8. Keep in contact with customers Sign up now www. setandforgetmarketing.com TM
9. Customers receive personalised communication Sign up now www. setandforgetmarketing.com TM
10. Personal form of Communication You can now take control of your own ‘SetandForgetMarketing.com’ campaigns that suit your business and ‘SetandForgetMarketing.com’ system will do the work for you. Sign up now www. setandforgetmarketing.com TM
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Editor's Notes
The Webinar is about getting customers to purchase more frequently Thank you for attending the webinar today: The agenda for our presentation is… First of all we are all going to get everyone to introduce yourself Then we are going to tell you the overview of setandforget Then I am going to demonstrate how easy it is Then I am going to ask you to make a decision if setandforgetmarketing is going to be useful for your business. With that in mine let me introduce myself… I am Nigel I am the Marketing Chef I do all the selling around here. Who are you tell us abit about you. Thanks now we know who we are lets go explore setandforget. What I am going to be talking about today is… how companies are using a simple tool called Set and Forget Marketing to keep in contact with their existing customers to get them to purchase more frequently. The meeting will: take about half an hour unless you have any questions. The Result for you?... Is, you will learn how set and forget marketing will save you time and money, and help you build repeat and referral business from your customers. This meeting is Interactive through the Chat Box and we are going to have a question and answers session and also short discussion forum later on in our meeting.
A bit about us and who we are Set and Forget Marketing.com is a division of Permission Marketing which is a New Zealand owned business operating in Auckland. We are 10 staff large and started off as a web design company where we kept in contact with our customers on a regular basis. One day one of our clients said to us you are sending out these personal newsletters can you do it for us, we did and she told one person which lead to another and the rest is history. We’re now Permission Marketing 9 years later managing over 500,000 and more email addresses to help businesses keep in contact with their customers. And for the technical people all information is stored in a security centre in Michigan over in the US and if you would like more information about security I can send you a document about our security policy. So that is how the business grew, and from that we generated a system called Set and Forget Marketing.com to help businesses get customers to purchase more frequently by personally and automatically keeping in contact with their customers.
How would you like to do these three things with your customers, and connect with your customers? Keep in contact with them Build Relationships Encourage repeat and referral business What I am going to show you today is a system businesses are using called ‘SetandForgetMarekting.com’ which will provide you with opportunity and benefits for your business I will be explaining what the system is, how it works, and how this technology can save you time and effort in keeping in contact with your customers to build relationships so that your customers purchase more frequently. We will be discussing how this technology can benefit yourself and your business.
Lets get started by quickly looking at the different ways businesses are using SetandForgetMarketing.com. Which one of those strategies would you like to implement in your business to increase revenue? Repeat Business communication welcoming and reminding clients and customers to re-purchase. Customer education to educate customers about the story of your business. Informing them step by step of all the services and products your provide so that when the need arises of you are top of mind. Loyalty Communication that is used for businesses who have customers not needing to purchase the same product but you want them to remember you to refer more business to you and start building a relationship with them. Product or service launch to existing customers drip-feed launch communication over a period of time to convert existing customers Prospecting System in business we are generating leads all the time. Often leads who are warm or cold do not get regular communication. So now businesses can just simply add them to a campaign and communication will be sent over to the leads over time automatically. Account Reminders – follow up on accounts automatically with a friendly reminder
Now we are going to look at how to easily keep in contact with customers so they purchase more frequently. Why do businesses always ask for their customers First Name, Last Name, Email address and Phone number along with other important details The reason is that for a business… A database of their customers is very important so that you can create system to leverage off and communicate with that database. So every set and forget marketing user gets a unique user name and password to get access to their own ‘SetandForgetMarketing.com’ system which allows them to fully manage their database and communicate with their customers. What we are going to do now is have an interactive session where I will go online and log into the ‘SetandForgetMarketing.com’ system to show you what the user interface looks like. Go to website and log in
When creating a campaign the first thing you do is create your marketing messages that you want the set and forget system sending out to your customers over a period of time. So What you do is you upload your company’s colours in an email banner at the top of your email for branding. Click 1: And then you personalise the email by greeting everyone by their first names. And finally you make sure the communication is short and customised for your customers. As you can see on screen you create an email just like you would normally and then you save the email as a template for the set and forget marketing system to send out for you automatically.
