While social media is the sexy beast of marketing, email is quietly, still the king of the jungle. According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, ""email will almost always have a better ROI as it’s less expensive and easiest to deploy.” As a sales professional, your success lies the quality of your lead. And if you want to take control of your leads — you don’t need to play around on social media. Instead of trying to learn Facebook Ads, blogging, or PPC, why not master cold email prospecting? In this Sales Summit presentation, Arvell Craig will share the 10 Irrefutable Laws of Cold Email Prospecting. Learn the most essential elements to sky rocket the lead quality and start generating your own high quality leads!

1. KEYNOTE
Arvell Craig@arvellcraig | arvell@designthatspeaks.com
CHIEF EXECUTIVE OFFICER,
DESIGN THAT SPEAKS!
NEW YORK, NY ~ MAY 8 – 9, 2017 | SALESSUMMITEAST.COM
#SalesSummitEast
The 10 Irrefutable Laws of
Cold Email Prospecting

2. LawsofColdEmail.com
@ArvellCraig

3. 2001-2003 First Web Business
2006 Daughter Born
2008-2012 Grew 400%
2014-Present

4. Recipient Law
1
The Elephant

5. List Hygiene
2
“MORE
BOUNCE TO
THE OUNCE”
HEAVY-D

6. Volume
3
This
is not
a
blast

7. Platform
4
No
Monkey
Business

8. SUBJECT Subject
5
Extra
Extra!

9. Goal
6
“Will You
Marry
Me?”

10. Personalization
7
Dear
Sir/Madam

11. Follow Up
8“Average 8
attempts to
contact”

12. Tracking
9
“What Gets
Measured, Gets
Managed.”
-Peter Drucker

13. Opt-Out
10
Let’em
Go!

14. DEAN JACKSON
“MORE CHEESE / LESS WHISKERS”

15. EXAMPLE: Real Estate
Jim,
Are you still active in real estate?
Arvell

16. EXAMPLE: Dentist
Jim,
Are you accepting new patients?
Arvell

17. EXAMPLE: Linkedin
Hey Arvell,
Thanks for the connection, I love learning from pros like yourself.
I’ve become passionate about helping businesses grow using PPC channels like AdWords and Site
Testing to make sure the traffic actually converts.
What marketing tactics have you found the most success with to date?
-Jacob

18. EXAMPLE
hey Arvell I just came by your profile and since we're connected I thought I'd send you a quick email.
Maybe you can help since you are with MiCamp Solutions...
I run a podcast weekly show, and we're looking to feature new and coming authors, leaders, and experts
Who do you know that is writing a book, that may be a great guest on my podcast?
or, who has book published, that may want some free promotion for their book?
...by the way, if no one comes to mind, no big deal...fill me in on what you are focused on lately, and how I
may be able to help.
thanks,
Jeremy

19. WHO?
HOW?
@ArvellCraig

21. LawsofColdEmail.com
@ArvellCraig
PRESENTATION NOTES
20+ COLD PROSPECTS APPS (6 PERSONALLY REVIEWED)
INTERNATIONAL SPAM LAWS
EMAIL COPY STRATEGIES
COLD EMAIL QUIZ

22. http://Arvell.Chat
@ArvellCraig