can it 2014 project

A
PROJECT REPORT
ON
COORDINATION IN
CAN-IT EXPO 2014
SUBMITTED TO
SAVITRIBAI PHULE UNIVERSITY OF PUNE
TOWARDS THE PARTIAL FULLFILLMENT OF
MASTER OF BUSINESS ADMINISTARTION
SUBMITTED BY
SAKET SURESH RATHI.
UNDER THE GUIDENCE OF
PROF. ANJALI PANIKAR MAM
J.D.C. BYTCO IMSR, NASHIK, 2014-15

The Event Management of CAN-IT Expo 2014 Acknowledgement
JDCB IMSR NASHIK I
ACKNOWLEDGEMENT
It is my great pleasure in submitting the summer project report titled:
THE EVENT MANGENENT OF CAN-IT EXPO 2014.
The special environment at J.D.C Bytco Institute of Management.
Studies and Research, Nashik that always supports educational activities,
meditated my work on this project.
I would like to express my gratitude to CAN-IT, NASHIK for allowing
me to undertake this project. I am very grateful to Mr. Rajesh Khastriya,
President, Management Team, CAN Nashik for his encouragement, support
and I also like to thanks Mr. Vinayak Mali & Mr. Dhiraj Chhajed for their
encouragement and guidance for this project work. It would not have been
possible for me to complete this work without their suggestions on every part of
this work.
I would be failing in my duty if I do not acknowledge my gratitude to our
respected Principal, Dr. Hemant Kochargaonkar, J.D.C. Bytco institute of
Management Studies and Research, who is a source of motivation & I would
also like to thank, Prof. Anjali Panikar Mam for their valuable support and
their time-time to guidance during entire project.
Saket S. Rathi
MBA-II
JDCB, IMSR

The Event Management of CAN-IT Expo 2014 Declaration
JDCB IMSR NASHIK II
DECLARATION
I, SAKET S, RATHI , Of MBA Part-II of JDC Bytco Institute of
Management Science & Research, NASHIK.
I hereby inform that, I have successfully completed my summer
internship at MAHINDRA AND MAHINDRA LTD; Nashik, under the topic
of “THE EVENT MANAGEMENT OF CAN-IT EXPO 2014” during the
period of 27th December 2014 to 30th
December 2014 as a subject of Winter
Internship Project at 4th Semester of Master of Business Administration program
under the Savitribai Phule University of Pune.
SAKET S. RATHI
MBA-II
JDCB IMSR, NASHIK.

The Event Management of CAN-IT Expo 2014 Preface
JDCB IMSR NASHIK III
PREFACE
TITLE:-
“COORDINATION IN CAN IT EXPO”
OBJECTIVE OF THE STUDY
 Gain knowledge of techniques used in project planning and control
 systematically define, design, and integrate end-userrequirements in the project
 Identify risk sources and learn how to mitigate potential risks and deal with uncertainty
 Develop effective performance monitoring and control systems
 effectively select, develop, and manage human resource
SCOPE OF THE STUDY
Event management is the application of project management to the creation and development
of large scale events such as festivals, conferences, ceremonies, formal parties, concerts,
or conventions. It involves studying the brand, identifying the target audience, devising the event
concept, planning the logistics and coordinating the technical aspects before actually launching
the event
Event management requires a perfect coordination, for effective result. Study tell that there is a
continuous need for coordination of management to show a right way, by organizing, making
different people or things work together for a goal or effect to fulfil desired goals in an
organization. Coordination is a managerial function in which different activities of the business
are properly adjusted and interlinked.
NEED FOR THE STUDY
In every city there are lots of events are organized day to day so as to promote
and facilitate different products or services. Nashik is although comparably
being BIG city, the event management now becoming important part of product
as well as cultural marketing. CAN is one of the many organizations that are
constantly working for encouragement of IT and mobile industry in Nashik. In
CAN IT Expo almost 60 IT dealers participate from around the Nashik, this is
grand opportunity for all participants to showcase various products from IT i.e.
tablets, laptops peripherals, accessories, printers, networking, CCTV, Mobiles

The Event Management of CAN-IT Expo 2014 Preface
JDCB IMSR NASHIK IV
and so on. Nowadays there is revolution in the field of electronics they need
special attention and mobile is in thing today. "Computer Association of
Nashik" popularly known as CAN is the apex body of computer hardware
dealers of Nashik. The organization of Computer Hardware professionals. CAN
was formed after many organizations felt need of having a body who would
take care of the common problems faced by the channel and create a healthy
atmosphere for business.

The Event Management of CAN-IT Expo 2014 Index
JDCB IMSR NASHIK V
Index of Chapters
SR.No. Title Page No.
Executive Summary i-iii
1. Introduction 1-9
2. Organisational Profile 10-14
3. Literature Review 15-19
4. Research methodology 20-23
5. Data Analysis 24-43
6. Learning through the project 44-45
7. Contribution to the host organisation 46-48
8. References & 49-52
Annexure

The Event Management of CAN-IT Expo 2014 Executive Summary
JDCB IMSR NASHIK i
EXECUTIVE
SUMMARY

JDCB IMSR NASHIK ii
EXECUTIVE SUMMARY
"Computer Association of Nashik" popularly known as CAN is the apex body of
computer hardware dealers of Nashik. An organisation of Computer Hardware professionals.
CAN was formed after many organizations felt need of having a body who would take care of
the common problems faced by the channel and create a healthy atmosphere for business.
The main objective of CAN is to safeguard and promote the interests of computer hardware
dealers through friendship and ethical business practices.
CAN envision a business environment that is professional, adherence to ethical
business practice, concerns and responsibility towards its member. CAN also provide the
current scenario of IT market to its members.
Objectives of the project:
 Gain knowledge of techniques used in project planning and control
 systematically define, design, and integrate end-userrequirements in the project
 Identify risk sources and learn how to mitigate potential risks and deal with uncertainty
 Develop effective performance monitoring and control systems
 effectively select, develop, and manage human resource
Scope of the Project:
Event management requires a perfect coordination, for effective result. Study tell that there is a
continuous need for coordination of management to show a right way, by organizing, making
different people or things work together for a goal or effect to fulfil desired goals in an
organization. Coordination is a managerial function in which different activities of the business
are properly adjusted and interlinked.
Event management is the application of project management to the creation and development
of large scale events such as festivals, conferences, ceremonies, formal parties, concerts,
or conventions. It involves studying the brand, identifying the target audience, devising the event
concept, planning the logistics and coordinating the technical aspects before actually launching
the event

JDCB IMSR NASHIK iii
Research Methodology:
Methodology used for research are as follow:-
Primary data
The primary data was collected by observation.
Secondary data
The information provided by association from its records, previous data was used
Findings:
1. Lag in communication was observed
2. There was a centre for decision making which result for delay in decision
making process
3. Audience from several level were observed and tackle them with there
query.
4. Bundling/organising volunteer was challenging job.
5. Corporative stall holder were keen in handling volunteer for their work.
Suggestions:
1. The event required more planning at micro level regarding communication.
2. Advance communication system was required.
3. Decision making power was centralised and required to be decentralised for tuneful
work and decision making.
4. Event required focusing on seminar publicity as well.
5. Stall holder required to communicate regarding rules and regulation.
6. Additional Fulltime team should be formed on various field like purchase, volunteer
resource management, relief forces, conflict solver force,etc.
7. The event was organised in big venue but bigger venue was been required.

