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Cool I Got A Degree, Now How To I Land A Job?

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Job hunting tips from Ryan Scott Lum. Special presentation delivered to the San Diego State University American Marketing Association

www.ryanlum.com
@ryanscottlum

Published in: Education, Technology, Business
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Cool I Got A Degree, Now How To I Land A Job?

  1. 1. COOL I GOT A DEGREE NOW HOW DOI LAND A JOB? RYAN SCOTT LUM
  2. 2. GuerrillaMar Creative Guerrilla ive t kewww.Crea ting .com Marketing g* *# tin 1S ite Fo rke r Gue rilla Ma r dot com
  3. 3. the job hunt
  4. 4. Straight out of college, I received 5 agencyinterviews out of my 5 applications and 3 joboffers while having to prematurely end theinterview process at one agency.
  5. 5. I am still being recruited by several agencieswhile continuously maintaining freelanceclients.
  6. 6. "The brick walls are thereto give us a chance toshow how badly we wantsomething." - Randy Pausch,The Last Lecture
  7. 7. STEP ONESET A DEADLINESTEP TWOBRAND YOURSELFSTEP THREEFOLLOW UP
  8. 8. STEP ONESET A DEADLINE ( Tax Day all over again )
  9. 9. -3 m an points
  10. 10. -3 m an points #losing
  11. 11. #winning
  12. 12. STEP TWOBRAND YOURSELF ( This is the meat and potatoes folks )
  13. 13. RESUME
  14. 14. THE OLD RESUME
  15. 15. THE NEW RESUME
  16. 16. THE ONLINE PORTFOLIO
  17. 17. THE ONLINE PORTFOLIO Krop.com
  18. 18. THE ONLINE PORTFOLIO Krop.com Carbonmade.com
  19. 19. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com
  20. 20. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com Behance.net
  21. 21. THE NEW RESUME
  22. 22. THE NEW RESUME Hello, my name is Marcus. GuerrillaMar ive t ke www.Crea ting .com www.CreativeGuerrillaMarketing.c g* *# tin 1S ite rke om Fo r Gue rilla Ma r
  23. 23. THE NEW RESUMEThe product helped me land this brilliant job butalso the article and everyones views on this website,so thank everyone so much!I am now and account executive at Gratterpalm(one of the largest independent agencies outsideLondon.) and loving it.Cheers Guys!- Marcus GuerrillaMar ive t ke www.Crea ting .com www.CreativeGuerrillaMarketing.c g* *# tin 1S ite rke om Fo r Gue rilla Ma r
  24. 24. SOCIALMEDIA
  25. 25. 45% of employers questioned are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
  26. 26. 35% of employers decided not to offer a job to a candidate based on the content uncovered on a social networking siteSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
  27. 27. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
  28. 28. Google Yourself
  29. 29. Google YourselfApparently I’m a Musician
  30. 30. Google YourselfApparently I’m a Musician ...and a Doctor.
  31. 31. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
  32. 32. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
  33. 33. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a... Cool.
  34. 34. SOCIAL MEDIAInteract with agencies • Follow them on twitter and engage • Join them on facebook and comment on their articles. • Follow them on linkedin and see what positions are open • Read their blogs and engage in their conversation
  35. 35. JOIN A CLUB• Advertising - Ad2SD• Graphic Design - AIGA• Public Relations - PRSA
  36. 36. Thursday, April 21 6-8pm Ad 2 San Diego Happy Hour Where: Sandbar Grill June 1st Interactive Day San Diego
  37. 37. Grab a cup of coffee or tea
  38. 38. INTERVIEW PREP
  39. 39. INTERVIEW PREPARATIONKnow the PersonResearch about the companyUse social media
  40. 40. What do I bring?
  41. 41. Bring Business Cards
  42. 42. Your portfolio book
  43. 43. Dress Sharp
  44. 44. STEP THREE FOLLOW UP( Are we there yet?....How about now? Now? )
  45. 45. POSTINTERVIEW
  46. 46. Thank You EmailFollow up with unique conversation Add Personality Be Professional
  47. 47. Write a hand-written thank you
  48. 48. Write a hand-written thank you ...if your handwriting sucks like mine,download a handwritten font.
  49. 49. POST INTERVIEW• Keep interaction and communication• What are you looking for?• How can I improve?
  50. 50. ResourcesMashable.com - Social Media NewsLinkedIn.com - ProfessionalNetworkingBehance.net - Creative PortfolioWordpress.com / Tumblr.com -Blogging
  51. 51. 3 Key Takeaways1. Utilize social media to network2. Create and maintain your personal brand.3. Follow-up with conversation and continue to build a relationship.
  52. 52. Questions? @ryanscottlum Facebook.com/ryan.s.lum Linkedin.com/in/ryanscottlum www.RyanLum.comwww.CreativeGuerrillaMarketing.com

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