Get media coverage without bugging or begging the media

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Get media coverage without bugging or begging the media

  1. 1. HOW DO YOU GET MEDIA COVERAGE? Without bugging or begging the media… or looking like a fool
  2. 2. SHELLEY PRINGLE@shelleypringlewww.polarisprinc.com/blogLinkedin.com/ShelleyPringleshelley@polarisprinc.com
  3. 3. THE POWER OF PR
  4. 4. WHAT MAKES NEWS?
  5. 5. #1:Identify the mediathat matter
  6. 6. #2:Build relationships
  7. 7. #3:Find the local angle
  8. 8. #4:Conflict
  9. 9. #5:Eminence &Prominence
  10. 10. #6:Consequence &Impact
  11. 11. #7:Human interest
  12. 12. HOW DO YOU AVOID MESSING UP?
  13. 13. Top of the FunnelQuestions they have:How do I…?What’s the development Message best…? Interview controlShould I…? Message deliveryHow do I address thisproblem?
  14. 14. Top of the FunnelQuestions they have:How do I…?What’s the best…?Key messagesShould I…?How do I address thisproblem?
  15. 15. Top of the FunnelQuestions they have:How do I…?What’s the best…?Interview controlShould I…?How do I address thisproblem?
  16. 16. Top of the FunnelQuestions they have:How do I…?What’s the deliveryMessage best…?Should I…?How do I address thisproblem?
  17. 17. HOW DO YOU GET MEDIA COVERAGE? #1 Understand the media #2 Interview preparation
  18. 18. DOWNLOAD OUR FREE eBOOK: Building your Business with Traditional PR & Social Media http://bit.ly/TvHhM1

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