BiiCast is developing a location-based mobile application called u Chuz that will allow consumers to view nearby service providers like taxis, plumbers, and electricians on a map. Users can see each provider's details, ratings, and status and then select the one they want to engage for immediate service. The application uses the device's GPS or location data to find the user's location and display available providers. It provides transparency to help users select the best provider for their needs based on proximity, reviews, and other factors. Service companies can choose to list their providers on the application for a monthly fee or adopt the service for free without their brand featured.