New Media Mavericks Will The Revolution Be Spidered

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New Media Mavericks Will The Revolution Be Spidered

  1. 1. New Media Mavericks: Will The Revolution Be Spidered? June 10, 2008
  2. 2. (Last) Year Of Living Digitally • Unplugged The Cable 1/1/2007 • http://www.YearOfLivingDigitally.com • Two Biggest Surprises • Saved Money • Didn’t Miss A Thing / Didn’t Go Back • The Luddite Best Man http://www.paulcolligan.com/google
  3. 3. Who Is Paul Colligan? • New Media Enthusiast Who Brought Props • CEO, Colligan.com, Inc. - TIMDJ • Full Time New Media Maker & Trainer • Blog, Podcast,Video, eBook, Etc. • Author, The Business Podcasting Bible • http://www.PaulColligan.com/google http://www.paulcolligan.com/google
  4. 4. Outline • A New Media Friday • The Secret Of The Podcast Revolution • The Technology Is Here • The Numbers Are Here • Seriously ... • Q&A http://www.paulcolligan.com/google
  5. 5. A New Media Friday • Preparing For This Presentation From A Podcast On My iPhone - Mostly Streamed • Delivered Training Via Casgle PodDeus • Wife And I Watched Ken Burn’s “Brooklyn Bridge” Via Netflix On Demand While Our 8 Year Old Daughter Read “Ramona” On The Kindle • We Didn’t Watch Battlestar Galactica http://www.paulcolligan.com/google
  6. 6. The “Secret” Of The Podcast Revolution • Podcasting Is A Single Channel For New Media Delivery • No License Or Special Tech Required • Leveraging The Sexiest Tech Out There • Kicked Us In The Pants • We Need It Again / Lots Of Channels http://www.paulcolligan.com/google
  7. 7. The Technology Is Here • Flip Cameras & Field Interview Kits • Kindles and iPhones • The Streamers • eLearning, PodDeus, and Popcorn Hours • The iYule, PayPal, and PremiumCast.com http://www.paulcolligan.com/google
  8. 8. Flip Cameras And Field Interview Kits • NTSC Video My 5 Year Old Can Run • Say Cheese Everyone! • Brought Tim With Me • Recording Some Highlights So I Don’t Have To ... http://www.paulcolligan.com/google
  9. 9. Kindles And iPhones • My 8 Year Old • Got The Kindle On Friday • Hundreds Of Pages Read • Top Selling Kindle Book - Indie Publisher • Book On Using The Kindle • If I Was Streaming Audio On A 2G Phone ... http://www.paulcolligan.com/google
  10. 10. The Live Streamers • A 3 Year Old Nokia Phone - Qik • Any Laptop With A Web Cam - Ustream • Multiple Cameras And Locations - Mogulus • Mogulus And UberSyndication http://www.paulcolligan.com/google
  11. 11. eLearning, PodDeus, And Popcorn Hours http://www.paulcolligan.com/google
  12. 12. The iYule, PayPal, and Premiumcast.com • http://www.iYule.tv • 1.3 GIG HD Video • $5 / $7 / $10 • Sold One Yesterday http://www.paulcolligan.com/google
  13. 13. The iYule, PayPal, and Premiumcast.com • Thousands Sold / Charity / Including 10% Of A School In Nepal / Just Year 1 http://www.paulcolligan.com/google
  14. 14. If The Tech Is Here ... • Then it must be the numbers aren’t, right? http://www.paulcolligan.com/google
  15. 15. The Numbers Are Here • Edison Report • Additional Internet TV Reports • Geekbrief.TV / The 7th Son / Grammar Girl • Stompernet SMARTS • We’ve Been Oprah’d http://www.paulcolligan.com/google
  16. 16. Edison Report • Podcast Consumers are Comfortable Watching Television Through Non- Traditional Means • 45% DVD = Paul’s Best Man • More Than One In Five Americans Has Watched Or Listened To Downloadable Media http://www.paulcolligan.com/google
  17. 17. Edison Report • 47% Of Podcast Consumers Have Purchased Content Online • 82% Purchased Something Online • JUST ONE CHANNEL Meme http://www.paulcolligan.com/google
  18. 18. Internet TV Reports • 5/26/2008 - L.A. Times - “They’re becoming just the lowest numbers on the multichannel dial, rather than the last outposts of mass culture.” • 5/27/2008 - ABI Research - “... the number of viewers who access video via the Web to nearly quadruple in the next few years, reaching at least one billion in 2013.” • 5/30/2008 - Ipsos - “Among the 52% of American’s age 12+ whom have ever streamed or downloaded a digital video file online, about one out of every five hours spent watching movies, TV shows and/or other types of videos is done so on a PC.” http://www.paulcolligan.com/google
  19. 19. GeekBrief.tv • Recent Check - Average >350,000 Downloads Per Episode • Many Episodes That Have Passed 1,000,000 • Getting Ready For The Big Trip http://www.paulcolligan.com/google
  20. 20. 7th Son • Novel as audio Podcast • Cameos From Nathan Fillion, and George Romero • >30,000 / >1,000,000 downloads • Printing from Martin's Press in 2009 http://www.paulcolligan.com/google
  21. 21. Grammar Girl • 1.2 Million Nielsen Validated Downloads • May 2008
  22. 22. Stompernet SMARTS • More Than 2,000 Copies Of A $1397 Training Product Sold In Less Than A Week • Marketing Via A Series Of Videos And A PDF Report • No Physical Delivery At All • Amazon S3 As CDN http://www.paulcolligan.com/google
  23. 23. We’ve Been Oprah’d • 374,000 Entries In Google For “Oprah Podcast” http://www.paulcolligan.com/google
  24. 24. Seriously ... • Old And New Media Side By Side • The Walled Platform Is Dead • That Index Is A Valuable Index • That Index Doesn’t Exist http://www.paulcolligan.com/google
  25. 25. How To Get Serious • Subscribe To My Blog • New Media Expo - Year 4 - Meet Tim • Promote Benefits, Not Technology • Leverage What Your Audience Is Already Leveraging With Content You Already Have • Consider Indexing This Stuff http://www.paulcolligan.com/google
  26. 26. Thank You / Q&A http://www.paulcolligan.com/google Links Plus “Missing” Slides And Content

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