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Limitations:
 working with under 18 volunteers Bari gates decision making.
 Unexperienced volunteer require detail about work assigened

 Timed span to train and educate about event and role of volunteer was less.

The Event Management of CAN-IT Expo 2014 Introduction
JDCB IMSR NASHIK 1
INTRODUCTION

JDCB IMSR NASHIK 2
Introduction
1.1 INTRODUCTION
CONCEPTUAL FRAMEWORK
What is Event?
The use of unconventional media / method involving people witnessing a happening within a
capsule of time, for the purpose of communication of a message. An event as a medium is in
a tentative/favorable position now and will continue to remain so in the near future and tend
towards becoming stronger. Event as a strategic marketing communication tool would gain
significant followers and will bite into a much larger portion of the marketing budget.
What is coordination?
Projects frequently fail, not because of a lack of technical skills on the part of those executing
the project, but because of inadequate coordination, integration, communication and control
of project activities, people, stakeholders and contractors. This is due mainly to the inability
of many project managers to successfully apply the tools and techniques of modern project
coordination and control to their projects, as well as to manage and motivate the human
resources assigned to the project.
In addition to the financial losses suffered by the organization, many such projects also fail to
deliver the required quality of outcomes intended for the project, as a direct consequence of
the inadequate identification, definition, planning and control of client or end-user
requirements. At this level of management, project and program managers interface to a
much larger degree with the strategic business goals and objectives of the company, and are
typically involved in strategic business and financial decisions affecting the overall success
and efficiency of the organization.
Hence, integration and beneficial utilization of organizational resources, and the application
of project portfolio management skills, become critical to the effective and successful
delivery of projects.
Highlights of the seminar:

JDCB IMSR NASHIK 3
 Coordinate and integrate projects, people, suppliers, and stakeholders.
 Proactively identify the requirements of the project in terms of the business
objectives
 Understand what it takes to be a successful and effective project coordinator.
 Select and manage teams and plan and control projects successfully.
 Sidestep the most common project management pitfalls and problems.
 Understand and practice effective project coordination techniques in
successfully completing and handing over projects
This brand new seminar will significantly enhance the skills and knowledge of delegates and
improve their ability to plan, manage, and control projects. The material has been designed to
enable delegates to apply all of the material with immediate effect at the office.
Why Events?
For several reasons, promotion is a key factor in the success of a special event. The main
purpose that promotion serves is to attract participants, spectators or both to the event. Any
event without a crowd is always disappointing. It is essential therefore that the efforts of
many people over many months to organize a special events. In events face-to-face
interaction is possible with crowd. By events company can easily target market.
Promotion through event is also important to the organization for reasons other than
attracting a crowd on the day. A well promoted event increases public awareness of the
organization. This is a chief reason why special events are important.
Events are interactive
They almost always initiate a dialogue. The audience is in front of you to create your brand communication
and tell your story
Leads to immediate short term gains and purchases
Exposure to product information and attributes leads to interest in purchase and hence sale of product.
Targeted communication
Event communication is for a fixed set of audiences and caters to a very specific group
Tangible value
For every rupee spent the marketer can evaluate the feedback and response he receives from the
consumer.

JDCB IMSR NASHIK 4
Promotion in events is also important to the sponsor, if one exists. The objective of the
sponsor is to achieve as much exposure of their name, logo and other properties as possible.
Sponsors therefore have a keen interest in pre-event promotion and in the promotion that can
be achieved on the day through erecting signage and product displays in view of all
participants’ displays in view of all participants.
Coordination in I.T. event
It sectors in itself a sector that requires an adequate planned publicity campaign by the event
management process. It is the field mainly constituted by electronics devices and software
marketing, so as to make aware general public or in simple words telling the people what
devices or software they should use so as to work more effectively and efficiently.
Coordination is the key part event which is key part of the marketing and hence now a days
proving to be an effective tool of promoting and communication with clients.
1.2 SCOPE OF PROJECT
1. Understand and know how to manage the events coordination in the best and effective
way
2. The project provides the information regarding the coordination done in the CAN
events.
3. The insights obtained from this project will help CAN events to work out for different
issues like time feasibility, communication, arrangements, organising, services and
number of events.
4. The project will enable the CAN to improving their efforts regarding the different
forums of coordination.

JDCB IMSR NASHIK 5
1.4 OBJECTIVES OF STUDY
1. To understand various events organized by CAN, Nasik.
2. To study the process of conducting events.
3. To understand the role of marketing through event management for print media like
CAN in Nasik city.
4. To know customers awareness regarding events organized by CAN, Nasik.
1.5 LIMITATIONS OF PROJECT
1. The study was limited to Nasik city.
2. Within the availability of time only 120 customers could be conducted.
3. Many respondents did not have sufficient time to fill the questionnaire properly/
completely.
4. This project is limited to newspaper readers.

The Event Management of CAN-IT Expo 2014 Organisational Profile
JDCB IMSR NASHIK 6
ORGANISATIONAL
PROFILE

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2.1 ABOUT ORGANIZATION
Name: Computer Association of India, NASHIK Chapter.
Website: www.canit.co.in
E-mail: info@canit.co.in
Computer Association of Nashik" popularly known as CAN is the apex body of computer
hardware dealers of Nashik. CAN was formed after many organizations felt need of having a
body who would take care of the common problems faced by the channel and create a healthy
atmosphere for business.
Social Activities:
CAN also perform its role in upholding social values. A Blood Donation Camp is held
occasionally in association with Blood Banks, in which we donate blood. CAN has also
contributed to national calamities in terms of mobilizing large fund for the cause.
CAN Monthly Meet:
As a regular activity, all the CAN members meet once in a month. Apart from the
association's regular administrative business, current issues and trends of IT business are
discussed. Nashik IT market has tremendous business potential. So as an opportunity to the
Vendors, Distributors, Manufacturers, Importers, we offer "A BUSINESS
PRESENTATION" in CAN monthly meetings. its a unique opportunity for suppliers to
promote their products in nashik IT market . Many of the vendors line Intel, AMD, D-Link,
HP, Lexmark, Xerox, etc. have used this platform.
CAN is always keen to organize the technical sessions and its CAN Monthly meet.
CAN Family Meet:
To maintain healthy relation among the CAN members &their families, we organize a CAN
family meet every year. There are lots of games for the children and the better halves.it is day
that all the members eagerly wait for.
CAN Yearly Picnic:
CAN also organizes a monsoon picnic for all its members every year. It is the only time for
the members to relax and boil down the stress levels. Every year during the rainy season an
overnight trip is organized which comprises of lots of games, walk and dance in the rain.