So once you have created those personal marketing messages you would create a set and forget marketing campaign that would personally keep in contact with all of your customers while you worked on getting new business. This is an example of how a customised campaign looks like. In the screen the blue boxes are email templates that have been preset, green boxes are wait times between automatic sends, and the red box is an email reminder. In this example the campaign would send an email to all customers welcoming them to the company and family to make them feel welcomed, wait a month, automatically send the 2 nd email, wait 3 weeks and automatically send the 3 rd email and finally it would wait 1 month and then automatically release the last email of the campaign asking the customer to simply return. Also at the end of the campaign you can set up a neat reminder to call the customer at the end of the campaign to remind them to return and this offers a different personal touch, and a combination of touches is always important. After you prepare your marketing messages, and put them into a campaign the set and forget marketing system then does the work for you and all you have to do then is add customers to the system. This tool allows businesses to preset a campaign of personal communication, relevant to their customers, with colour and it can be used again and again for every customer. What I am going to do now is show you a live site of how easy it is to add an email to a campaign.
As a business owner you often hear of people in business never having enough time in their day so they are looking for ways to save themselves time as time is very valuable and worth a lot of money to most people. Click 1: So because you simply asked for your customers details you then assign them to your magical campaign that you had previously created, and the personally communication is automatically sent to each individual customer. I will quickly show you how easy it is to add a subscriber to a campaign
Customers would then receive all of your emails as if they were personal and only for them. And the best part about it is you do not have to lift a finger once you have added them to your own ‘Set and Forget Marketing.com system.’
How would you like to have ‘SetandForgetMarketing.com’ doing this work for you? It is a personal form of communication and it is like you are sitting at your computer, talking directly to your customer and the email that is received looks like a personal email coming direct from you to each individual customer. So you are taking control of your personal marketing communication, yourself. As some businesses after meeting with a new customer once. Have the issue of spending the time for what each customer needs to manage that relationship with them again and again. An example is watering flowers if you only water a few flowers the rests die. So from now on you will not have to sit down and send personal emails to everyone of your customers as the ‘SetandForgetMarketing.com’ system will do it for you. That is why Permission Marketing has used technology to create ‘SetandForgetMarketing.com’ so it can be an automated marketing tool that allows businesses to set up, pre-written progressively released email communication to customers that can be customised, personalised, is short and has the colour brandings of your business.
How would you like ‘SetandForgetMarketing.com’ building your customer loyalty and referrals? I have taken you through how ‘SetandForgetMarketing.com’ can help you to get your customers to purchase more frequently. So what are the benefits of the system: The system can Personally Address Emails: so emails are sent to subscribers of your chosen marketing campaign and you can make many different campaigns to suit your business needs. Scheduled Alert Reminders: you can set up reminders for yourself to take actions for example making a phone call after the 3 rd email has been sent. This gives you an automated follow up option. Secure Encrypted back up: all our data is in a secure server in a security building in Michigan USA, we took this investment to insure that businesses do not have to worry about whether their data would be safe or not. Reporting: as always up-to-date reporting is important to see who has opened your emails and whether or not they have clicked on the links you have placed inside the email. Banner: businesses get to upload a company banner for all their campaigns Support Team: our team is here to answer questions and feedback we receive from businesses who are using the ‘SetandForgetMarketing.com’ system. The results is an online automatic marketing system that business want and also can use in their day-to-day operations, that easily slot in to the current business systems.
Ok just quickly after questions and answer I am going to ask a few lucky people to: Tell everyone about their business and introduce themselves. And How they would use set and forget marketing and what benefits they would expect? If you do not put your hand up I will be choosing 3 of you. Ok so lets kick start if you want to type into chat any questions you may have? We have time to answer the first 3 now.
Benefits to you is that the Set&Forget system is working 24/7 and because it focuses on personal communication the system is taking the hard work out of staying in contact with your customers by having to sit on the computer everyday day to send emails. What I really want to nail home today is that you can now Stay in touch with customers and reduce your time doing this Streamline your marketing: let the system work for you and save time and also costs Build Relationships for more business: and take control of your marketing to existing customers And make a marketing system work for you not the other way around: a systemised approach as part of your current personal communication process. Lastly but not least Database, Database, Database – if you don’t have a database ‘SetandForgetMarketing.com’ is the tool that can help you create one. So I hope this Webinar has helped you come up with a plan in your head of how you can create a system to work for you to help your business grow.
The message we are sharing with you today is to steadily keep in contact with customers from day one to get them to purchase more frequently instead of just speeding ahead just looking for new business. So when you sign up today to ‘SetandForgetMarketing.com’ it allows you to ·Create unlimited campaigns ·Unlimited Emails ·And keep in contact with as many people as you like. Who is ready to start building repeat business and keep in contact with their customers? Click 1 for Music
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