Its all about health drinks

1. HEALTH DRINKS
DESCRIPTION:
A STUDY ON TASTE AND AWARENESS OF THE
ADULTS WHO’S PREFERING A HEALTH DRINKS.
RESEARCH DESIGN:
 DESCRIPTIVE DESIGN
SAMPLING TECHNIQUE:
 PROPABILITY SAMPLING
(20 SAMPLES FROM KSRCT-SM COLLEGE)
QUESTIONNAIRE:
 OPEN/CLOSE ENDED QUESTIONS
 MULTI CHOICE QUESTIONS
 SEMANTIC QUESTIONS
SCALING:
 NOMINAL SCALING
 INTERVAL SCALING

2. NAME : ________________
GENDER : M/F
FATHER’S
OCCUPATION : _________________
FAMILY INCOME : 1). BELOW 10,000
2). 10,000-30,000
3). ABOVE 30,000
FAMILY SIZE : 1). BELOW 3
2). EQUAL TO 3
3). MORE THAN 3
TYPE OF FAMILY : 1). NEURAL
2). JOINT

3. 1. DO YOU HAVE A HABIT OF CONSUMING A HEALTH DRINKS?
 YES
 NO (ANS TO 13-15)
2. WHICH BRAND YOU DESIRE?
 HORLICKS
 BOOST
 COMPLAN
 OTHERS
3. WHICH IS YOUR FAVOURITE FLAVOUR?
 VANILLA
 STRAWBERRY
 CHOCOLATE
 OTHERS
4. HOW OFTEN YOU USE HEALTH DRINKS?
 DAILY
 WEEKLY
 MONTHLY
 RARELY
5. WHICH SIZE DO YOU PREFER?
 50G
 100G
 1/2KG
 1KG

4. 6. HOW MANY PACKS YOU AFFORD FOR EVERY MONTH?
 1
 2
 3
 MORE THAN 3
7. WHICH IS UNIGUE QUALITY TO GO FOR HEALTH DRINKS?
 PACKAGING
 LABELING
 PRICE
 TASTE
 OTHERS
8. HOW DO YOU RATE THE QUALITY OF PARTICULAR HEALTH
DRINK?
HIGH __ __ __ __ __ LOW
(VERY HIGH:5 HIGH: 4 NEUTRAL:3 LOW:4 VERYLOW:1)
9. HOW DO YOU COME TO KNOW ABOUT THE HEALTH DRINKS?
 ADVERTISEMENTS
 WORD OF MOUTH
 OTHERS
10. ARE YOU SATISFY WITH THE PRICE OF YOUR HEALTH DRINK?
 YES
 NO

5. 11. FOR WHICH GROUP OF AGE THE HEALTH DRINK IS SUITABLE
FOR?
 INFANT
 CHILD
 ADULT
 ALL
12. IS IT EASILY AVAILABLE?
 YES
 NO
13. WHY ARE YOU REFUSING HEALTH DRINKS?
 NOT-INTEREST
 PREFERING OTHER DRINKS
 OTHERS
14. WILL YOU PREFER HEALTH DRINKS IN FUTURE?
 YES
 MAY-BE
 NO
15. IF YOU PREFER HEALTH DRINKS MEANS, WHAT WILL YOU GO
FOR? _________________________