JDCB IMSR NASHIK 8
CAN IT Exhibition:
The CAN IT Exhibition is one of the most popular events in Nashik. CAN had organized a
MEGA IT EVENT in the city. This technology event was a great success. Companies like
Intel, HP, Compaq, IBM, D-Link, Canon, LG TVSE, Epson etc. showcased their products
directly or through distributors, over 30,000 visitors took advantage of this great event.
CAN organizes such events to present the masses about new products & technology and how
to use them in various fields effectively. CAN has also decided to plan more social events for
students so that they get more opportunities in IT field.
2.2 VISION, MISSION AND HISTORY
Vision
"Computer Association of Nashik" popularly known as CAN is the apex body
of computer hardware dealers of Nashik. CAN was formed after many organizations
felt need of having a body who would take care of the common problems faced by the
channel and create a healthy atmosphere for business.
Mission
The main objective of CAN is to safeguard and promote the interests of
computer hardware dealers through friendship and ethical business practices.
CAN envision a business environment that is professional, adherence to ethical
business practice, concerns and responsibility towards its member.
CAN also provide the current scenario of IT market to its embers.
Logo

JDCB IMSR NASHIK 9
History:
Brief History of CSI
Formed in 1965, the CSI has been instrumental in guiding the Indian IT industry
down the right path since its formative years. Today, the CSI has 73 chapters all over India,
500 student branches, and more than 1,00,000 enviable members including India's most
famous IT industry leaders, brilliant scientists and dedicated academicians.
About CSI - NASHIK CHAPTER
 Nashik chapter of Computer Society of India (CSI) was formed in 1988-89. During
the years, the chapter conducted several activities. We have won the Best Chapter
award several times.
 Our monthly Newsletter ACCESS has won the Best Newsletter Award several
times.
 The student branch was formed in 1992. It has won the Best Student Branch award.
 CSI, Nashik chapter and its student branch conducts several activities such as
seminars, workshops, various competitions throughout the year. Many of the
activities such as IT Quiz, Essay and Project Competitions are the regular activities
conducted every year by the chapter.
 Chapter runs a library of computer books. A separate section has been formed for
the benefit of school children.
 The chapter holds an IT exhibition every alternate year.
 We organize computer awareness lecture programs for computer science students in
schools and colleges, in Nashik district.
 We have been publishing a monthly bulletin "ACCESS" for last 6 years. The
bulletin has been the recipient of the best magazine award twice.
 We conduct essay competition for school students, separately in Marathi and
English medium.
 The chapter also conduct IT Quiz contest for college students and the response has
been very good.
 We conduct courses for Bank employees.
 CSI is also active in developments of Software Technology Park in Nashik. CSI is
also active in arranging the Seminar & Conferences for the STP in Nashik.
Below is the photo of one such event.

JDCB IMSR NASHIK 10
2.3 MANAGEMENT TEAM
Mr. Rajesh
Kshatriya (President)
Mob. No.: 9325172555
Kshatriya Computers
Mr. Nitin Gite (Vice
President)
Mob. No.: 9822063073
Nice Computers
Mr. Vineet
Kankaria (Secretary)
Mob. No.: 9822599698
Allways Infotech Pvt.
Ltd.
Mr. Vinay
Chaudhary (Treasurer)
Mob. No.: 9822004468
Vintech System Services
Mr. Dhiraj
Chhajed (Spokesperson)
Mob. No.: 9922221399
Choice Computers
Mr. Sumant Upasani
(Executive Director)
Mob. No.: 9422251003
Nexus
Mr. Rajeshwar
Chaudhary
Mob. No.: 9822089531
Emsys Solutions
Mr. Vinayak Mali
Mob. No.: 9373900581
VinR Enterprises
Mr. Jaideep Ranka
Mob. No.: 9370696663
Arvili Computers
Mr. Neelam Nagdeo
Mob. No.: 9822455995
Xpert Techniques

The Event Management of CAN-IT Expo 2014 Literature Review
JDCB IMSR NASHIK 11
LITERATURE
REVIEW

JDCB IMSR NASHIK 12
EVENTS
The term “event” comes from Latin having the following meanings:
Eventus- outcome, result, success
Further research into the etymology of the word ‘eventus’ on ("Event," 2009) describes the
line of descent as the following: Eventus is derived from the Latin word eventum
Eventum - happening, occurrence, outcome, issue
This is derived from the Latin word evenire
Evenire- to appear, to happen, it turns out
This is derived from the Latin word venire
Venire- to come, to sell, to be sold
This line of descent gives the conclusion that originally an event is an occurrence, something
that happens.
The first mentioned definition in the English speaking world originates from Robert Jani in
1955. Jani said that “a special event is that which is different from a normal day of living”
(Jani, 1955, in Goldblatt, 2005, p. 6). Since then, written sources have not settled on a single
generally accepted definition of events.
Getz (1997) defines events as “temporary occurrences, either planned or unplanned” (p.
4).To describe the difference between unplanned and planned events, the word event is
preceded by the word ‘special’, to indicate a human element; therefore a special event is a
“one-time or infrequently occurring event outside a normal program” (Getz, 1997, p. 4). Due
to the human element of planning and managing, events have been growing rapidly and have
become bigger and bigger.
MANAGEMENT
Management has its roots in the Latin word ‘manidiare’, which is derived from the Latin
word ‘manus’ (hand, fist, team) ("Management," 2009).
The word ‘management’ is used to describe the activity of organizing a group of people to
achieve a desired outcome. In Henri Fayol’s Administration industrially et general from
1916 he describes the five principle roles of management in business as planning, organizing,
leading, co-ordinate and controlling (usually within a company or a department of the
company) to work together (Olum, 2004).
Combining the words ‘event’ and ‘management’ the growing profession of event
management emerges. Since Jani’s comment in 1955 events have evolved from a “different

JDCB IMSR NASHIK 13
from a normal day of living” (Jani, 1955, in Goldblatt, 2005) to professionally managed high
profile events such as the Olympic Games and the FIFA Soccer World Cup.
For determined people who want to work in the sector a lot of challenges and opportunities
are awaiting. With the fast growth of the event industry, there has been growing demand for
greater collaboration between academia and event practitioners to increase the uptake of
research findings (Getz, 2000; Neale, 2000) and to develop professionals that will be able to
handle the challenges of the industry in the future (Arcodia& Barker, 2003; McCabe, 2001)
Types of Events
To handle the confusion Arcodia& Barker (2003) have categorized events into three main
groups which are business events, cultural events and sporting events. Business events
include conferences and trade fairs, while cultural events include festivals and exhibitions.
The sporting games are the last group and include the Olympic Games, soccer world cups,
car races and many other sporting events. These groupings seem to be appropriate as they
encompass all sorts of events and allow the researcher to give the audience a more specific,
categorized overview of events.
The History and Background of Event Management
Event management is, compared to other fields of social sciences, a relatively new field.
Academic research into the field of event management has not started until about 15 years
ago.
Regardless of the description of event management to be used, it is obvious that “planned
events have significantly changed in volume, size, scope, and quality since Jani issued this
definition (in 1954)”.
In 1994 Getz & Wick’s examined global trends in event management and summarized the
situation of the event industry with the following quote: “Festival and Event practitioners
belong to a new and rapidly growing career field. As with other emerging quasi-professions,
the managers, marketers and coordinators occupying full-time positions have organized
professional associations and are seeking certification. Those wishing to enter the field look
to the associations, and increasingly to formal educational institutions, to provide appropriate
certificates which will hopefully ensure access to the better jobs. As well, numerous
volunteers are seeking recognition for their efforts and skills. Consequently, the situation is
somewhat unclear and constantly evolving” (p. 103).
In 1996, Perry, Foley &Rumpf conducted research at the Australian Events Conference in
Canberra and identified ten knowledge areas and attributes required to be successful in the
event industry: project management, budgeting, time management, relating to media,
business planning, human resource management, marketing, contingency management,
obtaining sponsorship and networking. Those skills were categorized in the five domains

