music video treatment for The.Madpix.Project 'when the sun goes down' music video

1. Music video
Treatment
The.madpix.project
‘when the sun goes down’

3. That’s the way X8
When the sun goes down tonight,
There will be one thing on my mind
Want to discover
A part of me,
Set me free, baby
I’m on a mission gotta find my space,
I’ve got the world to see
Led by only intuition, goes out of trace
I’m only counting on me (on me)
Oh when the sun goes down
And when I come around
I light the shadows
Riches they’ll turn to dust,
Life with that wanderlust
That is some hell to know (to know)
That’s the way X8
When the sun goes down tonight,
There will be one thing on my mind
Want to discover
a part of me,
set me free
When the sun goes down tonight,
There will be one thing on my mind
Want to discover
a part of me,
set me free
I’m on a mission gotta find my space,
I’ve got the world to see
Led by only intuition, goes out of trace
I’m only counting on me (on me)
Oh when the sun goes down
And when I come around
I light the shadows
Riches they’ll turn to dust,
Life with that wanderlust
That is some hell to know (to know)
That’s the way X8
When the sun goes down tonight.
Lyrics

4. Treatment
This music video, complimenting The.madpix.project’s song ‘when the sun
goes down’, is a anti performance video with emphasis on artistic concept
that visualize the tempo and style of the song. Contrasting shots of sunsets
and nighttime streetlights will reflect the lyrics ‘when the sun goes down
tonight', 'I've got the world to see’ with each shots colour influencing the
next intern adding a flow and continuity to the video.
As the song begins a close-up time lapse shot of the sun setting is shown,
which cuts to a mid-shot then a wide angle of the sky, slowly revealing
more of the colourful scene.
The chorus will have still close up shots of bold ink droplets
flowing into water and the key lyrics will appear on screen in
bold white text to give a clean modern feel to the mise en
scene. The concept of the ink clouds is that they are
representative of the rush of emotionsChemicals felt by the
vocalist - ’set me free’.
The second version of the chorus will look slightly different,
having the footage upside down so that the droplets spread
up the frame.
Each chorus is made with ink droplets, to be simple making
the audience less distracted by the visuals and will amplify
the catchiness and emotion of the lyrics.

6. Techniques and production detail's
The filming for the opening sequence will need to be collected
When there is a good weather forecast to make sure a good
quality sunset is captured, such as bold colour's and a somewhat
cloudy evening to get good movement of the clouds to best
compliment the time-lapse.
Multiple cameras will be used to film the sunset because each
sunset is unique and therefore the same one will need to be
captured from three different shots at the same time to get
continuity.
The sunset will be the base for the colorization of the music
video and will drive the different shots used. While filming
careful consideration of colour and contrast will be used so that
each individual scene will have a flow when edited together.

8. Reference: colour, textures and mood