Ayurveda is a system of medicine that has its origination roots in the Indian subcontinent. It uses natural healing practices to cure clinical conditions such as sinusitis, cough, depression, and insomnia. Ayurveda therapies have been integrated in general wellness and in some cases in medical use worldwide. In addition, ayurvedic ingredients are extensively used in personal care products and health supplements along with drugs.

1. • (Health Care Products, Personal Care Products, Skin Care,
Hair Care Products, Oral Care Products, Drugs) and by
Distribution Channel (Pharmacies, Supermarkets,
Departmental Stores, Beauty Spa/Salon, Internet Retailing,
Specialty Stores): Global Opportunity Analysis and Industry
Forecast, 2023-2032
Ayurvedic
Market

2. Prime determinants of growth
Ayurveda is a system of medicine that has its origination roots in the
Indian subcontinent. It uses natural healing practices to cure clinical
conditions such as sinusitis, cough, depression, and insomnia.
Ayurveda therapies have been integrated in general wellness and in
some cases in medical use worldwide. In addition, ayurvedic
ingredients are extensively used in personal care products and health
supplements along with drugs.
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3. Recent developments in Ayurvedic
Market
► E-commerce and Digital Marketing:
Ayurvedic companies are increasingly
using e-commerce platforms and
digital marketing to reach a wider
audience. This trend accelerated
during the COVID-19 pandemic as
consumers turned to online shopping
and telehealth consultations.
► Ayurveda in Healthcare Institutions:
Ayurveda has been integrated into
mainstream healthcare systems in
some regions, with Ayurvedic
treatments offered alongside
conventional medical care.

4. KEY PLAYERS:
Patanjali Ayurved
Limited
Charak Pharma
Pvt. Ltd
Vicco Laboratories
the Himalaya Drug
Company
Dabur India
Limited
SHREE
BAIDYANATH
AYURVED
BHAWAN PVT. LTD.
Emami Limited

5. BY REGION:
•North America (U.S.,
•Canada, Mexico)
•Europe (France, Germany, Italy,
•Spain, UK, Rest of Europe)
•Asia-Pacific (China, Japan, India,
South Korea, Australia, Rest of Asia-
Pacific)
•LAMEA (Brazil, South Africa, Saudi
Arabia, Rest of LAMEA)

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