JDCB IMSR NASHIK 14
legal/finance, management, and public relations/marketing, economic/analytical and
ethical/contextual, to create a knowledge base for future event managers. These skills seem to
be a contentious issue, as vision, leadership, adaptability and high organizational skills were
named by the same managers as the essential attributes to be successful in the field (Perry et
al., 1996).
Subsequent to the research above, Harris &Jago (1999) suggested that the following
knowledge should also be transferred in event management training:
 History and meanings of festivals, celebrations, rituals and other events
 Historical evolution, types of events
 Trends in demand and supply
 Motivations and benefits sought from events
 Roles and impacts of events in society, the economy, environment and culture
 Who is producing events and why?
 Program concepts and styles
 Event settings
 Operations unique to events
 Management unique to events
 Marketing unique to events (Harris &Jago, 1999, p. 46)
While a common knowledge base could not be supported at the research, a high level of
education of the professionals within the event industry has been identified with over 60%
having a degree and 25% having post grad qualifications. Despite these seemingly impressive
figures, “only 12% had qualifications in the event field” (Royal &Jago, 1998, p. 224)
(Goldblatt, 2000, p. 3). Getz & Wicks concluded their research by saying that “there are
clear technical skills for event management, but less convincingly can there be said to exist
theories of event management” (1994, p. 108).
Despite the variety of literature about event management, Erber (2002) and Holzbauer
(2003) both emphasize that the core elements of event management in the past often only
entail organizational and controlling measures as part of the event execution.
Loos (2008) objects this assessment and highlights that the definition would exclude the
integrative tasks of management with decision making options. He describes event
management as “the coordination of all the tasks and activities necessary for the

JDCB IMSR NASHIK 15
execution of an event regarding its strategy, planning, implementation, and control,
based on the principles of event marketing and the methods of project management”
(Loos et al., 2008, p. 54).
In view of the current state of affairs, the conclusion of Getz & Wicks from 1994, as
mentioned at the beginning of this section, has not lost its actuality and validity. Harris, Jago
Allen &Huyskens (2000) are sharing the same opinion and think “to determine the current
state of research within the events field is not necessarily an easy task. Even though the
area is still largely ‘virgin territory’ from aresearch perspective there is still, both
globally and in an Australian context, a not insubstantial number of
reports/articles/thesis etc dealing with events” (p. 24).

The Event Management of CAN-IT Expo 2014 Research Methodology
JDCB IMSR NASHIK 16
RESEARCH
METHODOLOGY

JDCB IMSR NASHIK 17
4.1 RESEARCHMETHODOLOGY
“The search for knowledge through objective and systematic method of finding solution to a
problem is research.”
Research is a systematic investigation or study of a subject. In order to find out facts,
discover or revise theories application, etc. Research can also be done to find out solution for
a question or a problem.
Methodology is a system of methods followed to carry out a popular research.Thus, research
methodology is the way how we conduct our research.
Research Objective
 Data Collection
 Gathering of information
 Data Analysis
ResearchDesign
According to Green and Tull, “A research design is the specification of methods and
procedures for acquiring the information needed. It is the over-all operational pattern or
framework of the project that stipulates what information is to be collected from which
sources by what procedures”.
A research design is the arrangements of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
Type of research-: Descriptive research
I have done descriptive research because descriptive research is undertaken to describe the
situation, community, phenomenon, outcome or program. The main goal of this type of
research is to describe data and characteristic about what is being study.
These studies are relatively more structured and require formal, specific and systematic
approach to sampling, collecting information and testing the data to verify research
assumption.
The finding of descriptive study are largely of diagnostic in nature i.e. study indicate the
existence symptoms of particular situation without establishing the causality of relationship.

JDCB IMSR NASHIK 18
Sampling method-: Stratified random sampling
Stratified random sample is one in which random selection is done not from the
heterogeneous universe as a whole but from different homogeneous parts or strata of a
universe.
This sampling procedure may be summarized as follows:
1) The universe to be sampled is divided (or stratified into groups that are exclusive and
include all items in the universe.
2) A simple random sample is then chosen independently from each group or stratum.
In this research I have chosen stratified random sampling because CAN is conducted events
in three different forums, so for the study of each forum this sampling is accurate because it
studies the different stratum.
Sample size -: 120
4.2 DATA COLLECTION
The collection of data means a process of preparing and collecting the required data through
various sources. The purpose of collecting data is to obtain information about the aspects of
the study and also helpful to keep records and solution in helpful decision. There are two
methods of data collection:
 Primary data
 Secondary data
Primary data-
Primary data those which are collected a fresh and for the first time and thus happen to be
original in character. This data generated specifically for the purpose of working out the
project. This data means the first hand information, which is collected through various
sources. It is primarily collected through direct contact with the consumers and concerned
authority
Information relating to the project was collected during formal and informal discussion with
the event and marketing manager, staff and internal guide and through questionnaire.

JDCB IMSR NASHIK 19
Secondary data –
Secondary data are those which have already been collected by someone else and passed
through the statistical process. The information is collected through secondary sources during
the project. As this data is already available it is a secondary data. Secondary data should be
collected from various sources like-
 Reference Books
 Internet
www.google.com
www.CAN.com

The Event Management of CAN-IT Expo 2014 Data Analysis
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DATA
ANALYSIS

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EVENT
Events as occurrences designed to communication particular messages to target audiences.
-Philip Kotler
Events as something noteworthy which happens according to a set plan involving networking
of a multimedia package, thereby achieving the client’s objectives and justifying their need
for associating with events.
-Deepak Gattani
"An event is something that happens, not just exists - somebody has to make it happen.
Successful events only come about through action, some individual or group of
individuals getting things done."
A Comprehensive New Definition
An event is a live-multimedia package carried out with a preconceived concept, customized
or modified to achieve the clients’ objectives of reaching out and suitably influencing the
sharply defined, specially gathered target audience by providing a complete sensual
experience and an avenue for two-way interaction.
Even
ts
Live
interaction
Right communication with
the client With
Live
Audienc
e
Cr
eat
ese
ess
ses
Desire
d
Reach

JDCB IMSR NASHIK 22
MANAGEMENT
The term "management" characterizes the process of and the personnel leading and
directing all or part of an organization through the deployment and manipulation of resources
(human, financial, material, intellectual or intangible).
According to the Oxford English Dictionary, the word "manage" comes from the Italian
maneggiare (to handle). Management has to do with power by position, whereas leadership
involves power by influence.
Functions of management
Management operates through various functions, often classified as planning,
organizing, leading/motivating and controlling.
1. Planning: Deciding what has to happen in the future (today, next week, next month,
next year, over the next five years, etc.) and generating plans for action.
2. Organizing: Making optimum use of the resources required to enable the successful
carrying out of plans.
3. Leading/Motivating: Exhibiting skills in these areas for getting others to play an
effective part in achieving plans.
4. Controlling: Monitoring — checking progress against plans, which may need
modification based on feedback.
5. Staffing: Appointing skill and unskilled workers, and efficient personnel.
EVENT MANAGEMENT
“Event management is the planning and management of an event, project or activity.”
“Events are occurrence designed for marketing interests.” -Philip Kotler
Event management generally means conceptualizing, meticulous planning, organizing and
finally executing an event. It is a set plan involving networking of a multimedia package,
thereby achieving the client’s objectives and justifying their needs for associating with
events.
Management of an event encompasses all activities involved in planning, organizing, staffing,
leading and evaluation of an event. In fact, all operational tasks for an event such as the
ground work, viz. venue selection and stage design, arranging the infrastructural facilities

