
BANGALORE : 3rd
March, 2015

FOR PPC:
Campaign Level
Ad Group Level
Ad level Ads Keywords ads Keywords ads Keywords ads Keywords
FOR DISPLAY:
Campaign
Level
Ad Group
Level
Ad level Ads Keywords ads Keywords ads Keywords ads Keywords

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Check list

1. 1. Which page to optimized and why? _____________________________________________________________________________ 2. What are the necessary changes they can do on the page layout? _____________________________________________________________________________ _____________________________________________________________________________ 3. Select the 5 best keywords and do a competition and Position analysis? ______________________________________________________________________________ ______________________________________________________________________________ 4. File Name Added? ______________________________________________________________________________ 5. Title added? ______________________________________________________________________________ 6. Meta description added ? ______________________________________________________________________________ ______________________________________________________________________________ 7. Alt tag ______________________________________________________________________________ 8. Create Robots.txt, 301 & 302 URL redirection? ______________________________________________________________________________ 9. What are the tools you have used? ______________________________________________________________________________ PPC 10. This is Mikha Singh concert is happening in 3 different cities. How you’re going to promote it in SEM Mode? Concert Details: DELHI : 14th Feb, 2015 PUNE : 22nd Feb, 2015 BANGALORE : 3rd March, 2015

2. FOR PPC: Campaign Level Ad Group Level Ad level Ads Keywords ads Keywords ads Keywords ads Keywords FOR DISPLAY: Campaign Level Ad Group Level Ad level Ads Keywords ads Keywords ads Keywords ads Keywords

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