General Mills

1. "Nourishing Lives"
Social Media Plan
By: Rachel Samrah

2. Sales (Billions)
31%
$15,000
$14,500
$14,000
$13,500
$13,000
U.S Cereal Market Share
$12,500
$12,000
$11,500
$11,000
General Kellogg
Mills

3. Challenges Goals
Recession

4. Health conscious individuals
with hectic schedules
Range of demographics

5. “Start and end your day
with the General Mills
team.”

8. Fight obesity with the General Mills team

9. Web
Traffic

10. $6,000 Budget for 2012 Pulsing Advertising
12% Google AdWords
Gym Website Advertising
15% 40%
Blogs
YouTube Video Animations
11%
Tee Shirt Landing Page
Promotion
22%