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INSTANT RECOGNITION
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.

2. INSTANT AFFINITY
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.

3. PRESENTATION
DNA Presentation, April, 2011.

4. BLING DUCK CONCEPT
The foam bubbles for our imagination and the plastic yellow duck creates fantastic stories to play with until the water gets cold....
The toy was sweet, solid enough to resist turbulent energy…. impossible to drown the duck as who was always coming back to surface,
always coming back to the TOP.
This symbol of creativity and happy childhoods spanned across generations and still remains a strong figure. Today we are reminiscent of
our childhoods.... we are duck owners since birth.
A symbol of creativity & happiness, the yellow duck is a cherished figure with a strong visual presence.
The yellow duck, as an emblem of our happy youth, doesn’t belong to anybody; Sweet memories couldn’t be captured by a corporation.
We are sharing a label. Through an innovative product line and creative environment , we are creating a brand. This concept is OURS
and in return this concept is YOURS.
Welcome to the BLING DUCK tribe.
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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5. A BRAND SUPPORTED BY AN ORGANIZATIONAL CONCEPT
Exclusive Brand
Stores
Speciality &
Factory
Variety
Outlets
Stores
P O S
system
Convenience Franchise
Stores Stores
Department
Stores
Exclusive worldwide Trendy, affordable & highly Competitive brand Professional,
distribution networks profitable products & product positioning ideal environment to
maximize sales and
visibility
Ethical and respectful Trouble free sales Success for our Partners
management process and work flow Success for our Company
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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6. PRODUCT OVERVIEW
PRODUCT OVERVIEW
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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7. BLING DUCK FIRST PROTOTYPE
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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8. PRODUCT FEATURES
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1
- Slighty elevated Heel
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(bottom sole)
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- Top Strap designed for customized “right & left foot” comfort.
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4. Brand Tag - Key ring
5. Price tag customized to customer specification with
holographic stricker.
6. Brand integrated on the soles
7. Patent protected top pattern design - Density: High Density of % Rubber with elasticity
8. Visually strong hanger
9. Cord for easy retail management
10. Anti-grip, bottom sole pattern
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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9. BLING DUCK TRIBE RECOGNITION
TRIBE RECOGNITION
The Brand consists of the following attributes.
URBAN ELEGANCE
Comfortable and Relaxed Play to Party
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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10. BRAND DEFINITION
BRAND DEFINITION
Brand Essence Target Core Consumer
- Urban, elegant flip flops - Urban Woman 17 to 45 years old
- Trendy & fashionable
Brand Attributes - Smart and professional
- Play to party designs - Relaxed and confident
- Premium quality and comfort - Seeks quality
Brand Personality Traits Consumer Brand Differentials
- Stylish - Urban, elegant trendy flip flops
- Valued added - Best value for price positioning
- Lively - Inspiring shopping experience
- Modern
- Fun
Fundamental Purpose
- To create elegant, value added, relevant flip flops
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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11. BLING DUCK COMMUNICATION TARGET
WHO IS BLING DUCK COMMUNICATION TARGET?
HIS / HER LIFESTYLE
What movies he / she watches ? What in his / her ipod ?
> Sex and the City, Nip / Tuck, Friends, Two and a Half Men > Hotel Coste, Lady GaGa, Justin Timberlake, Budha Bar, Madonna,
Jason Mraz, Robbie Williams, Alicia Keys
What he / she does do with his/her leisure time ?
> Enjoys both shopping and outdoor activities What kind of environment does he / she relate to ?
> Urban with short escapades to a green and relaxed regular spot
What he / she owns ?
> More concerned about the colors and aesthetic value than the brand What car does he / she owns ?
> Favors public transportation. if driving he / she have hybrid
What brands he / she like ? or second hand mini cooper
> H & M, Gillie Hicks, Ecko, Abercrombie & Fitch, Vilebrequin, Lacoste
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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12. COMPETITIVE BRAND POSITIONING
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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13. COMPETITIVE BRAND POSITIONING
BLING DUCK vs. HAVAIANAS
Similarities:
- Premium quality & comfort
Differences:
HAVAIANAS
- Urban elegance - Brazilian identity
- Targeted to professional women and men - Inexpensive pricing for the masses
- Valuable - Disposable
- Classic elegance - Colorful
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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14. COMPETITIVE BRAND POSITIONING
BLING DUCK vs. REEF
Similarities:
- Value added products
Different:
Reef
- Urban culture - Latina surf culture
- 17 - 45 years old urban women - Teenage Market
- Play to party - Sex focused advertising
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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15. COMPETITIVE BRAND POSITIONING
BLING DUCK vs. ROXY
Similarities:
- Trendy affordable offer
Different:
Roxy
- Urban lifestyle - Beach stylish
- Premium quality & comfort - Inexpensive pricing for the masses
- 17 - 45 years old core consumer - Teenage Market
- Higher quality - Disposable
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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16. BLING DUCK BRAND POSITIONING
PRICE
O’NEIL NEW BALANCE
GUESS
High
REEF SPEEDO
HAVAIANAS
ROXY
OCEAN MINDED
Medium
QUIKSILVER
COBIAN
ETNIES RAFTERS SANUK
Low
GRAVIS
Surf & Beach Comfort Fashion
LIFESTYLE
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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17. LINE STRUCTURE
Consumer Consumer
- Core consumer entrance line - Tastemaker, influential, fashion savvy
- Core consumer 17 - 45 years old
Distribution Channels - Appreciates trends & fashion
- Core consumer 17 - 45 years old Distribution Channels
- Shoe retailer
- Specialized website - Shoe retailer
- Non-specialized mass retailer - Specialized website & catalogue house
Timeless Bling
- Duty Free Operator
- TV Sales Channel
- Non-specialized mass retailer
Men Duck
Consumer
- Core consumer entrance line
Men
Distribution Channels Consumer
- Core consumer 17 - 45 years old - 25 - 45 years old traditional model with new
- Shoe retailer niche accents
- Specialized website
- Non-specialized mass retailer Distribution Channels
- Shoe retailer
- Specialized website & catalogue house
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
- Duty Free Operator
submitted to your licensing contact for approval before reproducing the Official Marks.
17 - TV Sales Channel
- Non-specialized mass retailer

18. RETAIL PRICE POSITIONING
Model/Price (USD): WOMAN MAN WOMAN MAN WOMAN MAN WOMAN MAN
- Timeless Collection $21.99 $24.99 $24 $27 $22 $40 $15 $14
Not Not Not
- Bling/Duck Collection $29.99 $34.99 $215 available available $68 comparable $40
* Price comparison of similar product lines, based on published retail prices found on competitors websites.
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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19. is a trademark of
1916 - 1918 Chevalier Commercial Centre
8 Wang Hoi Road • Kowloon Bay • Hong Kong
Tel: (852) 2769 6677
Fax: (852) 2769 6738
www.yellowduckltd.com
Contacts: Nicolas nicolas.ziegler@yellowduckteam.com
Rikki rikki.carandang@yellowduckteam.com
Zarah zarah.jane.sumague@yellowduckteam.com
Please note that the relationship between all of the elements in the Official Marks is fixed; none of these elements may be altered or repositioned.
All Reproduction Materials must be sourced from the Yellowduck LTD digital Archive and the marks approval form must be completed and
submitted to your licensing contact for approval before reproducing the Official Marks.
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