1. present

2. The 5 way logo test
By
Sajjad Anwar Mansoori
CEO

3. The Five Way logo test
1. The test of clarity
It must communicate clearly and be easily understandable.
It shouldn’t be a riddle.

4. The Five Way logo test
2.
The test of relevance
It must relate to the industry it represents with inclusion of
the brand personality traits

5. The Five Way logo test
3.
The test of medium
Black & white or color, screen printing or etching on metal
or glass, it should be practical in all situations.

6. The Five Way logo test
4.
The test of size
From a visiting card to mega sign, in all sizes, it must have
an equally appealing effect.

7. The Five Way logo test
5.
The test of time
Being the face of a business, changing corporate ID is a
highly expensive and dangerous affair. The logo must be
able to survive at least a hundred years, preferably a
thousand.

8. Thank you
for your precious time