4. • The Coca-Cola Company is one of the largest
manufacturers, distributors and marketers
of non-alcoholic beverages.
• The Coca-Cola System in Pakistan serves
over 2 lack customers/retail outlets.
• The Coca-Cola System in Pakistan employs
2500 people working continuously for the
company.
• During the last two years, The Coca-Cola
Company in Pakistan has invested over
$145 million (U.S) and coke has successfully
provided 54 years of dedicated service to its
customers in Pakistan.
5. • Coca-Cola syrup was created by pharmacist “ Dr. John Styth
Pemberton” on May 8, 1886.
• It was sold for 5 cent a glass at the largest drug store in
Atlanta, Jacob's Pharmacy.
6. • To refresh the world -
in mind, body and
spirit.
• To inspire moments of
optimism - through
our brands and
actions.
• To create value and
make a difference
everywhere we
engage.
7. To achieve our mission, we have developed a set of goals,
which we will work with our bottlers to deliver:
• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy people's
desires and needs.
• Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference
by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners
while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-
moving organization.
8. Our shared values that we are guided by are:
• Leadership
• Passion
• Integrity
• Accountability
• Collaboration
• Innovation
• Quality
9. • The Coca-Cola Company leverages a worldwide team
that is rich in diverse people, talent and ideas.
• Coca-Cola,s diversity workplace strategy includes
programs to attract, retain, and develop diverse talent;
provide support systems for groups with diverse
backgrounds; and educate all associates so that the
company master the skills to achieve sustainable
growth.
• Coca-Cola work hard to ensure an inclusive and fair
work environment for all associates, all of whom
undergo diversity training on a regular basis.
10.
11. A process by which activities of a society are collected and
coordinated to reach the goals of both individuals and the
collective group. It is a subfield of general communications
studies and is often a component to effective management in
a workplace environment.
14. What are the usual communication channels and means
in your organization?
1%
4%
5%
0%
10%
0%
0%
79%
1%
Percentage
Manuals/Handbooks
Circular/Memos
Verbal/Oral/Unwritten
communication
Notice Boards
Meetings
Reports of various Kinds
Published Materials
Emails
Any other
15. Percentage
Extremely Important
Important
Not much important
4th Qtr
How important do you feel is the communication system in
your organization, keeping in view that your organization
has internal as well as external communication systems)?
85%
15%
0% 0%
Percentage
Extremely Important Important Not much important Don,t know
16. Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
How effective is the present communication system in
your organization?
8%
90%
2% 0%
Percentage
Highly Effective Effective Average Not Effective
17. Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
What are the usual means and modes of communication with the
outside public/customers?
Through
marketing agents
11%
Through
advertisements in
various media
83%
Through
published
materials
5%
Any other
1%
Percentage
18. 0 2 4 6 8 10 12 14
Category 1
Category 2
Category 3
Category 4
Series 1
Series 2
Series 3
Is informal communication (social interactions among
employees, informal chit chat, and social unofficial
conversations) prevalent in your office?
40%
60%
Percentage
Yes No
19. Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
If yes, what is the attitude of your management towards it?
30%
60%
10%
Percentage
Favorable Unfavorable Indifferent
20. Do you find informal communication useful?
60%
40%
Percentage
Yes No
21. Time Pressure
Distraction/Noise
Information overload
No informal interaction with co-workers
Misinterpretation
Delay in replies
What are the usual problems faced/barriers/hurdles
encountered in communication in your
organization/department (flow of information, instructions,
orders, ideas, suggestions, grievances etc.)?
22. Do you feel well informed/communicated at your level (about
your job, duties, service conditions, benefits, personnel policy,
organization’s HR policy, other routine and non-routine
information about your position)?
95%
5%
Percentage
Yes No
23. What is the degree of coordination/communicational
integrity among various departments like supply chain
department, HR department, Finance department, IT
department etc in your office?
High coordination
10%
Average
coordination
89%
Poor
coordination
0%
I don,t know
1%
Percentage
24. Informal interaction with co-workers
More telephonic communication between employees
Feedback should be taken at all levels
Do you have any suggestions for improvement in the
communication system or any remedial measures that need
be taken in existing system?
25.
26. Information overload.
No seminars and sessions for employee interactions.
Lesser time to interact with co-workers.
No interaction/communication with employees of coca-cola
working in other cities.
Communication gaps occur while changes in the organization are
being implemented.
Misinterpretation because of relying only on to the emails being
used for communication mainly.
No informal interaction with employees.
More communication gaps occur at lower management.
27.
28. For critical communication phone calls should be used so
that the receiver doesn't misinterpret your tone.
Communication should be clear and to the point.
Feedback should be taken at each and every level and
from every individual employee.
29. It should be made sure that everyone is well aware of the
change being implemented in the system.
More meetings and outdoor activities should be conducted
to improve communication system within coca-cola.
Actively listen.
Effective texting.
Stay positive.
30. • There should be more face to face communication as it provides immediate
feedback and it is the richest communication medium.
• More outdoor activities should be planned for informal interactions between
employees.
• More telephonic communication should be done so that there is less chance of
misinterpretations.
• Be sure that emails have the right level of details and is expressed in a way
that the receivers easily understand.
• Avoid premature communication, but communicate change as soon as possible.
Determine the appropriate method for the situation such as conducting a
meeting before implementing a change in the system.
31. Though the communication system in coca-cola is effective
but it still have some flaws in the system that restricts
the system from being highly effective. They should focus
on more employee and employer interactions to improve
their system. Employees should be given flexible
environment and activities that improves the
relationships between employees.
