3. Introduction
Mobile phones are necessary for
university students to keep up
with their study.
The investigation was carried out
inside the University Brunei
Darussalam ground.
5. To find the most owned phone’s brand
previously and currently in:
-overall
-male
-female
To find out the affordable price range
of mobile phones bought.
To find the factor that effect
objectives
individual to choose a certain
7. Ages
above 21 yrs old 15
18-21 yrs old 91
Ages
below 18 yrs old 1
0 20 40 60 80 100
8.
9.
10.
11.
12.
13.
14. Reasons for choosing the brand
14
27 Better features
Price competitively
Love the brand
31
Peers and family use this
9
brand
Lastest model
Wanted features
23 Others
13
9
15. Frequency against price
45
40
35
30
FREQUENCY
25
20
15
10
5
0
Below $500 $500-$800 $800-$1200 Above $1200 Do not tick any
Frequency 40 36 20 10 2
16. Conclusion
In the past Nokia is the most trending
brands among the Unibridge’s
students both in male and female.
Currently I-Phone is the most
wanted brand among male
students, while Samsung becomes the
first choice of brands among female
students.
Mostly the mobile phones own by
the students was bought with prices