Samy, winners in the recent Social+Mobile Case Study Contest being presented at this week’s Social + Mobile "Show Me the Money" Conference, speak about the future of mobile advertising.

1. Winner
Best Money Making Mobile Strategy

2. In mobile, it’s hard to break through the noise. For most local media
companies, understanding how to communicate, execute and monetize a a
mobile strategy has proven to be a significant challenge.

3. But a mobile strategy is now an imperative! The opportunity is too
great to miss! In order to succeed, local media owners need to stay
focused on 3 fundamental tenets for both their sales teams and clients.
Easy
No Risk
Big Upside

4. to understand: too often, local media companies are trying
to sell overly complex, largely irrelevant digital marketing platforms to
their customers. It’s like the blind leading the blind unfortunately.
EASY

5. Easyto communicate: your sales team should be able to describe in a few
minutes what the opportunity is and have the client understand
without too much complexity

6. Easyto manage: most local media companies today, with their
digital agencies, are spending way too much time and energy for
diminishing returns in search, social and display. Lower your COGs!

7. Easyto see it grow: the media business is like any other. To be
successful you should build/buy low and sell high! A mobile business
plan should be the same. How can you build users at the lowest cost
and get the highest value for them?

8. No RiskAdvertisers today are demanding performance first.
With so many options available to them, they want no risk in any new
offering. Your offering must let the performance dictate your worth.

9. Big Upsidefor your clients. They are already very busy.
They are already managing other marketing channels. What can you
do to blow them away and make all other channels obsolete?

10. Big Upsidefor your sales team. How great would it be
To sell something that is guaranteed to help your clients? How exciting
To visit once, close the deal and never have to ask for a new contract?

11. Big Upside for your company. Forget incremental gains.
There is no more time. You need to make big moves, and they need to
Be made yesterday! Mobile is an amazing opportunity. But it is NOW!

12. We’ve Found the
Solution.

13. The first ever mobile mall, and one that
follows a shopper everywhere.
Very EASY to describe!
Introducing

14. Samy is Easy to Manage: No more high COGs. The
merchants can manage themselves, and in a matter of
minutes.

15. In Samy, it’s Easy to see what’s happening. Each day, your
customers can see very simply how well the application is
working to drive business.

16. Samy is a no RISK proposition for the client! No point in
charging until they KNOW it’s working
ONLY PAY FOR RESULTS!

17. -
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Merchant Subscription
Growth
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Merchant Subscription
Growth
Market #1 Market #2
Proven in Multiple Markets
It Works: Samy grows fast, again and again. We have been
at the top of the charts in any new market. Users love the
utility. And the CTR and Conversion rates……….

18. Big Upside for Clients: Performance is outlandish

19. By incorporating Samy into a seasonal print
campaign, this client saw immediate and very
favorable returns.
• Overall increase in conversion rate of 62%.
• Overall ROI improvement of 200%
• Grew email database by 13%
Conclusion: Samy dramatically extends the value
of advertising dollars in any medium.
Big Upside for Salespeople:
Samy Enhances vs Detracts from Current Campaigns

20. Big Upside for Your Company:
Be at the center of all commerce in your community!

21. Everyone Wins in the Mobile, Local Mall! And your company
positions itself in the center of it all, as landlord.

22. Thank You! Kent.kirschner@samy.com