S1180043

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S1180043

  1. 1. How Rakuten is planning to runtheir entire business in English?s1180043Mitsuru Abe
  2. 2.  What Rakuten Global expansion Official Language Official Language Rakuten all English English TOEIC score Rakuten bisiness ReferenceOutline
  3. 3.  Rakuten, Inc is a Japanese electronic commerce andInternet company based in Tokyo, Japan . Among itsnumerous online properties, its flagship B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the worlds largest bysales.What Rakuten
  4. 4.  2005 - Rakuten bought New York City. 2011 - After launching Indonesia s Rakuten BelanjaOnline, a joint venture in June the group continued itsglobal growth the same month, snapping up Brazilian e-commerce firm Ikeda. 2012 - Rakuten bought Canadian e-book readercompany Kobo in January.Global expansion
  5. 5.  Major Internet shopping site operator Rakuten Inc. saidEnglish will become its official language by the end offiscal 2012, as the company expands aggressivelyoverseas.Official Language
  6. 6.  The Rakuten group has 6,000 employees globally, ofwhom about 400 are non-Japanese, spokesman NaokiMizushima said. The firm doesnt keep track of howmany non-Japanese it has in Japan, while the 16 boardmembers at its headquarters in Tokyo are all Japanese,he said.Rakuten all English
  7. 7.  Tokyo-based Rakuten this year has encouraged the useof English among its employees. For example, Rakutenexecutives now deliver their presentations in English,while documents distributed at executive and othermeetings must also be written in English.English
  8. 8.  Achieving certain scores in the TOEIC, or the Test ofEnglish for International Communication, will berequired for promotion, Rakuten spokesman MegumuTanefusa said. The range of required TOEIC scores isfrom 600 to 750 depending on job title, but workers inthe lowest two levels dont need TOEIC scores, he said.TOEIC score
  9. 9.  The groups 2010 annual report shows that its onlineshopping business, Rakuten Ichiba, was Japans largestonline shopping mall, offering customers more than 95million products from about 40,000 merchants.Rakuten bisiness
  10. 10.  http://www.asahi.com/english/TKY201007010404.html http://www.japantimes.co.jp/news/2010/07/16/news/rakutens-all-english-edict-a-bold-move-but-risky-too/ http://ajw.asahi.com/article/economy/business/AJ201206300064Reference

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