JDCB IMSR NASHIK 23
required, liaison with artists/ performers and networking with other activities such as
advertising, PR, ticket sales, etc.
Events can bring community together for purpose of fundraising, change a town or city’s
image, expand its trade, stimulate its economy, help companies to market and introduce its
product and also for the entertainment of society. Not only do events enhance the quality of
our life, they can provide significant economic benefits. Events require a high degree of
planning, a range of skills, a lot of energy and funds.
A large number of people with different skills and roles are involved in the execution of an
event. There is a complex interaction of people and their responsibilities. The customized
nature of events as a whole adds to the difficulty in defining roles of the people involved with
the event. A host of decision-making situations is what management of an event is all about.
5 C’S OF EVENTS:
Conceptualizationof the creative idea/ambience
Costing involves calculation of the cost production and safety margins
Canvassing for sponsors, customers and networking components
Customization of the event according to brand personality, budgets, etc.
Carrying-out involves execution of the event according to the final concept
Initial
Conceptu
alization
Canvassing
Costing Customization
Final Concept
Carry-Out
Event

JDCB IMSR NASHIK 24
Events
CAN IT EXPO 2014
Photos of events

JDCB IMSR NASHIK 25
Stall Details
Size Name ofStall Holders
1 3x3 Net Protector
2 3x3 CacheTech. Digisol
3 3x3 Vintech-Cp Plus
4 3x3 InfoWorld
5 3x3 Kasturi-Macfee
6 3x3 Kasturi-Konica Minolta
7 3x3 Kasturi-Canon Image Square
8 3x3 Winjit-Tally
9 3x3 Winjit-Microsoft
10 3x3 Winjit-Microsoft
11 3x3 Shree Ganesh
12 3x3 Nitiraj Eng.- Weighing Scales
13 3x3 Tentative
14 3x3 S & S- Canon
15 3x3 S & S- Canon
16 3x3 House ofAntivirus-Netlux
17 3x3 Cannan-Konica Minolta A3
18 3x3 Zebion
19 3x3 Zebion
20 3x3 Max Pro-Accessories
21 3x3 Max Pro-Accessories
22 3x3 Sun Micronet
23 3x3 Nice-Intel
24 4x3 Nice-HP
25 4x3 Nice-Hp
26 4x3 RakaInfosys
27 4x3 Techforum
28 4x3 Logic
29 4x3 SAN - Iball
30 4x3 SAN- Dell

JDCB IMSR NASHIK 26
31 4x3 SAN- Brother
32 4x3 SAN- Brother
33 3x2 Sanika Enterprise
34 3x2 Taraba-UPS
35 4x3 Taraba
36 4x3 Intex Mobile-Nice
37 4x3
38 4x3 Rap Multimedia
39 4x3 Rap Multimedia
40 4x3 Alpha Network-Core
41 4x3 Alpha Network
42 4x3 Infowave
43 4x3 QuickHeal
44 3x2 Apcomp
45 3x2 RightSystem
46 3x2 Shree Sales
47 3x2 Shree Sales
48 3x2 Data Care
49 3x2 Max Secure
50 3x2 Global Instruments Corpn.
51 3x2 A.G. Systems
52 3x2 Reva-HDD Recovery
53 3x2 Zebronics
54 3x2 Zebronics
55 3x2 Zebronics
56 3x2 Zebronics
57 3x2 Kunhar Peripherals
58 3x2 Kunhar Peripherals
59 3x2 Super System

JDCB IMSR NASHIK 27
STALL MANAGEMENT & THEIR ARCHITECTURE
KEY ELEMENTS OF EVENTS
Organize
r
Event
Event
Infrastructure
Venue Target
Audience

JDCB IMSR NASHIK 28
Event Venue
The two types of venue are as follows:
 In-house Venue: Any event that is executed within the premises of the company or
institution or in the private homes or proprieties belonging to the client is called an in-
house venue. The use of such venue is reserved for the employees of the company or
the residents of the campus. Most in-house venues do not need to be paid or even if a
payment is involved, it may be open for favorable negotiation. The main advantage of
in-house venue is the huge saving in the costs incurred in hiring the venue.
 External Venue: Any venue over which neither the client nor the professional
organizer have any ownership rights is called an external venue. These are venues
open for the general public. Example: Hotels, Hall, Stadium etc.
Importance of Event Venue
Events are venue driven. They help in increasing the customer traffic.. Venue has a
say in the very feasibility of an event concept.
Venue - location: Chopda Lawns & Banquets
Target Audience
 Youth and Technology Lovers
Media (News Paper & Local Radio)
 Pre-news: Newspapers to inform about event and call for entries with entry forms in
them & Advertisement in local radio station.
 Pre advertisements: Details of event like date, time, venue, rules, format, entry fee,
gift and prizes & Advertisement in local radio station.
 Post news: Report on the event.
Clients
 Main Sponsor: Easy Day
Media Client

JDCB IMSR NASHIK 29
 Gifts Sponsors: Amar Gifts
PROCESSOF CONDUCTINGEVENT MANAGEMENT
The following is a sequential flow of how management actually happens, i.e. how planning,
organizing, staffing etc get together for an event. The flow is divided into three sections-
Pre-Event Activities
Events typically have a team based environment and a project type of organization structure.
Thus, responsibilities are assigned to the relevant staff members in the team for the Event.
Coordination of arrangements required is divided among the team members. Once the
preliminary discussions are over, and the final concept sold to the client, the very first step
creative conceptualizes works on the designing. Then the Event manager prepares a thorough
schedule after understanding the critical steps ad issues involved in that particular event.
External agencies such as architects and engineering contractors may be consulted at this
stage to understand feasibility of planned concepts.
Then the event manager draws up a cash flow statement, a budget statement and arranges
budget allocation for the event. A bit of enquiry and information update then facilities
accurate budget forecasts for venue hire, construction of sets, special effects, lighting and
sounds etc.
Based upon the event requirements critical dates or deadlines are drawn up and the best
possible solution among alternatives to achieve these deadlines is chosen. The overall
coordinator along with the sales and marketing team should ensure the completion of overall
design, models of stages, visuals, etc. with graphics included by the event team within the
prescribed deadlines and make a researched concept presentation to the clients.
At this stage, the legalities of drawing up the contract, agreements and finalization by
signing of contracts between the event managers and clients becomes a necessity. Keeping
Pre-event Activities
During-event Activities
Post-event Activities

JDCB IMSR NASHIK 30
the feasibility in mind physical design is finalized and external agencies begin work. The
coordinators, sales and marketing team then think about production of advertising
promotions, brochures, posters, etc. are all important recurring activities that event
coordinators kept busy keeping track of the progress made till date and arranging for catch-up
plans.
Logistics is another important area that needs to be given priority attention by event
coordinators. Logistics in events essentially involves booking of hotels, air, road, and rail
transport for the guest, participants. At this time day-by-day tracking of timing and finance
with a feedback on possible changes i.e. increase or decrease in expenditure on various items.
A joint team of the concept creator and the main contractors then need to check out the
special-effects equipments and arrangements.
Finalization of cleaning, security, furniture (tables, seating, barricading etc.), décor (flowers),
communication (telephone), and other service hire contracts (couriers) also take up the event
executive and coordinator time at this stage. The assistant manager handles the progress
report and gets contingency plans drawn up. The overall coordinator has to continue in touch
with the client with reference to the PR, publicity, and media plan (pre news, advertisements,
and post news) .Giving out invitations, passes and tickets of the event to celebrities, guest,
and sponsors. Organizing the reception for the press with uniforms for the hospitality
hostesses/hosts or staff at the reception is also a major responsibility for the PR team in the
preparatory stages leading up to the event. Damage control due to artists’ tantrums is yet
another aspect typical of this field that the PR team needs to contend with. These have to be
tolerated and controlled to avoid any adverse fallout.
Final visit for quality checks and control need to be made to the networking components to
ensure understanding and confirms the same. These typically include inspection of
dimensions of stage and other critical near finished models for accuracy by the assistant
manager.
The overall coordinator along with the other team members needs to then arrange for a
briefing of site supervising staff depending on category and type of event. It is essential that
the entire briefing and interaction take place before the event begins. Once the event gets
started the clients and the external agents’ staff need to be kept away from interfering with
the execution by the event manager and the event coordinators. Controlling the panic
reactions due to invariable last minute troubles and final tying up of all loose ends is a very
important penultimate task.
Organization of the welcome reception, which is most often a very important part of the
event, is dictated by the understanding of the social undercurrents in how this initial part of
the event is laid down.

JDCB IMSR NASHIK 31
The last stage in the first section involves resolution of on-site wrangles of delivery,
permission, missing orders or items, close attention to construction of sets--asking whether it
was done correctly, supervision of installation of special effects, objects.
During-Event Activities
During the event, softer aspects come into the focus. For overall coordinator, it is important
to pass on all credit to supervisors. Event manager should look humble and be available to the
clients to call on.
The conceptualisers’ efforts should be appreciated at least during the event.
At the same time, there should be a constant surveillances of the specially effects, display
objects and the food and beverages. Thus monitoring is the gist of the during-event execution
activity that is involved. Photographs and other multimedia recording arrangements if so
desired also need to be taken from strategic locations.
Post-Event Activities
Beginning with the physical task of dismantling of the sets,post-event activity also run into
accounting and other such works. Final accounts setting (bills to be paid on receipt) is
accompanied by explanations for overspends.
The team needs to carry out a postmortem analysis on the event and conduct an event
evaluation.
Recording the photographs taken of the event in the form of a photo-documentary helps a lot.
Performance evaluation of the coordinators during the event should be carried out
immediately so that weak points after the event can be used for learning.
Finally, the overall coordinator should do the formality of thanking all involved for the
wholehearted and extra efforts provided. Letters should go out to clients thanking them and
these should include a post-event questionnaire seeking to measure client satisfaction. Based
on this feedback, improvements and adjustments required should be worked upon.
Finally, the most important part of Event Management is the execution of the Event as
planned. We term this activity as Carrying-out the Event. Staging an event takes more than a
wish or dream. Preparation is the key to a successful event.
Planning
A closer look at the planning function that the overall coordinator, the event manager and
sales team is dedicated to is warranted here. Planning tries to optimize resource utilization
across the board. Beginning with understanding the client profile, the brief for the event, the

JDCB IMSR NASHIK 32
target audience and number expected, a major component of any event that follow is the
preparation of the cash flow statement.
Planning thus tries to ensure synergy in the decision making process among the various
activities.
The planning function is involved in micro-level event coordination activities such as liaison
with the event team discussing, facilitating and arranging for the technical specification viz.,
sound, light, stages and sets.
Short-listing artists and stand by artists in tune with the dictates of the event team is one of
the most challenging tasks in the planning function.
It also involves checking out alternative arrangements for locating the event, the venue, the
conditions for the event.
Deciding soft issues such as whether the show is to be a free, passes, fully or partially
sponsored is also part of the planning.
Deciding arrangements for the quality of hospitality and the dress code of the hosts/hostesses
and it depending upon type of event and audience profile.
In the cash flow statement, inflows to the CAN are basically from a combination of the
revenues from sponsorships, entry fee form non-member. At the same time, on the outflow
front, it must include venue hiring charges, payment to artists and performers, headings as
suppliers’ payments.
Planning deals with hard practical realities such as the logistics i.e., transportation of
material, travel, stay etc. and media plan, ad design, banners printing.
It tries to create the perfect picture of the event flow and tries to define and exercise control
an inflow and outflow of money before, during and after the event. In addition the time frame
involved in decision making being limited, planning assumes that more important as a
function.
Some of the event planning services that needs to be taken care of by the event organizers is
listed as follows: Travel Arrangements, Audio Visual needs, Convention Services, Décor,
Decorations and Entertainment, Exhibitor Needs, Floor Plan, Invitations, Lodging, Meeting
Planning, On-Site coordination, On-Site Registration, Photography, Registration, Security,
Sanitation facilities, Sound and Lights, Speakers, Stage Décor, Staging, Chairs, Tenting,
Staff.
Organizing
We had earlier mentioned that events typically have a team based work environment and a
project type of organization structure and responsibilities are assigned to the relevant staff

JDCB IMSR NASHIK 33
members in the team for the event. Coordination of the arrangements required is divided
among the team members.
It essentially involves the description of the activities required for an event, identifying
individual and team tasks and distribution of responsibilities to coordinators. Such an
exercise helps in creating an intentional structure for of roles ad positions.
Event coordinators are essentially required for the organizing part for an event. Starting from
contacting the artist or performers and in case of or dropouts, making standby arrangements
is one of the most important functions of the event coordinators.
Planning done by the event manager then event coordinator then goes about fixing the date,
terms and conditions with the artist.
Planning and coordinating with the professionals for the physical availability of the sound,
light, stage, sets and seating is followed by arranging for some softer aspects of organizing.
These involve handling the publicity, which includes press meets, releases, etc. for a
favorable coverage and handling of invitations and ticketing.
The actual procurement of permission and licenses from various government departments
finally becomes the coordinators responsibility once the planning stage decides the
requirements.
In short, organizing is making the event happen within the constraints defined by planning.
Staffing
Functional responsibilities define event management staffing requirements. The importance
of team structure, experience, background and expertise of team members plays a crucial role
in event management. It is the size and the resource availability in the company that to extent
defines the exact role of the staff members.
Exceptionally people friendly and situation savvy professionals are needed to man this post
on the event front.
Events mentioned earlier are very physical in nature. A host skill and unskilled volunteers
and labor staff need to be guided effectively. Given fact that events are do or die projects, i.e.
are one-of in nature, trouble shooting in and during the event therefore demands the most
street smart and event savvy individuals.
The overall coordinators are the person in-charge of a particular event. The event manager
role is to make the event a conceptual success and plays a very important role in the planning
function. The assistant manager is also involved from the planning stage though their main
responsibilities are making the event a physical success. Sales and Marketing personnel are
part of the team from negotiating with perspective clients to ensure the client concept fit for
the event right through with prospective to the execution of the event.
Event coordinators carried the day to day liaison and micro level activities. They are the ones
who do the running around and put the pieces together. They also have well versed with

JDCB IMSR NASHIK 34
public relations activities and people skills in handling volunteers for putting up banners,
décor, etc.
Leading and Coordination
The sum and substance of events as a whole revolves around interpersonal skills. The need
for achieving synergy among individual efforts so that the team goal is reached is the main
aim of coordination. The overall coordinators need to be leaders with fantastic people skills.
They are continually required to motivate the labor and other junior coordinators to work real
hard given the physical nature of the job, the time constraints involved and the one-off nature
of the event.
Thus, great communication skills and patience without letting too many errors happen as well
as knowing how to use the carrot and the stick in a balanced manner are the basic
characteristics of the overall coordinator.
In addition to the above, the leadership qualities desired of an event manager include the
ability to spot a deal and think on one’s feet.
Controlling
Evaluation and correction of deviation in the event plans to ensure conformity with original
plans is the gist of controlling. Evaluation is an activity that seeks to understand and measure
the extent to which an event has succeeded in achieving its purpose. The purpose of an event
will differ with respect to the category and variation of event. However to provide reach and
interaction would be a generic purpose that events satisfy.
There can be two attitudes with which evaluation can be put in its proper perspective. The
concept of evaluation stated above was a critical examination digging out what went wrong.
A more constructive focus for evaluation is to make recommendations about how an event
might be improved to achieve its aims more effectively. Measuring and evaluation of the
performance of event is done before, during and after the event.
So this is a detailed process and very essential function of event management.
EVENT MARKETING
Over the last five years, the number of entertainment and community events subsidized by
enthusiastic advertisers has increased. They apparently recognize this as a new media from
possessing the unique ability to break-through the clutter of thousands of commercial
messages that bombard customers daily. An event can enhance and link other elements of a
promotional mix-advertising, public relation, sales promotion create a singular, high visibility
experience for consumer.

JDCB IMSR NASHIK 35
Events can subtly, yet effectively, reinforce the brand image of the product or service in the
interest of the consumer through an event association using celebrities, locations and/or
acknowledged industry leaders.
Events offer innumerable opportunities for the sponsors to extract every possible mileage
available in the marketing lexicon. Communication through live media integrates the
functions of advertising, sales motion and public relations.
By events CAN effectively trying a brand building exercise with increasing customer traffic
in its events. Many events are either media-owned or media designed. It is event manager
who will be in a position to identify event opportunities that meet their clients’
communication goals and has the relationship with them to negotiate the best deal.
Events vie for a very small share of the marketing budget pie as of now. But s the importance
of events as a marketing tool builds up, it will eat large portion of marketing budget. This is
so because events help in addressing the diverse marketing needs of a company.
Role of marketing through events
1. Brand Building
 Brand awareness- Helps in increasing awareness of a company or its brand(s)
 Corporate Image- To support, build or change a desired company or brand image.
Shape or reinforce the public’s perception of a company’s brand attributes.
 Differentiation- helps create perception about product, helps differentiate product
from competitors.
 Impact the bottom line- Driving sales through contests, special schemes
 Helping in communicating the repositioning of brands/products- Events help in
repositioning exercises to be carried out successfully. In other words, events can be
designed to assist in changing beliefs about firms/products/services.
2. Focusing the Target Market
 Helping in avoidance of clutter- Even though some events do get congested with too
many advertisements, events still provide and effective means of being spotted.
 Enabling interactive mode of communication- Events generally provide an
opportunity for buyers and sellers to interact. They also provide a foundation for
exchange and sharing of knowledge between professionals.

JDCB IMSR NASHIK 36
3. Implementation of Marketing Plan
 Enabling authentic test marketing- Events bring the target audience together,
thereby creating opportunity for test marketing of products for authentic feedback.
The seller can identify exactly the traits and other characteristics that are desired.
 Increasing customer traffic in stores- Events can be conceptualized to increase
customer traffic. They can be customized to make available, concepts ranging from
retail store specific events to mega events.
 Enabling focused sales and communication to a captive audience- In an event the
audience is more or less bound to witnessing one particular event. In such a situation
it is very favorable for sellers to put forth their presentations without any diversions.
Such a situation is very valuable given the ineffectiveness of traditional modes of
communication in holding on to the attention of the audience.
 Help in relation building and PR activities- Practitioners of this marketing function
believe that event marketing campaigns have the ability to create long lasting
relationships with closely targeted market segments. Relationship building is not
restricted to end user customers but also targeted at enhancing new distributors and
sales representative relations.
4. Relationship Building
 Giving relationship management a proactive feel- CAN have offered free coupons
and free services to their forum members in events on the special occasion. Events
such as help in not only building up a rapport with the customers, but also help in
reducing the cognitive dissonance.
 Creating a forum for career match making- One of the more frequently career fair
is the ‘Aspire’ held in every city. One such event was held in June 2014 to facilitate a
friendly and face-to-face interaction between various educational institute and
aspiring students, their parents.
BRAND
A really well-designed brand will represent your internal culture, public offering, and
experience while conveying emotion, trust, excitement, and other subliminal messages.
Simply put, a ‘brand’ is the sum total of associations or value judgments that people make
about a company or organization, a product or service, or even an individual – whether
intentional or not.

JDCB IMSR NASHIK 37
BRAND BUILDING
‘Branding’ is intentional. It is an attempt to control these associations in order to improve a
business’s performance, and ultimately its bottom line.
Brand building is the process of creating and maintaining positive reputation about your
company through effective internal and external communication. It is then followed by
associating the company’s brand name to a new product that it develops and releases. It is the
one of the important processes for a company/business to sustain in this competitive market
It is essential for your business’s success that you are clear about what it stands for. A strong
brand can accelerate business performance and lift a company from obscurity to a top
position in the marketplace. By using branding tools – such as brand positioning, brand
design, marketing, advertising, and brand management – in a systematic and intelligent way,
positive associations with your brand can be generated in people’s minds that will benefit and
grow your business.
Branding should be seen as an integrating part of your business practice – what keeps it
together and drives it forward. It should inform all business decisions and operations,
spanning across your organization – in personal interactions, corporate culture and
communications, products and services – and be driven from top management to employees
and inside out at all times. It is a never ending process.
Why Brand Building
 to create a corporate identity
 to build and maintain reputation
 to have the company/brand name with a positive emotion in the minds of
prospects/consumers
 to help customers, employees, investors and general public have a strong perception
of your company
 to help the company stay in the market and implement their long-term vision
 to leverage its assets
 to stand out of the competitive cluster
 to make your business valuable

JDCB IMSR NASHIK 38
PROCESSOF BRAND BUILDING
The most effective brand building process supports the primary marketing goal:
Sending the right message…
to the right audience…
at the right time…
for the right price.
The brand is the entire experience with your company. Above diagram showa brand
building process accepted by CAN which is well known brand in itself. It includes following
factors such as-
Strong impression
It is factor which shows impression about a brand CAN. It includes –
Company name-
The name CAN is a Marathi word which means Peoples Opinion. As the word describes that
peoples opinion means giving freedom to each and every person to share their thoughts and
views relating to various issues like scams and major things happening in our society.
Therefore, the name CAN is very popular amongst the people
Logo
The logo of CAN is highlighting its own name so people can identify and understand easily
about the CAN brand.

JDCB IMSR NASHIK 39
Reputation
As CAN is a big established brand so it has already gain its importance and reputation by
various ways. Event management is one of the factor towards building reputation of CAN. By
conducting various events for the youth, women’s and children’s.
Value proposition
A value proposition is a promise of value to be delivered and acknowledged and a belief
from the customer that value will be appealed and experienced. A value proposition can
apply to an entire organization, or parts thereof, or customer accounts, or products or services
and CAN is doing the same by various means of communication.
Product Benefits-
CAN provides benefits by various sources and products to public. Event management is also
contributing in providing benefits to the public by conducting various events which will
definitely helpful for them in their regular work. It also helps the children to gaining
knowledge, intelligence, and team work by organizing various events for the children’s. For
the women’s under the forum of Sakhi Manch they conduct events which are useful to stop
the women from drowning in a sea of identity crisis and empowering them with knowledge,
networking skills and constructive advice. In event management events are the products
which are delivered by CAN.
Price-
As price is a major factor in any organization to attract people therefore CAN organizes
events which are offered at very cheap cost which is affordable by common people so they
can use the benefits of this event.
Customer service
In today’s world services are playing major role towards customer satisfaction. Therefore
CAN is focusing on services so they can retain their customer. By event management they
can provide services like general awareness and platform to showcase their talent to the world
As explained above all are the various factors used by CAN in brand building process
through event management and they are inter-connected to each other. That’s why CAN has
gained importance through people and raised their brand value.

The Event Management of CAN-IT Expo 2014 Learning through Project
JDCB IMSR NASHIK 40
LEARNING TGHROUGH
THE PROJECT

The Event Management of CAN-IT Expo 2014 Learning through Project
JDCB IMSR NASHIK 41
1. Through newspaper, local radio and advertisements majority of respondent are aware
about the events which CAN organized in Nashik for each forum.
2. There is awareness about the events but still majority of respondents are not the
members of CAN forums like out of sample 70 are the members and remaining 50 are
not the members.
3. In events, CAN IT Expo 2014 forum members’ frequency of participation is very
high because of that majority of CAN IT members are satisfied with events and
expressed their happiness about organizing such event in NASHIK City.
4. Customers give high rating to the factors i.e. presence of celebrity and venue
feasibility, average rating to time feasibility, arrangements and services and poor
rating to decoration which are responsible for members participation and satisfaction.
Here, this factors directly affecting customers’ attitude towards CAN events.
5. There is no issue regarding number of events and quality of events with CAN-IT
EXPO. From this forum majority of respondent highly satisfied with quality and
quantity of events but other forum like CPL they are dissatisfied with number of
events so this may be the reason for less membership in this forum.
6. This is also found that events related to CPL are very subtly proving to be effective in
getting the targets achieved and to that of expectations of CAN Nashik.

The Event Management of CAN-IT Expo 2014 Contribution to Host
JDCB IMSR NASHIK 42
Contribution to
The host
Organization

JDCB IMSR NASHIK 43
Contribution to The host Organization
Suggestions:
SUGGESTIONS AND RECOMMENDATIONS
1. CAN have to concentrate more on the participation of the members.
2. CAN can improve customers’ attitude towards events by making improvements in
the following factors-
 Time feasibility
 Arrangements
 Services
 Decoration
3. If the attitude of customer is improved it will result in better satisfaction level of
customers.
4. CAN should provide equal opportunity and priority to each forum for their proper
involvement.

JDCB IMSR NASHIK 44
CONCLUSION
1. CAN is becoming more successful in creating awareness through newsletters of the
events but not in making or increasing more members for the forums.
2. CAN IT EXPO 2014 forum members are actively participated in the events because
of that majority of respondent are highly satisfied with the events which CAN
organize.
3. There is possibility for company to spread awareness about the latest and beneficial it
product. It will also help to change the attitude towards CAN.
4. CAN is more focusing on CAN IT EXPO forum because of the response from the
people was good.
5. CAN was being held regularly but it has stopped 7yaers ago and after 7 years, this
was the first time it has been started again so low response was observed but still
CAN team are greatly focused towards achieving goal.
6. CAN IT EXPO is the only event which has been held at nashik city and there is
requirements of such more event for the awareness of peoples.

The Event Management of CAN-IT Expo 2014 References & Annexure
JDCB IMSR NASHIK 45
REFERENCES
& ANNEXTURE

JDCB IMSR NASHIK 46
REFERENCES
Books & Records:
 Marketing Research and Principle of Marketing - Philip Kotler
 Event Marketing and Management- Sanjaya Singh Gaur and Sanjay V Saggere
Websites:
 http://www.canit.co.in/
 www.csi-nashik.org.in
 www.google.co.in
 www.wikipediaorg

JDCB IMSR NASHIK 47
ANNEXURE
QUESTIONNAIRE
Name- Age- Gender-
1. Are you aware about the CAN events?
[ ] Yes [ ] No
2. Through which media do you get information about CAN events?
[ ] Newspaper [ ] Friends [ ] Group member’s
[ ] Family members [ ] other
3. Which Forum you know or you are member of?
[ ] CAN IT EXPO [ ] CPL Tournament
4. Are you participated any of the events?
[ ] Yes [ ] No
5. Frequency of participation.
[ ] High [ ] Average [ ] Low
6. Are you satisfied with event which CAN organize?
[ ] Yes [ ] No
7. Do you get event information on time?
[ ] Always [ ] Sometime [ ] Never
8. According to you events entry fee is constraint for events success or failure?
[ ] Yes [ ] No
9. Are you satisfied with number of event & facility that CAN provide?
[ ] Highly satisfied [ ] Satisfied [ ] Neutral [ ] Less satisfied [ ]
Dissatisfied

JDCB IMSR NASHIK 48
10. How would you rate CAN events on the basis of following factors-?
(1- Excellent, 2- Good, 3- Average, 4- Poor, 5- Very Poor)
Time Feasibility [ ]
Arrangements [ ]
Presence of celebrity [ ]
Decoration [ ]
Services [ ]
Venue Feasibility [ ]
11. Are you satisfied with quality of event that CAN provide?
[ ] Highly satisfied [ ] Satisfied [ ] Neutral [ ] Less satisfied [ ]
Dissatisfied
12. An event which is organized by CAN, is able to convey their message properly?
[ ] Entirely [ ] partially [ ] Not at all
13. Are CAN events beneficial to you?
[ ] Highly [ ] Average [ ] Low
14. According to you, is CAN taking a proper initiative through events to connect with
their reader?
[ ] Yes [ ] No
15. Any suggestion for CAN Events, Nashik

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